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Brands › Xero

Xero

As at 16 Oct 2026, AccountMoves records 2 current agencies for Xero: Sefiani (PR, since 12 Dec 2018), SPEED (media, since 13 July 2026). Agency changes reported since 2016: 0. Last reported move: 13 July 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Sefiani (PR), SPEED (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 13 July 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
SPEED SPEEDReported appointment
media, 13 July 2026 to now · 3 mth
Sources: B&T
SPEEDReported · 3 mth
PR
Sefiani SefianiConfirmed appointment
PR, 12 Dec 2018 to now · 7 yr 10 mth
Sources: B&T
SefianiConfirmed · 7 yr 10 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaSPEEDCurrent13 July 2026Now0.30
PRSefianiCurrent12 Dec 2018Now7.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Xero since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Also credited People named once in Xero campaign credits

Shane Hurt (Creative director, Xero, B&T) · Jesse Steinfort (Art director, Xero, B&T) · Brad Donovan (Copywriter, Xero, B&T) · Ben Crowe (Producer, Xero, B&T) · Bianca Welch (Head of strategic marketing, Xero, B&T) · Abbie Allen (Marketing manager, Xero, B&T) · Ross Purdy (Campaign manager, Xero, B&T) · Curtis Hill (Director, Goodoil Films, B&T) · Chana Mclallen (Producer, Goodoil Films, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 July 202613 July 2026appointmentmediaSPEEDreportedvia B&T
12 Dec 201812 Dec 2018appointmentPRSefianiconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Bianca WelchHead of Strategic Marketing26 Apr 201826 Apr 2018
Abbie AllenMarketing Manager26 Apr 20186 May 2025

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Holmes credited Sefiani with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working.
strategic thinkingcreativitypartnershipexcited
Marina Holmes · the move · via B&T, 12 Dec 2018 · paraphrased