ASUS appoints G Squared for digital
ASUS appoints G Squared for digital. Reported on 6 Oct 2026 (reported), sources: B&T.
Brand: ASUS · Discipline: digital · Type: appointment · Confidence: reported
Marketing lead at the time: Samantha Mikhael
Est. billingsn/a
Announced6 Oct 2026
Decided6 Oct 2026
The field
| Agency | Role | Stage |
|---|---|---|
| G Squared | Winner | Appointed |
Sources Links only
- B&T, 6 Oct 20260
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On the record Paraphrased, with tags
AGENCY SAYS Photios said G Squared was delighted to take on ASUS. George Photios on ASUS · the move · via B&T, 6 Oct 2026 · paraphrased
WHY THEY WON Mikhael said G Squared stood out for sharp strategic thinking, a collaborative way of working and a clear grasp of the customer and category. Samantha Mikhael on ASUS · the move · via B&T, 6 Oct 2026 · paraphrased