16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Tourism New Zealand

Tourism New Zealand

As at 16 Oct 2026, AccountMoves records 2 current agencies for Tourism New Zealand: Mindshare (media, since 12 Apr 2019), Ogilvy PR (PR, since 14 July 2025). Agency changes reported since 2016: 0. Last reported move: 14 July 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Mindshare (media), Ogilvy PR (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 14 July 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
TBWA\Sydney TBWA\SydneySeen in credits only
creative, credited 4 July 2017 to 17 Aug 2022 · 5 campaigns
Latest: campaign via LBB
Tourism New Zealand Tourism New ZealandSeen in credits only
creative, credited 26 Feb 2020 · 1 campaign
Latest: campaign via LBB
Special Group NZ Special Group NZSeen in credits only
creative, credited 26 May 2020 · 1 campaign
Latest: campaign via Campaign Brief
Special Group Australia Special Group AustraliaSeen in credits only
creative, credited 6 May 2021 · 1 campaign
Latest: Stop Dreaming about New Zealand and Go via Campaign Brief
RUN RUNSeen in credits only
creative, credited 17 Aug 2022 · 3 campaigns
Latest: If You Seek via Campaign Brief
DDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 17 Aug 2022 · 2 campaigns
Latest: If You Seek via Campaign Brief
The Hatchery The HatcherySeen in credits only
creative, credited 17 Aug 2022 · 2 campaigns
Latest: If You Seek via Campaign Brief
Yarn YarnSeen in credits only
creative, credited 21 Mar 2023 to 6 Oct 2026 · 2 campaigns
Latest: campaign via Campaign Brief
Bayleigh Way Bayleigh WaySeen in credits only
creative, credited 21 Mar 2023 · 1 campaign
Latest: campaign via Campaign Brief
TBWA New Zealand TBWA New ZealandSeen in credits only
creative, credited 11 June 2025 · 1 campaign
Latest: 100% Pure New Zealand via Campaign Brief
TBWA New ZealandSeen in credits · 1 yr 4 mth
media
Mindshare MindshareConfirmed appointment
media, 12 Apr 2019 to now · 7 yr 6 mth
Sources: Campaign Brief
Tourism New Zealand Tourism New ZealandSeen in credits only
media, credited 26 Feb 2020 · 1 campaign
Latest: campaign via LBB
Stanley St Stanley StSeen in credits only
media, credited 17 Aug 2022 · 2 campaigns
Latest: If You Seek via Campaign Brief
MindshareConfirmed · 7 yr 6 mth
social
Fabulate FabulateSeen in credits only
social, credited 6 Oct 2026 · 1 campaign
Latest: Don via Campaign Brief
FabulateSeen in credits · 0 mth
PR
Eleven PR Eleven PRSeen in credits only
PR, credited 25 Feb 2020 · 1 campaign
Latest: This is How We Winter via Campaign Brief
Tourism New Zealand Tourism New ZealandSeen in credits only
PR, credited 26 Feb 2020 · 1 campaign
Latest: campaign via LBB
Eleven ElevenSeen in credits only
PR, credited 6 May 2021 to 13 July 2022 · 2 campaigns
Latest: Stop Dreaming about New Zealand and Go via Campaign Brief
Special PR Special PRSeen in credits only
PR, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
Ogilvy PR Ogilvy PRConfirmed appointment
PR, 14 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
Ogilvy PRConfirmed · 1 yr 3 mth
experiential
The Supreme Group The Supreme GroupSeen in credits only
experiential, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
design
Liquid Studio Liquid StudioSeen in credits only
design, credited 26 May 2020 · 1 campaign
Latest: campaign via Campaign Brief
The Guardians The GuardiansSeen in credits only
design, credited 11 June 2025 · 1 campaign
Latest: 100% Pure New Zealand via Campaign Brief
Franklin Rd Music & Sound Franklin Rd Music & SoundSeen in credits only
design, credited 11 June 2025 · 1 campaign
Latest: 100% Pure New Zealand via Campaign Brief
Franklin Rd Music & SoundSeen in credits · 1 yr 4 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaMindshareCurrent12 Apr 2019Now7.50
PROgilvy PRCurrent14 July 2025Now1.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Tourism New Zealand since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Tourism New Zealand campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Yarn Seen in creditscreative21 Mar 20236 Oct 20262campaign via Campaign Brief
