Awaken
Awaken is a digital agency. AccountMoves records 3 account wins, 1 loss and 0 retentions, and 3 current clients including Chery Motors Australia, Opal HealthCare, Smeg, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: digital
Leadership: Chris Parker (CEO), Angie Gannon (Media Director), Owen Kane (Creative Director), Mitch Loveday (Art Director and Producer) · 6 people recorded in total
Career W-L3-1
Retained0
Net $m+0.0
Clients3
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 87 |
| 2024 | 0 | 1 | 0 | 0.0 | 0.0 | 0.0 | 152 |
| 2023 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 17 |
| Career | 3 | 1 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Chery Motors Australia | media | 22 Mar 2023 | 3.6 | |
| Opal HealthCare | media | 18 Dec 2023 | 2.8 | |
| Smeg | digital | 7 May 2025 | 1.4 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Parker said Awaken was excited to take on Smeg. Chris Parker on Smeg · the move · via Campaign Brief, 7 May 2025 · paraphrased
WHY THEY WON Haurissa pointed to sharp strategic thinking, the quality of its people and its data and technology capability as the reasons for choosing Awaken. Andrew Haurissa on Chery Motors Australia · the move · via Campaign Brief, 23 Mar 2023 · paraphrased
AGENCY SAYS Parker said Awaken was excited to take on Chery Motors Australia. Chris Parker on Chery Motors Australia · the move · via Campaign Brief, 23 Mar 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 28 Sept 2022 | Panasonic Australia SEEN IN CREDITS | creative | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 7 May 2025 | Smeg | digital | Won | ||
| 25 Feb 2024 | Chery | media | Lost | UM | |
| 18 Dec 2023 | Opal HealthCare | media | Won | ||
| 22 Mar 2023 | Chery Motors Australia | media | Won |