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Brands › Taylors Wines

Taylors Wines

As at 16 Oct 2026, AccountMoves records 3 current agencies for Taylors Wines: Agency Next Door (creative, since 3 June 2025), Kaimera (media, since 15 Aug 2025), Molasses (other, since 18 Jan 2026). Agency changes reported since 2016: 0. Last reported move: 18 Jan 2026. Based on reported moves only, with sources.

Marketing lead: Tanya Marler (CMO, since 15 Aug 2025) · Total appointments: 4

Roster: Agency Next Door (creative), Kaimera (media), Molasses (other) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 3 current

Last review on record: 18 Jan 2026 · Marketing lead since: 15 Aug 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Edge EdgeConfirmed appointment
creative, 13 Oct 2022 to 3 June 2025 · 2 yr 8 mth
Sources: Mumbrella · Campaign Brief · B&TAgency Next Door Agency Next DoorConfirmed appointment
creative, 3 June 2025 to now · 1 yr 4 mth
Sources: Campaign Brief
Agency Next DoorConfirmed · 1 yr 4 mth
media
Custom Media Custom MediaSeen in credits only
media, credited 20 Dec 2016 · 1 campaign
Latest: campaign via B&TKaimera KaimeraConfirmed appointment
media, 15 Aug 2025 to now · 1 yr 2 mth
Sources: Mediaweek
KaimeraConfirmed · 1 yr 2 mth
digital
GHO GHOSeen in credits only
digital, credited 20 Dec 2016 · 1 campaign
Latest: campaign via B&T
Vacant on record
PR
Liquid Ideas Liquid IdeasSeen in credits only
PR, credited 20 Dec 2016 · 1 campaign
Latest: campaign via B&T
Vacant on record
design
Denomination DenominationSeen in credits only
design, credited 20 Dec 2016 · 1 campaign
Latest: campaign via B&T
Vacant on record
other
Molasses MolassesConfirmed appointment
other, 18 Jan 2026 to now · 9 mth
Sources: Campaign Brief
MolassesConfirmed · 9 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAgency Next DoorCurrent3 June 2025Now1.40
creativeEdge13 Oct 20223 June 20252.60
mediaKaimeraCurrent15 Aug 2025Now1.20
otherMolassesCurrent18 Jan 2026Now0.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Taylors Wines since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Taylors Wines campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Liquid Ideas Seen in creditsPR20 Dec 201620 Dec 20161campaign via B&T
Denomination Seen in creditsdesign20 Dec 201620 Dec 20161campaign via B&T
Custom Media Seen in creditsmedia20 Dec 201620 Dec 20161campaign via B&T
GHO Seen in creditsdigital20 Dec 201620 Dec 20161campaign via B&T

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Jan 202618 Jan 2026appointmentotherMolassesconfirmedvia Campaign Brief
15 Aug 202515 Aug 2025appointmentmediaKaimeraconfirmedvia Mediaweek
3 June 20253 June 2025appointmentcreativeAgency Next Doorconfirmedvia Campaign Brief
13 Oct 202213 Oct 2022appointmentcreativeEdgeconfirmedvia Mumbrellavia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Miles OmodeiChief Marketing Officer13 Oct 202213 Oct 2022
Tanya MarlerCMO15 Aug 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Marler pointed to sharp strategic thinking, the strength of its creative ideas and a close cultural match as the reasons for choosing Kaimera.
strategic thinkingcreativitycultural fitambitiousperfect fit
Tanya Marler · the move · via Mediaweek, 15 Aug 2025 · paraphrased
AGENCY SAYS Behr said Kaimera was pleased to take on Taylors Wines, and talked up the brand's standing and flagged big plans for the next phase.
boldheritagenext chapterprivilege
Nick Behr · the move · via Mediaweek, 15 Aug 2025 · paraphrased
WHY THEY WON Taylor said Edge stood out for a clear grasp of the customer and category.
audience understanding
Mitchell Taylor · the move · via Campaign Brief, 13 Oct 2022 · paraphrased
AGENCY SAYS Stretch said Edge was excited to take on Taylors Wines.
excited
David Stretch · the move · via Campaign Brief, 13 Oct 2022 · paraphrased