SuperValu
As at 16 Oct 2026, AccountMoves records no current agency appointments for SuperValu. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 24 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for SuperValu since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on SuperValu campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| TBWA\Dublin Seen in credits | creative | 24 Nov 2021 | 24 Nov 2021 | 1 | campaign via Campaign Brief |
| Shane Mulrennan Seen in credits | creative | 24 Nov 2021 | 24 Nov 2021 | 1 | campaign via Campaign Brief |
Also credited People named once in SuperValu campaign credits
Ray Kelly (Marketing Director, SuperValu, Campaign Brief) · Shane Lynch (Retail Marketing Manager, SuperValu, Campaign Brief) · Owen Lynch (Value Brand Manager, SuperValu, Campaign Brief) · Des Creedon (Executive Creative Director, TBWA\Dublin, Campaign Brief) · Paul Arthurs (Head of Art, TBWA\Dublin, Campaign Brief) · Martin Corcoran (Copywriter, TBWA\Dublin, Campaign Brief) · Yvonne Caplice (Business Director, TBWA\Dublin, Campaign Brief) · Eibhin McLoughlin (Account Director, TBWA\Dublin, Campaign Brief) · Kate O’Neill (Account Manager, TBWA\Dublin, Campaign Brief) · Aleesha Tully (Strategic Director, TBWA\Dublin, Campaign Brief) · Onagh Carolan (Supervising Producer, Shane Mulrennan, Campaign Brief) · Andrew Murray (Director of Social & Content, Shane Mulrennan, Campaign Brief) · Amy Tumelty (Social Media & Content Manager, Shane Mulrennan, Campaign Brief) · Rupert Morris (Social Content Director/Editor, Shane Mulrennan, Campaign Brief) · Andrew Freedman (Producer, Antidote Films, Campaign Brief) · Ben Liam Jones (Director, Antidote Films, Campaign Brief) · Nick Morris (DOP, Antidote Films, Campaign Brief) · Graham Gallagher (Animation Director, John Kennedy, Campaign Brief) · John O’Connor (Editor, John Kennedy, Campaign Brief) · Caleb Long (Editor, John Kennedy, Campaign Brief) · Denis Kilty (Composer, John Kennedy, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Ray Kelly | Marketing Director | 24 Nov 2021 | 24 Nov 2021 |
| Shane Lynch | Retail Marketing Manager | 24 Nov 2021 | 24 Nov 2021 |
| Owen Lynch | Value Brand Manager | 24 Nov 2021 | 24 Nov 2021 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
