URBNSURF
As at 16 Oct 2026, AccountMoves records 2 current agencies for URBNSURF: Rocket Agency (digital, since 4 Oct 2024), It's Friday (creative, since 3 Feb 2026). Agency changes reported since 2016: 0. Last reported move: 3 Feb 2026. Based on reported moves only, with sources.
Marketing lead: Hayley Wallace (Head of Marketing, since 4 Oct 2024) · Total appointments: 2
Roster: Rocket Agency (digital), It's Friday (creative) Small roster
Last review on record: 3 Feb 2026 · Marketing lead since: 4 Oct 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, 3 Feb 2026 to now · 8 mth
Sources: Campaign Brief · B&T
digital, 4 Oct 2024 to now · 2 yr
Sources: Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | It's FridayCurrent | 3 Feb 2026 | Now | 0.7 | 0 |
| digital | Rocket AgencyCurrent | 4 Oct 2024 | Now | 2.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for URBNSURF since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 3 Feb 2026 | 3 Feb 2026 | appointment | creative | It's Friday | confirmed | via Campaign Briefvia B&T | |||
| 4 Oct 2024 | 4 Oct 2024 | appointment | digital | Rocket Agency | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Hayley Wallace | Head of Marketing | 4 Oct 2024 | Now |