Fabulate Seen in creditssocial6 Oct 20266 Oct 20261Don via Campaign Brief
TBWA New Zealand Seen in creditscreative11 June 202511 June 20251100% Pure New Zealand via Campaign Brief
The Guardians Seen in creditsdesign11 June 202511 June 20251100% Pure New Zealand via Campaign Brief
Franklin Rd Music & Sound Seen in creditsdesign11 June 202511 June 20251100% Pure New Zealand via Campaign Brief
Mindshare Seen in creditsmedia25 Feb 202011 June 20252This is How We Winter via Campaign Brief
Special PR Seen in creditsPR20 June 202320 June 20231campaign via Campaign Brief
The Supreme Group Seen in creditsexperiential20 June 202320 June 20231campaign via Campaign Brief
Bayleigh Way Seen in creditscreative21 Mar 202321 Mar 20231campaign via Campaign Brief
Radiate Seen in creditsaudio21 Mar 202321 Mar 20231campaign via Campaign Brief
RUN Seen in creditscreative17 Aug 202217 Aug 20223If You Seek via Campaign Brief
DDB Group Aotearoa Seen in creditscreative17 Aug 202217 Aug 20222If You Seek via Campaign Brief
TBWA\Sydney Seen in creditscreative4 July 201717 Aug 20225campaign via LBB
The Hatchery Seen in creditscreative17 Aug 202217 Aug 20222If You Seek via Campaign Brief
The Sweetshop Seen in creditsproduction17 Aug 202217 Aug 20222If You Seek via Campaign Brief
Images Seen in creditspost-production17 Aug 202217 Aug 20222If You Seek via Campaign Brief
Mindshare Global Seen in creditsmedia17 Aug 202217 Aug 20222If You Seek via Campaign Brief
Stanley St Seen in creditsmedia17 Aug 202217 Aug 20222If You Seek via Campaign Brief
Eleven Seen in creditsPR6 May 202113 July 20222Stop Dreaming about New Zealand and Go via Campaign Brief
Photoplay Seen in creditsproduction13 July 202213 July 20221campaign via Campaign Brief
Special Group Australia Seen in creditscreative6 May 20216 May 20211Stop Dreaming about New Zealand and Go via Campaign Brief
Finch Seen in creditsproduction5 July 20176 May 20212campaign via B&T
Blockhead Seen in creditspost-production6 May 20216 May 20211Stop Dreaming about New Zealand and Go via Campaign Brief
Special Group NZ Seen in creditscreative26 May 202026 May 20201campaign via Campaign Brief
Sweetshop Seen in creditsproduction26 May 202026 May 20201campaign via Campaign Brief
Liquid Studio Seen in creditsdesign26 May 202026 May 20201campaign via Campaign Brief
Tourism New Zealand Seen in creditscreative26 Feb 202026 Feb 20201campaign via LBB
Tourism New Zealand Seen in creditsmedia26 Feb 202026 Feb 20201campaign via LBB
Tourism New Zealand Seen in creditsPR26 Feb 202026 Feb 20201campaign via LBB
Eleven PR Seen in creditsPR25 Feb 202025 Feb 20201This is How We Winter via Campaign Brief
The Arc (offline) Seen in creditspost-production5 July 20175 July 20171campaign via B&T
The Passenger Seen in creditsaudio5 July 20175 July 20171campaign via B&T
FINCH Seen in creditsproduction4 July 20174 July 20171campaign via LBB
The Arc Seen in creditspost-production4 July 20174 July 20171campaign via LBB

Also credited People named once in Tourism New Zealand campaign credits

Heath Davy (CEO, Yarn, Campaign Brief) · Rich Robson (Executive Creative Directors, Yarn, Campaign Brief) · Matt Sellars (Executive Creative Directors, Yarn, Campaign Brief) · Courtney Tyler (Designer, Slade MacDonald, Campaign Brief) · Graeme Murray (Photographer, Reel Factory, Campaign Brief) · Jason Bock (Director, Flying Fish, Campaign Brief) · Mahuia Bridgman-Cooper (Music composer, Flying Fish, Campaign Brief) · Amber Jones (Photography, Reel Factory, Campaign Brief) · Andrew Fraser (Director of marketing, Tourism New Zealand, B&T) · Kate Necklen (General manager of global marketing and communications, Tourism New Zealand, B&T) · Craig Brooks (Deputy executive creative director, TBWA Sydney, B&T) · Katrina Alvarez-Jarratt (Associate creative director, TBWA Sydney, B&T) · David Roberts (Associate creative director, TBWA Sydney, B&T) · Chloe Saintilan (Writer, TBWA Sydney, B&T) · Andrew Torrisi (Art