G Squared
G Squared is a digital agency. AccountMoves records 2 account wins, 0 losses and 0 retentions, and 2 current clients including ASUS, Meriton Suites, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: digital
Leadership: George Photios (Co-founder and Director)
Career W-L2-0
Retained0
Net $m+0.0
Clients2
2026 rank102
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 102 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 79 |
| Career | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| ASUS | digital | 6 Oct 2026 | 0.0 | |
| Meriton Suites | digital | 7 Feb 2024 | 2.7 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Photios said G Squared was delighted to take on ASUS. George Photios on ASUS · the move · via B&T, 6 Oct 2026 · paraphrased
WHY THEY WON Mikhael said G Squared stood out for sharp strategic thinking, a collaborative way of working and a clear grasp of the customer and category. Samantha Mikhael on ASUS · the move · via B&T, 6 Oct 2026 · paraphrased
AGENCY SAYS Photios said G Squared was delighted to take on Meriton Suites, and talked up the brand's standing and flagged big plans for the next phase. George Photios on Meriton Suites · the move · via B&T, 7 Feb 2024 · paraphrased
WHY THEY WON Nagib pointed to a clear grasp of the customer and category, sharp strategic thinking and a collaborative way of working as the reasons for choosing G Squared. Miriam Nagib on Meriton Suites · the move · via B&T, 7 Feb 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 7 Mar 2024 | MissingSchool SEEN IN CREDITS | digital | Don | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 6 Oct 2026 | ASUS | digital | Won | ||
| 7 Feb 2024 | Meriton Suites | digital | Won |