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Moves › Mondelēz International › PR 2022

Mondelēz International appoints alt/shift/ for PR

Mondelēz International appoints alt/shift/ for PR. Reported on 7 Sept 2022 (confirmed), sources: Campaign Brief.

Brand: Mondelēz International · Discipline: PR · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced7 Sept 2022
Decided7 Sept 2022

The field

AgencyRoleStage
alt/shift/WinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Ho pointed to the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing alt/shift/.
creativitypartnershipaudience understandingdelightedheritageiconic
Anthony Ho on Mondelēz International · the move · via Campaign Brief, 7 Sept 2022 · paraphrased
AGENCY SAYS Hewitt said alt/shift/ was eager to take on Mondelēz International, and talked up the brand's standing.
can't waiticonic
Elly Hewitt on Mondelēz International · the move · via Campaign Brief, 7 Sept 2022 · paraphrased