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Brands › Yoto

Yoto

As at 16 Oct 2026, AccountMoves records 1 current agency for Yoto: This is Flow (media, since 4 Dec 2024). Agency changes reported since 2016: 0. Last reported move: 4 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Anaelle Bayet (Head of Marketing Europe, since 4 Dec 2024) · Total appointments: 1

Roster: This is Flow (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 4 Dec 2024 · Marketing lead since: 4 Dec 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Ackelo AckeloSeen in credits only
creative, credited 15 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
AckeloSeen in credits · 0 mth
media
This is Flow This is FlowConfirmed appointment
media, 4 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
This is FlowConfirmed · 1 yr 10 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaThis is FlowCurrent4 Dec 2024Now1.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Yoto since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Yoto campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Ackelo Seen in creditscreative15 Oct 202615 Oct 20261campaign via Campaign Brief
RASCAL Seen in creditspost-production15 Oct 202615 Oct 20261campaign via Campaign Brief
Boomerang Seen in creditsother15 Oct 202615 Oct 20261campaign via Campaign Brief

Also credited People named once in Yoto campaign credits

Sylvia Woon (VP Growth, Yoto, Campaign Brief) · Emilie Stephenson (Head of Brand Marketing, Yoto, Campaign Brief) · Kate Dimitrevic (Global Senior Brand Manager, Dan Bowling, Campaign Brief) · Louise McQuat (Global Creative Director, Ackelo, Campaign Brief) · Stephanie Ceccaldi (Global Head of Production, Will Flood, Campaign Brief) · Jon Foye (Creative Partners, Ben Phillips, Campaign Brief) · Oskar Westerdal (Creative Partners, Ben Phillips, Campaign Brief) · Justin Schoenmaker (Creative Director, Ben Phillips, Campaign Brief) · Mike Gethin (Creative Director, Ben Phillips, Campaign Brief) · Fiona Campbell (Senior Producer, Ben Phillips, Campaign Brief) · Ed Krause (OOH & Endframe Producer, Ben Phillips, Campaign Brief) · Georgia Thompson (Senior Account Director, Ben Phillips, Campaign Brief) · Britt King (Events & Activations Director & Client Lead, Ben Phillips, Campaign Brief) · Bethan Thomas (Events & Activations Production Director, Ben Phillips, Campaign Brief) · Ben Turner (Events & Activations Creative Experiential Producer, Ben Phillips, Campaign Brief) · Matt Hichens (Executive Producer, Ben Phillips, Campaign Brief) · James McLaughlin (Producer, Ben Phillips, Campaign Brief) · Floris Kingma (Director, Ben Phillips, Campaign Brief) · Glynn Speeckaert (DOP, Ben Phillips, Campaign Brief) · Bill Smedley (Editor, Ben Phillips, Campaign Brief) · Eliza Light (Producer, RASCAL, Campaign Brief) · Lettie Sullivan (Producer, RASCAL, Campaign Brief) · James Bamford (Colourist, RASCAL, Campaign Brief) · Charlie Mcelhinney (Sound Producer, James Cobbold, Campaign Brief) · Clementine Beck (Sound Producer, James Cobbold, Campaign Brief) · Levan Maghradze (Executive Producer, Boomerang, Campaign Brief) · Tato Sulakvelidze (Technical Producer, Boomerang, Campaign Brief) · Tamuna Arbolishvili (Producer, Boomerang, Campaign Brief) · Tamo Chavchanidze (Production Designer, Keto Tsiklauri, Campaign Brief) · Beka Sadaghashvili (Art Director, Keto Tsiklauri, Campaign Brief) · Taso Okropiridze (Casting Manager, Keto Tsiklauri, Campaign Brief) · Viktoria Bokeria (Casting Manager Assistant, Keto Tsiklauri, Campaign Brief) · Nino Injia (Costume Designer, Keto Tsiklauri, Campaign Brief) · David Todua (Location Manager, Keto Tsiklauri, Campaign Brief) · Zurab Shervadze (Location Manager, Keto Tsiklauri, Campaign Brief) · Avtandil Oso Kokaevi (Set Manager, Keto Tsiklauri, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
4 Dec 20244 Dec 2024appointmentmediaThis is Flowconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Anaelle BayetHead of Marketing Europe4 Dec 2024Now
Emilie StephensonHead of Brand Marketing15 Oct 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Bayet said This is Flow stood out for a collaborative way of working, sharp strategic thinking and the strength of its creative ideas. Anaelle Bayet · the move · via Campaign Brief, 4 Dec 2024 · paraphrased
AGENCY SAYS Hyett said This is Flow was thrilled to take on Yoto, and talked up the brand's standing. Jimmy Hyett · the move · via Campaign Brief, 4 Dec 2024 · paraphrased