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Moves › Chupa Chups › creative 2024

Chupa Chups appoints The General Store for creative

Chupa Chups appoints The General Store for creative. Reported on 8 July 2024 (confirmed), sources: Campaign Brief.

Brand: Chupa Chups · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Amelia Goldsmith

Est. billingsn/a
Announced8 July 2024
Decided8 July 2024

The field

AgencyRoleStage
The General StoreWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Goldsmith credited The General Store with a clear grasp of the customer and category, a collaborative way of working and its data and technology capability.
audience understandingpartnershipdata and technologyelevate
Amelia Goldsmith on Chupa Chups · the move · via Campaign Brief, 8 July 2024 · paraphrased