UNSW Sydney
As at 16 Oct 2026, AccountMoves records 3 current agencies for UNSW Sydney: Howatson+Company (media, since 19 May 2022), Howatson+Company (creative, since 20 Apr 2023), Howatson+Company (unspecified, since 7 May 2025). Agency changes reported since 2016: 0. Last reported move: 7 May 2025. Based on reported moves only, with sources.
Marketing lead: Lee Savage (Director Marketing and Content, since 28 Sept 2026) · Total appointments: 3
Roster: Howatson+Company (media), Howatson+Company (creative), Howatson+Company (unspecified) One agency for everything
Last review on record: 7 May 2025 · Marketing lead since: 28 Sept 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, 20 Apr 2023 to now · 3 yr 6 mth
Sources: Campaign Brief
media, 19 May 2022 to now · 4 yr 5 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
unspecified, 7 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCurrent | 20 Apr 2023 | Now | 3.5 | 0 |
| media | Howatson+CompanyCurrent | 19 May 2022 | Now | 4.4 | 0 |
| unspecified | Howatson+CompanyCurrent | 7 May 2025 | Now | 1.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for UNSW Sydney since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on UNSW Sydney campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Howatson+Company Seen in credits | creative | 4 July 2024 | 29 Sept 2026 | 4 | progress for all via Campaign Brief |
| Assembly Seen in credits | production | 28 Sept 2026 | 29 Sept 2026 | 2 | campaign via Campaign Brief |
| Trailer Media Seen in credits | audio | 28 Sept 2026 | 29 Sept 2026 | 2 | campaign via Campaign Brief |
| Collider Seen in credits | production | 4 July 2024 | 5 July 2024 | 2 | progress for all via Campaign Brief |
| Collider Seen in credits | post-production | 4 July 2024 | 5 July 2024 | 2 | progress for all via Campaign Brief |
Also credited People named once in UNSW Sydney campaign credits
Sofia Lloyd Jones (Executive Director, Marketing & Digital Experience, UNSW Sydney, Campaign Brief) · Lee Savage (Director Marketing and Content, UNSW Sydney, Campaign Brief) · Tara Moody (Head of Brand Marketing, UNSW Sydney, Campaign Brief) · Sangeeta Chandra (Brand Marketing Lead, UNSW Sydney, Campaign Brief) · Richard Shaw (Chief Creative Officer, Howatson+Company, Campaign Brief) · Holly Alexander (Chief Production Officer, Howatson+Company, Campaign Brief) · Paul Meates (Executive Story Director, Howatson+Company, Campaign Brief) · Shane Vancuylenberg (Head of Music and Sound Production, Howatson+Company, Campaign Brief) · Robbie Balatincz (Composer/Sound Designer, Howatson+Company, Campaign Brief) · Katharina Vassar (Executive Strategy Director, Howatson+Company, Campaign Brief) · Jade Hickey (Insights and Strategy Director, Howatson+Company, Campaign Brief) · Katherine Chen (Chief Client Officer, Howatson+Company, Campaign Brief) · Becca Spence (Group Business Director, Howatson+Company, Campaign Brief) · Eddie Moult (Business Director, Howatson+Company, Campaign Brief) · Trent Michael (Head of Design, Howatson+Company, Campaign Brief) · Greg Beer (Design Director, Howatson+Company, Campaign Brief) · James Turner (General Manager Media, Simon Merrifield, Campaign Brief) · Tom Coghlan (Senior Media Manager, Simon Merrifield, Campaign Brief) · Marie Fogarty (Media Manager, Simon Merrifield, Campaign Brief) · Hiro Toyoda (Senior Media Executive, Simon Merrifield, Campaign Brief) · Sarah Waine (Media Executive, Simon Merrifield, Campaign Brief) · Matt von Trott (Director, Assembly, Campaign Brief) · Jane Oak (Executive Producer, Assembly, Campaign Brief) · Joshua Fourt-Wells (Creative Director, Assembly, Campaign Brief) · Miki O’Farrell (Head of Future Students Marketing & Content, UNSW Sydney, Campaign Brief) · Livia McKenzie (Strategic Marketing Consultant, UNSW Sydney, Campaign Brief) · Jermey Hogg (Executive Creative Directors, Howatson+Company, Campaign Brief) · Ernie Ciaschetti (Senior Copywriter, Howatson+Company, Campaign Brief) · Dan Smith (Senior Art Director, Howatson+Company, Campaign Brief) · Caitlin Perz (Senior Producer, Howatson+Company, Campaign Brief) · Georgia Pritchard (Planning Director, Howatson+Company, Campaign Brief) · Lisa Zimpel (Senior Business Director, Sophie Sykes, Campaign Brief) · Jo Cao (Associate Design Director, Sophie Sykes, Campaign Brief) · Sasha Smith (Chief Media Officer, Sophie Sykes, Campaign Brief) · Nicky Ta (Media Executive, Rajat Sheth, Campaign Brief) · Annie Schutt (Producer, Collider, Campaign Brief) · Sean McDermott (Editor, Collider, Campaign Brief) · Loretta Cosgrove (Production Designer, Collider, Campaign Brief) · Saskia Wilson (Photographer, Collider, Campaign Brief) · Jeremy Hogg (Executive Creative Directors, Howatson+Company, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 May 2025 | 7 May 2025 | retention | Howatson+Company | Howatson+Company | confirmed | via Campaign Brief | |||
| 20 Apr 2023 | 20 Apr 2023 | appointment | creative | Howatson+Company | confirmed | via Campaign Brief | |||
| 19 May 2022 | 19 May 2022 | appointment | media | Howatson+Company | confirmed | via Mumbrellavia Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sofia Lloyd-Jones | Chief Marketing Officer | 20 May 2022 | 20 Apr 2023 |
| Sofia Lloyd Jones | Executive Director, Marketing & Digital Experience | 4 July 2024 | Now |
| Miki O’Farrell | Head of Future Students Marketing & Content | 4 July 2024 | Now |
| Livia McKenzie | Strategic Marketing Consultant | 4 July 2024 | 12 Dec 2024 |
| Lee Savage | Director Marketing and Content | 28 Sept 2026 | Now |
| Tara Moody | Head of Brand Marketing | 28 Sept 2026 | Now |
| Sangeeta Chandra | Brand Marketing Lead | 28 Sept 2026 | Now |
