This is Flow
This is Flow is a media agency. AccountMoves records 10 account wins, 0 losses and 1 retention, and 10 current clients including AirAsia, Australian Health Vitality, Carnival, Charles Sturt University, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Jimmy Hyett (CEO)
Career W-L10-0
Retained1
Net $m+16.0
Clients10
2026 rank20
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 1 | 16.0 | 0.0 | 16.0 | 20 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 63 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 127 |
| 2023 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 37 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 96 |
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 89 |
| 2018 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 84 |
| Career | 10 | 0 | 1 | 16.0 | 0.0 | 16.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| AirAsia | media | 13 Feb 2023 | 3.7 | |
| Australian Health Vitality | media | 30 Sept 2025 | 1.0 | |
| Carnival | media | 24 Mar 2022 | 4.6 | |
| Charles Sturt University | media | 22 July 2026 | 0.2 | |
| Cranky Health | media | 2 Apr 2026 | 0.5 | |
| Cruiseco | media | 15 July 2018 | 8.3 | |
| Southern Cross Travel Insurance | media | 23 July 2025 | 1.2 | |
| Workwear Group | media | 6 Dec 2021 | 4.9 | |
| Yoto | media | 4 Dec 2024 | 1.9 | |
| a2 Milk Company | media | 28 Mar 2023 | 3.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.9 per quote (league)
WHY THEY WON Thompson said This is Flow stood out for sharp strategic thinking, a close cultural match and a record of commercial results. Brooke Thompson on Charles Sturt University · the move · via Campaign Brief, 22 July 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was eager to take on Charles Sturt University. Jimmy Hyett on Charles Sturt University · the move · via Campaign Brief, 22 July 2026 · paraphrased
WHY THEY WON Willmott said This is Flow stood out for sharp strategic thinking, strong chemistry with the client team and the quality of its people. Jayne Willmott on Workwear Group · the move · via Campaign Brief, 7 July 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was pleased to take on Workwear Group. Jimmy Hyett on Workwear Group · the move · via Campaign Brief, 7 July 2026 · paraphrased
WHY THEY WON Mortimer said This is Flow stood out for a close cultural match and its data and technology capability. Anthony Mortimer on Cranky Health · the move · via Campaign Brief, 2 Apr 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was excited to take on Cranky Health, and talked up the brand's standing. Jimmy Hyett on Cranky Health · the move · via Campaign Brief, 2 Apr 2026 · paraphrased
WHY THEY WON Brandt said This is Flow stood out for a record of commercial results, the quality of its people and a collaborative way of working. Steve Brandt on Australian Health Vitality · the move · via Campaign Brief, 30 Sept 2025 · paraphrased
AGENCY SAYS Hyett said This is Flow was excited to take on Australian Health Vitality. Jimmy Hyett on Australian Health Vitality · the move · via Campaign Brief, 30 Sept 2025 · paraphrased
WHY THEY WON Strange said This is Flow stood out for a collaborative way of working, a record of commercial results and a clear grasp of the customer and category. Jess Strange on Southern Cross Travel Insurance · the move · via Campaign Brief, 23 July 2025 · paraphrased
AGENCY SAYS Hyett said This is Flow was pleased to take on Southern Cross Travel Insurance, and flagged big plans for the next phase. Jimmy Hyett on Southern Cross Travel Insurance · the move · via Campaign Brief, 23 July 2025 · paraphrased
WHY THEY WON Bayet said This is Flow stood out for a collaborative way of working, sharp strategic thinking and the strength of its creative ideas. Anaelle Bayet on Yoto · the move · via Campaign Brief, 4 Dec 2024 · paraphrased
AGENCY SAYS Hyett said This is Flow was thrilled to take on Yoto, and talked up the brand's standing. Jimmy Hyett on Yoto · the move · via Campaign Brief, 4 Dec 2024 · paraphrased
AGENCY SAYS Hyett said This is Flow was thrilled to take on a2 Milk Company, and talked up the brand's standing. Jimmy Hyett on a2 Milk Company · the move · via B&T, 28 Mar 2023 · paraphrased
WHY THEY WON Chan said This is Flow stood out for sharp strategic thinking, value for money and the quality of its people. Karen Chan on AirAsia · the move · via B&T, 13 Feb 2023 · paraphrased
AGENCY SAYS Hyett said This is Flow was pleased to take on Carnival. Jimmy Hyett on Carnival · the move · via Mediaweek, 24 Mar 2022 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 25 June 2026 | Care Pharmaceuticals SEEN IN CREDITS | media | B&T | |
| 24 June 2025 | Cunard SEEN IN CREDITS | media | why cruise when you can Cunard? | Campaign Brief |
| 15 Apr 2026 | Southern Cross Travel Insurance SEEN IN CREDITS | media | B&T | |
| 9 June 2021 | Felix Mobile SEEN IN CREDITS | media | Campaign Brief | |
| 9 Nov 2021 | Riverina Dairy Co. SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 22 July 2026 | Charles Sturt University | media | Won | ||
| 7 July 2026 | Workwear Group | media | Retained | ||
| 2 Apr 2026 | Cranky Health | media | Won | 16.0 | |
| 30 Sept 2025 | Australian Health Vitality | media | Won | ||
| 23 July 2025 | Southern Cross Travel Insurance | media | Won | ||
| 4 Dec 2024 | Yoto | media | Won | ||
| 28 Mar 2023 | a2 Milk Company | media | Won | ||
| 13 Feb 2023 | AirAsia | media | Won | ||
| 24 Mar 2022 | Carnival | media | Won | Initiative | |
| 6 Dec 2021 | Workwear Group | media | Won | ||
| 15 July 2018 | Cruiseco | media | Won |