director, TBWA Sydney, B&T) · Erin Kelly (Group account director, TBWA Sydney, B&T) · Helen Campbell-Borton (Account director, TBWA Sydney, B&T) · Matthew Moran (Campaign manager, TBWA Sydney, B&T) · Hristos Varouhas (Chief strategy officer, TBWA Sydney, B&T) · Lauren Reilly (Senior integrated producer, TBWA Sydney, B&T) · Chris Mawson (Design director, TBWA Sydney, B&T) · Etienne Ancelet (Content editor, Beau Silvester, B&T) · Nic Finlayson (Director, Finch, B&T) · Karen Bryson (Executive producer, Finch, B&T) · Catherine Anderson (Producer, Finch, B&T) · Lachlan Milne (DOP, Finch, B&T) · Darryl Ward (Second unit DOP, Finch, B&T) · Drew Thompson (Editor, The Arc (offline), B&T) · Trish Cahill (Colourist, The Arc (offline), B&T) · James Osterberg (Writers, The Passenger, B&T) · Fraser Clements (Photographer, Anton Trailer, B&T) · Jake Dennis (Photography assistant, Anton Trailer, B&T) · Stephen England-Hall (CEO, Tourism New Zealand, Campaign Brief) · Brodie Reid (Director Marketing, Tourism New Zealand, Campaign Brief) · Jill Chestnut (Global Brand Manager, Tourism New Zealand, Campaign Brief) · Lauren Vosper (Global PR Manager, Tourism New Zealand, Campaign Brief) · Tony Bradbourne (CCO, Special Group NZ, Campaign Brief) · Matt Simpkins (Senior Creative, Special Group NZ, Campaign Brief) · Rory Gallery (Head of Strategy, Special Group NZ, Campaign Brief) · Sally Lankshear (Senior Producer, Special Group NZ, Campaign Brief) · Amelia Daly (Business Director, Special Group NZ, Campaign Brief) · Dylan Pharazyn (Director, Sweetshop, Campaign Brief) · Adam Luxton (DOP, Sweetshop, Campaign Brief) · Luke Haigh (Lead Editors, Sweetshop, Campaign Brief) · Jaime Reid (Brand & Content Manager, Tourism New Zealand, Campaign Brief) · Wayne Ching (Creative, Campaign Brief) · Alex Antoniou (Creative, Campaign Brief) · Rebecca Grant (Business Director, Campaign Brief) · Meri Stewart (Business Manager, Campaign Brief) · Anna Bollinger (Strategy Director, Campaign Brief) · Kellie Box (Strategist, Campaign Brief) · Paul Johnston (Executive Producer, Campaign Brief) · Bill Doig (Executive Producer, Campaign Brief) · Tom Johnson (Creative, Campaign Brief) · Corey Esse (Managing Director, Finch, Campaign Brief) · Loren Bradley (Executive Producer, Finch, Campaign Brief) · Sarah Cook (Producer, Finch, Campaign Brief) · Jack Hutchings (Editor, Finch, Campaign Brief) · Adriana Arriaga (Post Producer, Finch, Campaign Brief) · Dave Gibson (Colorist, Blockhead, Campaign Brief) · Tom Gould (Editorial, LBB) · Tim Mauger (Editors, The Sweetshop, B&T) · Mariano Segedin (Editors, The Sweetshop, B&T) · Fauze Hassen (Editors, The Sweetshop, B&T) · Miles Holden (Photography, Franklin Road, B&T) · Caroline Wilkie (Designer, Bayleigh Way, Campaign Brief) · Simon McMahon (Designer, Bayleigh Way, Campaign Brief) · James Anderson (Director, Reel Factory, Campaign Brief) · Charlotte Evans (Director, Nimble Productions, Campaign Brief) · Brett Phibbs (Photographer, Nimble Productions, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 July 202514 July 2025appointmentPROgilvy PRconfirmedvia Campaign Brief
12 Apr 201912 Apr 2019appointmentmediaMindshareconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Andrew FraserDirector of Marketing5 July 201718 Sept 2017
Kate NecklenGeneral Manager of Global Marketing and Communications5 July 20175 July 2017
Brodie ReidDirector Marketing26 May 202026 May 2020
Jill ChestnutGlobal Brand & Content Manager26 May 20206 May 2021
Jaime ReidBrand & Content Manager6 May 20216 May 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Waddel pointed to a clear grasp of the customer and category, the strength of its creative ideas and the quality of its people as the reasons for choosing Ogilvy PR. Andrew Waddel · the move · via Campaign Brief, 14 July 2025 · paraphrased
WHY THEY WON Monchy said Mindshare stood out for sharp strategic thinking, the strength of its creative ideas and value for money. René de Monchy · the move · via Campaign Brief, 12 Apr 2019 · paraphrased