Sefiani
Sefiani is a PR agency. AccountMoves records 7 account wins, 0 losses and 0 retentions, and 7 current clients including Airbus, Etoro, Greensteel Australia, Mentoring Men, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Nick Owens (Director – Corporate and Reputation)
Career W-L7-0
Retained0
Net $m+0.0
Clients7
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 53 |
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 79 |
| 2019 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 81 |
| 2018 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 8 |
| Career | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Airbus | PR | 2 Aug 2021 | 5.2 | |
| Etoro | PR | 19 Aug 2019 | 7.2 | |
| Greensteel Australia | PR | 4 Mar 2025 | 1.6 | |
| Mentoring Men | PR | 13 Feb 2025 | 1.7 | |
| Pepper Group | PR | 12 Nov 2018 | 7.9 | |
| Xero | PR | 12 Dec 2018 | 7.8 | |
| Xero Australia | PR | 10 Dec 2018 | 7.8 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Owens said Sefiani was delighted to take on Mentoring Men. Nick Owens on Mentoring Men · the move · via B&T, 13 Feb 2025 · paraphrased
WHY THEY WON Holmes credited Sefiani with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Marina Holmes on Xero · the move · via B&T, 12 Dec 2018 · paraphrased
WHY THEY WON Hofman pointed to the quality of its people, sharp strategic thinking and a collaborative way of working as the reasons for choosing Sefiani. Melinda Hofman on Pepper Group · the move · via B&T, 13 Nov 2018 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 4 Mar 2025 | Greensteel Australia | PR | Won | ||
| 13 Feb 2025 | Mentoring Men | PR | Won | ||
| 2 Aug 2021 | Airbus | PR | Won | ||
| 19 Aug 2019 | Etoro | PR | Won | ||
| 12 Dec 2018 | Xero | PR | Won | ||
| 10 Dec 2018 | Xero Australia | PR | Won | ||
| 12 Nov 2018 | Pepper Group | PR | Won |