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Brands › Smeg

Smeg

As at 16 Oct 2026, AccountMoves records 3 current agencies for Smeg: The Monkeys (creative, since 27 Mar 2019), Awaken (digital, since 7 May 2025), Yango (media, since 12 July 2026). Agency changes reported since 2016: 0. Last reported move: 12 July 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: The Monkeys (creative), Awaken (digital), Yango (media) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 12 July 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Monkeys The MonkeysConfirmed appointment
creative, 27 Mar 2019 to now · 7 yr 7 mth
Sources: B&T · Mumbrella · Campaign Brief
The MonkeysConfirmed · 7 yr 7 mth
media
Yango YangoConfirmed appointment
media, 12 July 2026 to now · 3 mth
Sources: Campaign Brief · B&T
YangoConfirmed · 3 mth
digital
Awaken AwakenConfirmed appointment
digital, 7 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
AwakenConfirmed · 1 yr 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe MonkeysCurrent27 Mar 2019Now7.60
digitalAwakenCurrent7 May 2025Now1.40
mediaYangoCurrent12 July 2026Now0.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Smeg since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 July 202612 July 2026appointmentmediaYangoconfirmedvia Campaign Briefvia B&T
7 May 20257 May 2025appointmentdigitalAwakenconfirmedvia Campaign Brief
27 Mar 201927 Mar 2019appointmentcreativeThe Monkeysconfirmedvia B&Tvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Olivia AndersonNational Marketing Manager27 Mar 201927 Mar 2019

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Parker said Awaken was excited to take on Smeg.
excitedjourney
Chris Parker · the move · via Campaign Brief, 7 May 2025 · paraphrased
WHY THEY WON Anderson said The Monkeys stood out for the strength of its creative ideas, a record of commercial results and a collaborative way of working.
creativityeffectivenesspartnershipexcitedthrilled
Olivia Anderson · the move · via Campaign Brief, 27 Mar 2019 · paraphrased
AGENCY SAYS Green said The Monkeys was eager to take on Smeg.
can't wait
Mark Green · the move · via Campaign Brief, 27 Mar 2019 · paraphrased