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Brands › UNSW Sydney

UNSW Sydney

As at 16 Oct 2026, AccountMoves records 3 current agencies for UNSW Sydney: Howatson+Company (media, since 19 May 2022), Howatson+Company (creative, since 20 Apr 2023), Howatson+Company (unspecified, since 7 May 2025). Agency changes reported since 2016: 0. Last reported move: 7 May 2025. Based on reported moves only, with sources.

Marketing lead: Lee Savage (Director Marketing and Content, since 28 Sept 2026) · Total appointments: 3

Roster: Howatson+Company (media), Howatson+Company (creative), Howatson+Company (unspecified) One agency for everything

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 7 May 2025 · Marketing lead since: 28 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Howatson+Company Howatson+CompanyConfirmed appointment
creative, 20 Apr 2023 to now · 3 yr 6 mth
Sources: Campaign Brief
Howatson+CompanyConfirmed · 3 yr 6 mth
media
Howatson+Company Howatson+CompanyConfirmed appointment
media, 19 May 2022 to now · 4 yr 5 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
Howatson+CompanyConfirmed · 4 yr 5 mth
unspecified
Howatson+Company Howatson+CompanyConfirmed appointment
unspecified, 7 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
Howatson+CompanyConfirmed · 1 yr 5 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHowatson+CompanyCurrent20 Apr 2023Now3.50
mediaHowatson+CompanyCurrent19 May 2022Now4.40
unspecifiedHowatson+CompanyCurrent7 May 2025Now1.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for UNSW Sydney since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on UNSW Sydney campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Howatson+Company Seen in creditscreative4 July 202429 Sept 20264progress for all via Campaign Brief
Assembly Seen in creditsproduction28 Sept 202629 Sept 20262campaign via Campaign Brief
Trailer Media Seen in creditsaudio28 Sept 202629 Sept 20262campaign via Campaign Brief
Collider Seen in creditsproduction4 July 20245 July 20242progress for all via Campaign Brief
Collider Seen in creditspost-production4 July 20245 July 20242progress for all via Campaign Brief

Also credited People named once in UNSW Sydney campaign credits

Sofia Lloyd Jones (Executive Director, Marketing & Digital Experience, UNSW Sydney, Campaign Brief) · Lee Savage (Director Marketing and Content, UNSW Sydney, Campaign Brief) · Tara Moody (Head of Brand Marketing, UNSW Sydney, Campaign Brief) · Sangeeta Chandra (Brand Marketing Lead, UNSW Sydney, Campaign Brief) · Richard Shaw (Chief Creative Officer, Howatson+Company, Campaign Brief) · Holly Alexander (Chief Production Officer, Howatson+Company, Campaign Brief) · Paul Meates (Executive Story Director, Howatson+Company, Campaign Brief) · Shane Vancuylenberg (Head of Music and Sound Production, Howatson+Company, Campaign Brief) · Robbie Balatincz (Composer/Sound Designer, Howatson+Company, Campaign Brief) · Katharina Vassar (Executive Strategy Director, Howatson+Company, Campaign Brief) · Jade Hickey (Insights and Strategy Director, Howatson+Company, Campaign Brief) · Katherine Chen (Chief Client Officer, Howatson+Company, Campaign Brief) · Becca Spence (Group Business Director, Howatson+Company, Campaign Brief) · Eddie Moult (Business Director, Howatson+Company, Campaign Brief) · Trent Michael (Head of Design, Howatson+Company, Campaign Brief) · Greg Beer (Design Director, Howatson+Company, Campaign Brief) · James Turner (General Manager Media, Simon Merrifield, Campaign Brief) · Tom Coghlan (Senior Media Manager, Simon Merrifield, Campaign Brief) · Marie Fogarty (Media Manager, Simon Merrifield, Campaign Brief) · Hiro Toyoda (Senior Media Executive, Simon Merrifield, Campaign Brief) · Sarah Waine (Media Executive, Simon Merrifield, Campaign Brief) · Matt von Trott (Director, Assembly, Campaign Brief) · Jane Oak (Executive Producer, Assembly, Campaign Brief) · Joshua Fourt-Wells (Creative Director, Assembly, Campaign Brief) · Miki O’Farrell (Head of Future Students Marketing & Content, UNSW Sydney, Campaign Brief) · Livia McKenzie (Strategic Marketing Consultant, UNSW Sydney, Campaign Brief) · Jermey Hogg (Executive Creative Directors, Howatson+Company, Campaign Brief) · Ernie Ciaschetti (Senior Copywriter, Howatson+Company, Campaign Brief) · Dan Smith (Senior Art Director, Howatson+Company, Campaign Brief) · Caitlin Perz (Senior Producer, Howatson+Company, Campaign Brief) · Georgia Pritchard (Planning Director, Howatson+Company, Campaign Brief) · Lisa Zimpel (Senior Business Director, Sophie Sykes, Campaign Brief) · Jo Cao (Associate Design Director, Sophie Sykes, Campaign Brief) · Sasha Smith (Chief Media Officer, Sophie Sykes, Campaign Brief) · Nicky Ta (Media Executive, Rajat Sheth, Campaign Brief) · Annie Schutt (Producer, Collider, Campaign Brief) · Sean McDermott (Editor, Collider, Campaign Brief) · Loretta Cosgrove (Production Designer, Collider, Campaign Brief) · Saskia Wilson (Photographer, Collider, Campaign Brief) · Jeremy Hogg (Executive Creative Directors, Howatson+Company, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 May 20257 May 2025retentionHowatson+CompanyHowatson+Companyconfirmedvia Campaign Brief
20 Apr 202320 Apr 2023appointmentcreativeHowatson+Companyconfirmedvia Campaign Brief
19 May 202219 May 2022appointmentmediaHowatson+Companyconfirmedvia Mumbrellavia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Sofia Lloyd-JonesChief Marketing Officer20 May 202220 Apr 2023
Sofia Lloyd JonesExecutive Director, Marketing & Digital Experience4 July 2024Now
Miki O’FarrellHead of Future Students Marketing & Content4 July 2024Now
Livia McKenzieStrategic Marketing Consultant4 July 202412 Dec 2024
Lee SavageDirector Marketing and Content28 Sept 2026Now
Tara MoodyHead of Brand Marketing28 Sept 2026Now
Sangeeta ChandraBrand Marketing Lead28 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Lloyd-Jones credited Howatson+Company with a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas. Sofia Lloyd-Jones · the move · via Campaign Brief, 20 Apr 2023 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was thrilled to take on UNSW Sydney, and flagged big plans for the next phase. Chris Howatson · the move · via Campaign Brief, 20 Apr 2023 · paraphrased
WHY THEY WON Lloyd-Jones credited Howatson+Company with a close cultural match, sharp strategic thinking and a record of commercial results. Sofia Lloyd-Jones · the move · via Campaign Brief, 20 May 2022 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on UNSW Sydney.
Chris Howatson · the move · via Campaign Brief, 20 May 2022 · paraphrased