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Agencies › TBWA\Sydney

TBWA\Sydney

TBWA\Sydney is a creative agency. AccountMoves records 9 account wins, 0 losses and 0 retentions, and 7 current clients including Everyday Rewards, Golden Circle, Helga, Jacobs Douwe Egberts, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Craig Brooks (Deputy Executive Creative Director), Katrina Alvarez-Jarratt (Associate Creative Director), David Roberts (Associate Creative Director), Andrew Torrisi (Art Director), Erin Kelly (Group Account Director), Helen Campbell-Borton (Account Director), Hristos Varouhas (Chief Strategy Officer), Chris Mawson (Design Director), Andy DiLallo (Chief Creative Officer), Matt Springate (Chief Strategy Officer), Kat Alvarez-Jarratt (Creative Directors), Doug Hamilton (Creative Directors) · 35 people recorded in total

Career W-L9-0
Retained0
Net $m+0.0
Clients7
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20251000.00.00.0157
20241000.00.00.0122
20231000.00.00.097
20223000.00.00.011
20211000.00.00.085
20201000.00.00.078
20181000.00.00.079
Career9000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Everyday Rewardscreative31 July 20251.2
Golden Circlecreative8 Aug 20224.2
Helgacreative11 Dec 20241.8
Jacobs Douwe Egbertscreative30 Jan 20233.7
My Muscle Chefcreative20 July 20215.2
Pernod Ricard Winemakersunspecified14 Dec 20223.8
Sheridancreative30 July 20188.2

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 3.3 per quote (league)

WHY THEY WON Thomson credited TBWA\Sydney with a collaborative way of working and a clear grasp of the customer and category.
partnershipaudience understandingexcited
Eric Thomson on Pernod Ricard Winemakers · the move · via Campaign Brief, 14 Dec 2022 · paraphrased
WHY THEY WON Preston credited TBWA\Sydney with sharp strategic thinking, the strength of its creative ideas and the quality of its people.
strategic thinkingcreativitypeopleworld-class
Rebecca Preston on Kraft Heinz · the move · via Campaign Brief, 9 Aug 2022 · paraphrased
AGENCY SAYS Lotus said TBWA\Sydney was thrilled to take on Kraft Heinz, and talked up the brand's standing and flagged big plans for the next phase.
excitediconicnext chapterthrilled
Nitsa Lotus on Kraft Heinz · the move · via Campaign Brief, 9 Aug 2022 · paraphrased
AGENCY SAYS Lotus said TBWA\Sydney was thrilled to take on Golden Circle, and talked up the brand's standing and flagged big plans for the next phase.
excitediconicnext chapterthrilled
Nitsa Lotus on Golden Circle · the move · via B&T, 8 Aug 2022 · paraphrased
WHY THEY WON Love pointed to the strength of its creative ideas, a record of commercial results and the quality of its people as the reasons for choosing TBWA\Sydney.
creativityeffectivenesspeopleexcited
Nick Love on My Muscle Chef · the move · via Campaign Brief, 20 July 2021 · paraphrased
AGENCY SAYS Bradbury said TBWA\Sydney was excited to take on My Muscle Chef, and flagged big plans for the next phase.
ambitiousexcited
Paul Bradbury on My Muscle Chef · the move · via Campaign Brief, 20 July 2021 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
4 Sept 2024Kraft Heinz SEEN IN CREDITScreativeCampaign Brief
16 Mar 2017Foxtel SEEN IN CREDITScreativeEveryoneLBB
3 May 2017Gatorade SEEN IN CREDITScreativeB&T
17 Aug 2022Tourism New Zealand SEEN IN CREDITScreativeIf You SeekCampaign Brief
4 Sept 2018The Woolmark Company SEEN IN CREDITScreativeB&T
23 July 2019Sheridan Australia SEEN IN CREDITScreativeCampaign Brief
5 Nov 2019Sheridan SEEN IN CREDITScreativeCampaign Brief
14 Nov 2024mycar Tyre & Auto SEEN IN CREDITScreativeThe ChargersCampaign Brief
13 Apr 2022QuickBoox SEEN IN CREDITScreativeLBB
1 Dec 2022M​elanoma Institute Australia SEEN IN CREDITScreativeTanning. ThatCampaign Brief
9 Sept 2024Kraft Heinz ANZ SEEN IN CREDITScreativeIt has to be HeinzCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
31 July 2025Everyday RewardscreativeWon
11 Dec 2024HelgacreativeWon
30 Jan 2023Jacobs Douwe EgbertscreativeWon
14 Dec 2022Pernod Ricard WinemakersWon
9 Aug 2022Kraft HeinzcreativeWon72andSunny
8 Aug 2022Golden CirclecreativeWon
20 July 2021My Muscle ChefcreativeWon
19 Nov 2020Hort InnovationcreativeWon
30 July 2018SheridancreativeWon