Herd MSL
Herd MSL is a PR agency. AccountMoves records 0 account wins, 0 losses and 0 retentions, and 0 current clients, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Rob Tolan (PR & Earned Lead), Stephanie Banno (PR Strategy & Account Director), Jen Brown (Chief Client Officer), Janete Sampaio (Business Director), Stephanie Bano (Strategy Director), Sophie Roubicek (Account Director), Tom Sanders (Creative Director), Emma Croke (Account Director), Jennifer Brown (Chief Client Officer), Grantley Smith (Director), Jamie Morris (Art Director), Sinelle Fernandez (Account Director) · 23 people recorded in total
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| Career | 0 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 15 Oct 2025 | The Arnott’s Group SEEN IN CREDITS | PR | B&T | |
| 15 Mar 2024 | Kennards Hire SEEN IN CREDITS | PR | Mediaweek | |
| 1 Sept 2026 | NESCAFÉ SEEN IN CREDITS | social | B&T | |
| 3 July 2026 | Doc Edge SEEN IN CREDITS | PR | Algorithm FCKER | B&T |
| 29 June 2026 | Mars Food & Nutrition Australia SEEN IN CREDITS | PR | Campaign Brief | |
| 26 Nov 2018 | Campbell Arnott's SEEN IN CREDITS | PR | Open Something Real | B&T |
| 20 Jan 2020 | Gumtree SEEN IN CREDITS | PR | Campaign Brief | |
| 3 Sept 2020 | The Royal Australian Mint SEEN IN CREDITS | media | Donation Dollar | Campaign Brief |
| 19 Apr 2021 | Suncorp SEEN IN CREDITS | PR | One House To Save Many | Campaign Brief |
| 18 Aug 2022 | Bundaberg Rum SEEN IN CREDITS | PR | Campaign Brief | |
| 5 Sept 2022 | Royal Australian Mint SEEN IN CREDITS | PR | Campaign Brief | |
| 2 Dec 2022 | Uber CarShare SEEN IN CREDITS | PR | Campaign Brief | |
| 23 Feb 2023 | Uber SEEN IN CREDITS | PR | Uber Pride Ride | Campaign Brief |
| 27 July 2023 | Heineken Australia SEEN IN CREDITS | PR | Celebrating Whatever You Call Us | Campaign Brief |
| 15 Sept 2023 | Arnott’s SEEN IN CREDITS | PR | Campaign Brief | |
| 8 Nov 2023 | Milkdrop SEEN IN CREDITS | PR | The Uncomfortable Feed | B&T |
| 17 May 2026 | NESCAFE SEEN IN CREDITS | PR | LBB |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|
