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Brands › Vitality Brands

Vitality Brands

As at 16 Oct 2026, AccountMoves records 1 current agency for Vitality Brands: TRP (creative, since 18 May 2026). Agency changes reported since 2016: 0. Last reported move: 18 May 2026. Based on reported moves only, with sources.

Marketing lead: Lucinda Sabo (GM of Marketing & Digital, since 18 May 2026) · Total appointments: 1

Roster: TRP (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 May 2026 · Marketing lead since: 18 May 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
TRP TRPConfirmed appointment
creative, 18 May 2026 to now · 5 mth
Sources: Campaign Brief
TRPConfirmed · 5 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTRPCurrent18 May 2026Now0.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Vitality Brands since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 May 202618 May 2026appointmentcreativeTRPconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Lucinda SaboGM of Marketing & Digital18 May 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Sabo pointed to sharp strategic thinking, a collaborative way of working and the strength of its creative ideas as the reasons for choosing TRP.
strategic thinkingpartnershipcreativityambitiousexcited
Lucinda Sabo · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Ross said TRP was thrilled to take on Vitality Brands.
excitedthrilled
Kyle Ross · the move · via Campaign Brief, 18 May 2026 · paraphrased