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Brands › Dry July Foundation

Dry July Foundation

As at 16 Oct 2026, AccountMoves records 2 current agencies for Dry July Foundation: FORWARD Agency (PR, since 28 Feb 2018), Hello (creative, since 18 May 2026). Agency changes reported since 2016: 0. Last reported move: 18 May 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: FORWARD Agency (PR), Hello (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 18 May 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Clemenger BBDO Sydney Clemenger BBDO SydneySeen in credits only
creative, credited 24 June 2020 · 1 campaign
Latest: Dry(ish) July via Campaign BriefHello HelloConfirmed appointment
creative, 18 May 2026 to now · 5 mth
Sources: Campaign Brief · B&T
HelloConfirmed · 5 mth
media
Hearts & Science Hearts & ScienceSeen in credits only
media, credited 24 June 2020 · 1 campaign
Latest: Dry(ish) July via Campaign BriefThe Speed Agency The Speed AgencySeen in credits only
media, credited 24 June 2020 · 1 campaign
Latest: Dry(ish) July via Campaign Brief
Vacant on record
PR
FORWARD Agency FORWARD AgencyConfirmed appointment
PR, 28 Feb 2018 to now · 8 yr 8 mth
Sources: B&TFORWARD PR Agency FORWARD PR AgencySeen in credits only
PR, credited 24 June 2020 · 1 campaign
Latest: Dry(ish) July via Campaign Brief
FORWARD AgencyConfirmed · 8 yr 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHelloCurrent18 May 2026Now0.40
PRFORWARD AgencyCurrent28 Feb 2018Now8.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Dry July Foundation since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Dry July Foundation campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Clemenger BBDO Sydney Seen in creditscreative24 June 202024 June 20201Dry(ish) July via Campaign Brief
FORWARD PR Agency Seen in creditsPR24 June 202024 June 20201Dry(ish) July via Campaign Brief
Hearts & Science Seen in creditsmedia24 June 202024 June 20201Dry(ish) July via Campaign Brief
The Speed Agency Seen in creditsmedia24 June 202024 June 20201Dry(ish) July via Campaign Brief

Also credited People named once in Dry July Foundation campaign credits

Katie Evans (General Manager, Dry July Foundation, Campaign Brief) · Lara Doundoulakis (Sr Account Director, FORWARD PR Agency, Campaign Brief) · Karri Graff (Account Manager, FORWARD PR Agency, Campaign Brief) · Mikayla Ellis (Business Director, Hearts & Science, Campaign Brief) · Robin Perrin (Senior Account Manager, Hearts & Science, Campaign Brief) · Heidi Saban (Account Executive, Hearts & Science, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 May 202618 May 2026appointmentcreativeHelloconfirmedvia Campaign Briefvia B&T
28 Feb 201828 Feb 2018appointmentPRFORWARD Agencyconfirmedvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Odbert said Hello stood out for a clear grasp of the customer and category, the strength of its creative ideas and a collaborative way of working.
audience understandingcreativitypartnership
Gillian Odbert · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Kelly said Hello was thrilled to take on Dry July Foundation, and talked up the brand's standing and flagged big plans for the next phase.
ambitiousiconicmeaningfulthrilled
Sam Kelly · the move · via Campaign Brief, 18 May 2026 · paraphrased
WHY THEY WON MacDonald said FORWARD Agency stood out for the strength of its creative ideas, sharp strategic thinking and the quality of its people.
creativitystrategic thinkingpeople
Brett MacDonald · the move · via B&T, 28 Feb 2018 · paraphrased
AGENCY SAYS Kibble said FORWARD Agency was thrilled to take on as.
excitedthrilled
Fergus Kibble · the move · via B&T, 28 Feb 2018 · paraphrased