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Brands › Westpac

Westpac

As at 16 Oct 2026, AccountMoves records 2 current agencies for Westpac: Publicis Media Australia (media, since 2 Nov 2020), BMF (creative, since 21 Feb 2025). Agency changes reported since 2016: 0. Last reported move: 21 Feb 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Publicis Media Australia (media), BMF (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 21 Feb 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
DDB DDBSeen in credits only
creative, credited 3 June 2019 · 1 campaign
Latest: Help via Campaign Brief
DDB Sydney DDB SydneySeen in credits only
creative, credited 8 Mar 2021 to 1 June 2023 · 3 campaigns
Latest: campaign via Campaign Brief
BMF BMFReported appointment
creative, 21 Feb 2025 to now · 1 yr 8 mth
Sources: B&T · Campaign Brief
BMFReported · 1 yr 8 mth
media
Media Lab Media LabSeen in credits only
media, credited 3 June 2019 · 1 campaign
Latest: Help via Campaign Brief
Publicis Media Australia Publicis Media AustraliaConfirmed appointment
media, 2 Nov 2020 to now · 5 yr 11 mth
Sources: Mumbrella
Spark Foundry Spark FoundrySeen in credits only
media, credited 8 Mar 2021 to 11 Aug 2025 · 2 campaigns
Latest: campaign via Campaign Brief
Publicis Media AustraliaConfirmed · 5 yr 11 mth
PR
Map MapSeen in credits only
PR, credited 3 June 2019 · 1 campaign
Latest: Help via Campaign Brief
Finchco Agency Finchco AgencySeen in credits only
PR, credited 8 Mar 2021 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
design
Nylon Studios Nylon StudiosSeen in credits only
design, credited 8 Apr 2018 · 1 campaign
Latest: campaign via B&T
Interbrand InterbrandSeen in credits only
design, credited 8 Mar 2021 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCurrent21 Feb 2025Now1.60
mediaPublicis Media AustraliaCurrent2 Nov 2020Now6.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Westpac since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Westpac campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BMF Seen in creditscreative11 Aug 202511 Aug 20251It takes a little Westpac via Campaign Brief
ARC Seen in creditspost-production11 Aug 202511 Aug 20251It takes a little Westpac via Campaign Brief
Spark Foundry Seen in creditsmedia8 Mar 202111 Aug 20252campaign via Campaign Brief
DDB Sydney Seen in creditscreative8 Mar 20211 June 20233campaign via Campaign Brief
Revolver Seen in creditsproduction1 June 20231 June 20231campaign via Campaign Brief
Soundtree Music Publishing Limited Seen in creditsaudio1 June 20231 June 20231campaign via Campaign Brief
The Editors Seen in creditspost-production8 Mar 20218 Mar 20211campaign via Campaign Brief
Alt.VFX Seen in creditspost-production8 Apr 20188 Mar 20212campaign via B&T
Sonar Seen in creditsaudio8 Mar 20218 Mar 20211campaign via Campaign Brief
Interbrand Seen in creditsdesign8 Mar 20218 Mar 20211campaign via Campaign Brief
Finchco Agency Seen in creditsPR8 Mar 20218 Mar 20211campaign via Campaign Brief
DDB Seen in creditscreative3 June 20193 June 20191Help via Campaign Brief
3&7 Seen in creditsproduction3 June 20193 June 20191Help via Campaign Brief
The Butchery Seen in creditspost-production3 June 20193 June 20191Help via Campaign Brief
Media Lab Seen in creditsmedia3 June 20193 June 20191Help via Campaign Brief
Map Seen in creditsPR3 June 20193 June 20191Help via Campaign Brief
David Bowie’s “Heroes” covered by Gang of Youths Seen in creditsaudio8 Apr 20188 Apr 20181campaign via B&T
Nylon Studios Seen in creditsdesign8 Apr 20188 Apr 20181campaign via B&T

Also credited People named once in Westpac campaign credits

Mark Molloy (Director, Westpac, B&T) · Jack Hutchings (Editor, Exit Films, B&T) · Andreas Smetana (Photographer, Exit Films, B&T) · Ben Welsh (CCO, DDB, Campaign Brief) · Noah Regan (Head of Art, DDB, Campaign Brief) · Matt Chandler (Copywriter, Matt Chandler, Campaign Brief) · Paul Jansen (Designer, Matt Chandler, Campaign Brief) · Sevda Cemo (Head of Integrated Content, Matt Chandler, Campaign Brief) · Tash Johnson (Lead Senior Producer, Matt Chandler, Campaign Brief) · Topher Jones (Group Account Director, Chiquita King, Campaign Brief) · Kirsty Smith (Senior Business Director, Chiquita King, Campaign Brief) · Fabrizia Violante (Business Manager, Chiquita King, Campaign Brief) · Carl Ratcliff (Chief Strategy Officer, Chiquita King, Campaign Brief) · Dom Hickey (Head of Planning, Chiquita King, Campaign Brief) · James Davis (Senior Planner, Chiquita King, Campaign Brief) · Steve Ayson (Director, 3&7, Campaign Brief) · Emma Wilcockson (Executive Producer, 3&7, Campaign Brief) · Julianne Shelton (Producer, 3&7, Campaign Brief) · Stephen de Wolf (National Chief Creative Officer, DDB Sydney, Campaign Brief) · Henry Kember (Senior Creative, Dan Bolton, Campaign Brief) · Hannah Lawson (Copywriter, Dan Bolton, Campaign Brief) · Kate Idle (Art Director, Dan Bolton, Campaign Brief) · Siobhan Kelly (Group Business Director, Sasha Firth, Campaign Brief) · Fran Clayton (Chief Strategy Officer, Sasha Firth, Campaign Brief) · Michael Sinclair (Head of Brand Performance, Sasha Firth, Campaign Brief) · Tom Witcombe (Senior Strategist, Sasha Firth, Campaign Brief) · Adrian Jung (Group Head of Delivery, Sasha Firth, Campaign Brief) · Liz Nunan (Senior Producer, Sasha Firth, Campaign Brief) · Tim Lunken (Operations Director, Sasha Firth, Campaign Brief) · Matt Devine (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Serena Paull (Senior Producer, Pip Smart, Campaign Brief) · Jeremy Rouse (Director of Photography, Pip Smart, Campaign Brief) · Enzo Iacono (Production Designer, Pip Smart, Campaign Brief) · Dan Lee (Editor, ARC EDIT, Campaign Brief) · Ben Eagleton (Colourist, ARC EDIT, Campaign Brief) · Jess Ryan (Producer, ARC EDIT, Campaign Brief) · Neil Athale (Soundtree Senior Producer, We’re Only Human, Campaign Brief) · Tom Campbell (Director, BMF, Campaign Brief) · CX Lavendar (Performance creative, Spark Foundry, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Feb 202521 Feb 2025appointmentcreativeBMFreportedvia B&Tvia Campaign Brief
2 Nov 20202 Nov 2020appointmentmediaPublicis Media Australiaconfirmedvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.