FORWARD Agency
FORWARD Agency is a PR agency. AccountMoves records 3 account wins, 0 losses and 0 retentions, and 3 current clients including Beiersdorf, Cornerstone OnDemand, Dry July Foundation, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Fergus Kibble (Founder and Managing Director)
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2018 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 14 |
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 35 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Beiersdorf | PR | 14 Mar 2018 | 8.6 | |
| Cornerstone OnDemand | PR | 22 Nov 2017 | 8.9 | |
| Dry July Foundation | PR | 28 Feb 2018 | 8.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Braun credited FORWARD Agency with the strength of its creative ideas, a record of commercial results and strong chemistry with the client team. Julia Braun on Beiersdorf · the move · via B&T, 14 Mar 2018 · paraphrased
WHY THEY WON MacDonald said FORWARD Agency stood out for the strength of its creative ideas, sharp strategic thinking and the quality of its people. Brett MacDonald on Dry July Foundation · the move · via B&T, 28 Feb 2018 · paraphrased
AGENCY SAYS Kibble said FORWARD Agency was thrilled to take on as. Fergus Kibble on Dry July Foundation · the move · via B&T, 28 Feb 2018 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 28 May 2024 | Unilever SEEN IN CREDITS | PR | Brings the Heat | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 14 Mar 2018 | Beiersdorf | PR | Won | ||
| 28 Feb 2018 | Dry July Foundation | PR | Won | ||
| 22 Nov 2017 | Cornerstone OnDemand | PR | Won |