Westpac
As at 16 Oct 2026, AccountMoves records 2 current agencies for Westpac: Publicis Media Australia (media, since 2 Nov 2020), BMF (creative, since 21 Feb 2025). Agency changes reported since 2016: 0. Last reported move: 21 Feb 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Publicis Media Australia (media), BMF (creative) Small roster
Last review on record: 21 Feb 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 3 June 2019 · 1 campaign
Latest: Help via Campaign BriefDDB Sydney DDB SydneySeen in credits only
creative, credited 8 Mar 2021 to 1 June 2023 · 3 campaigns
Latest: campaign via Campaign BriefBMF BMFReported appointment
creative, 21 Feb 2025 to now · 1 yr 8 mth
Sources: B&T · Campaign Brief
media, credited 3 June 2019 · 1 campaign
Latest: Help via Campaign BriefPublicis Media Australia Publicis Media AustraliaConfirmed appointment
media, 2 Nov 2020 to now · 5 yr 11 mth
Sources: MumbrellaSpark Foundry Spark FoundrySeen in credits only
media, credited 8 Mar 2021 to 11 Aug 2025 · 2 campaigns
Latest: campaign via Campaign Brief
PR, credited 3 June 2019 · 1 campaign
Latest: Help via Campaign BriefFinchco Agency Finchco AgencySeen in credits only
PR, credited 8 Mar 2021 · 1 campaign
Latest: campaign via Campaign Brief
design, credited 8 Apr 2018 · 1 campaign
Latest: campaign via B&TInterbrand InterbrandSeen in credits only
design, credited 8 Mar 2021 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | BMFCurrent | 21 Feb 2025 | Now | 1.6 | 0 |
| media | Publicis Media AustraliaCurrent | 2 Nov 2020 | Now | 6.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Westpac since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Westpac campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BMF Seen in credits | creative | 11 Aug 2025 | 11 Aug 2025 | 1 | It takes a little Westpac via Campaign Brief |
| ARC Seen in credits | post-production | 11 Aug 2025 | 11 Aug 2025 | 1 | It takes a little Westpac via Campaign Brief |
| Spark Foundry Seen in credits | media | 8 Mar 2021 | 11 Aug 2025 | 2 | campaign via Campaign Brief |
| DDB Sydney Seen in credits | creative | 8 Mar 2021 | 1 June 2023 | 3 | campaign via Campaign Brief |
| Revolver Seen in credits | production | 1 June 2023 | 1 June 2023 | 1 | campaign via Campaign Brief |
| Soundtree Music Publishing Limited Seen in credits | audio | 1 June 2023 | 1 June 2023 | 1 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 8 Mar 2021 | 8 Mar 2021 | 1 | campaign via Campaign Brief |
| Alt.VFX Seen in credits | post-production | 8 Apr 2018 | 8 Mar 2021 | 2 | campaign via B&T |
| Sonar Seen in credits | audio | 8 Mar 2021 | 8 Mar 2021 | 1 | campaign via Campaign Brief |
| Interbrand Seen in credits | design | 8 Mar 2021 | 8 Mar 2021 | 1 | campaign via Campaign Brief |
| Finchco Agency Seen in credits | PR | 8 Mar 2021 | 8 Mar 2021 | 1 | campaign via Campaign Brief |
| DDB Seen in credits | creative | 3 June 2019 | 3 June 2019 | 1 | Help via Campaign Brief |
| 3&7 Seen in credits | production | 3 June 2019 | 3 June 2019 | 1 | Help via Campaign Brief |
| The Butchery Seen in credits | post-production | 3 June 2019 | 3 June 2019 | 1 | Help via Campaign Brief |
| Media Lab Seen in credits | media | 3 June 2019 | 3 June 2019 | 1 | Help via Campaign Brief |
| Map Seen in credits | PR | 3 June 2019 | 3 June 2019 | 1 | Help via Campaign Brief |
| David Bowie’s “Heroes” covered by Gang of Youths Seen in credits | audio | 8 Apr 2018 | 8 Apr 2018 | 1 | campaign via B&T |
| Nylon Studios Seen in credits | design | 8 Apr 2018 | 8 Apr 2018 | 1 | campaign via B&T |
Also credited People named once in Westpac campaign credits
Mark Molloy (Director, Westpac, B&T) · Jack Hutchings (Editor, Exit Films, B&T) · Andreas Smetana (Photographer, Exit Films, B&T) · Ben Welsh (CCO, DDB, Campaign Brief) · Noah Regan (Head of Art, DDB, Campaign Brief) · Matt Chandler (Copywriter, Matt Chandler, Campaign Brief) · Paul Jansen (Designer, Matt Chandler, Campaign Brief) · Sevda Cemo (Head of Integrated Content, Matt Chandler, Campaign Brief) · Tash Johnson (Lead Senior Producer, Matt Chandler, Campaign Brief) · Topher Jones (Group Account Director, Chiquita King, Campaign Brief) · Kirsty Smith (Senior Business Director, Chiquita King, Campaign Brief) · Fabrizia Violante (Business Manager, Chiquita King, Campaign Brief) · Carl Ratcliff (Chief Strategy Officer, Chiquita King, Campaign Brief) · Dom Hickey (Head of Planning, Chiquita King, Campaign Brief) · James Davis (Senior Planner, Chiquita King, Campaign Brief) · Steve Ayson (Director, 3&7, Campaign Brief) · Emma Wilcockson (Executive Producer, 3&7, Campaign Brief) · Julianne Shelton (Producer, 3&7, Campaign Brief) · Stephen de Wolf (National Chief Creative Officer, DDB Sydney, Campaign Brief) · Henry Kember (Senior Creative, Dan Bolton, Campaign Brief) · Hannah Lawson (Copywriter, Dan Bolton, Campaign Brief) · Kate Idle (Art Director, Dan Bolton, Campaign Brief) · Siobhan Kelly (Group Business Director, Sasha Firth, Campaign Brief) · Fran Clayton (Chief Strategy Officer, Sasha Firth, Campaign Brief) · Michael Sinclair (Head of Brand Performance, Sasha Firth, Campaign Brief) · Tom Witcombe (Senior Strategist, Sasha Firth, Campaign Brief) · Adrian Jung (Group Head of Delivery, Sasha Firth, Campaign Brief) · Liz Nunan (Senior Producer, Sasha Firth, Campaign Brief) · Tim Lunken (Operations Director, Sasha Firth, Campaign Brief) · Matt Devine (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Serena Paull (Senior Producer, Pip Smart, Campaign Brief) · Jeremy Rouse (Director of Photography, Pip Smart, Campaign Brief) · Enzo Iacono (Production Designer, Pip Smart, Campaign Brief) · Dan Lee (Editor, ARC EDIT, Campaign Brief) · Ben Eagleton (Colourist, ARC EDIT, Campaign Brief) · Jess Ryan (Producer, ARC EDIT, Campaign Brief) · Neil Athale (Soundtree Senior Producer, We’re Only Human, Campaign Brief) · Tom Campbell (Director, BMF, Campaign Brief) · CX Lavendar (Performance creative, Spark Foundry, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 21 Feb 2025 | 21 Feb 2025 | appointment | creative | BMF | reported | via B&Tvia Campaign Brief | |||
| 2 Nov 2020 | 2 Nov 2020 | appointment | media | Publicis Media Australia | confirmed | via Mumbrella |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
