Uber
As at 16 Oct 2026, AccountMoves records 1 current agency for Uber: Special Group (creative, since 4 May 2017). Agency changes reported since 2016: 0. Last reported move: 4 May 2017. Based on reported moves only, with sources.
Marketing lead: Nicole Bardsley (Head of Marketing, ANZ, since 21 Oct 2024) · Total appointments: 1
Roster: Special Group (creative) Small roster
Last review on record: 4 May 2017 · Marketing lead since: 21 Oct 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, 4 May 2017 to now · 9 yr 5 mth
Sources: MumbrellaSpecial Australia Special AustraliaSeen in credits only
creative, credited 8 Oct 2018 · 1 campaign
Latest: campaign via LBBHello Social Hello SocialSeen in credits only
creative, credited 23 Feb 2023 to 16 Aug 2024 · 2 campaigns
Latest: Uber Pride Ride via Campaign BriefPoem PoemSeen in credits only
creative, credited 20 Mar 2024 to 21 Mar 2024 · 3 campaigns
Latest: Second Car via B&TRX RXSeen in credits only
creative, credited 6 Oct 2026 to 8 Oct 2026 · 2 campaigns
Latest: campaign via Campaign Brief
media, credited 27 Sept 2018 · 1 campaign
Latest: campaign via B&TEssenceMediacom EssenceMediacomSeen in credits only
media, credited 25 Aug 2023 to 8 Oct 2026 · 9 campaigns
Latest: campaign via Campaign BriefJulian Rizzo-Smith Julian Rizzo-SmithSeen in credits only
media, credited 6 Oct 2026 to 8 Oct 2026 · 2 campaigns
Latest: campaign via Campaign Brief
social, credited 25 Aug 2023 · 1 campaign
Latest: campaign via Campaign BriefPoem PoemSeen in credits only
social, credited 20 Mar 2024 to 21 Mar 2024 · 3 campaigns
Latest: Second Car via B&T
PR, credited 27 Sept 2018 · 1 campaign
Latest: campaign via B&THerd MSL Herd MSLSeen in credits only
PR, credited 23 Feb 2023 · 1 campaign
Latest: Uber Pride Ride via Campaign BriefHistory Will Be Kind History Will Be KindSeen in credits only
PR, credited 16 Aug 2024 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Special GroupCurrent | 4 May 2017 | Now | 9.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Uber since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Uber campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Julian Rizzo-Smith Seen in credits | media | 6 Oct 2026 | 8 Oct 2026 | 2 | campaign via Campaign Brief |
| New Zealand Red Cross Seen in credits | other | 6 Oct 2026 | 8 Oct 2026 | 2 | campaign via Campaign Brief |
| EssenceMediacom Seen in credits | media | 25 Aug 2023 | 8 Oct 2026 | 9 | campaign via Campaign Brief |
| RX Seen in credits | creative | 6 Oct 2026 | 8 Oct 2026 | 2 | campaign via Campaign Brief |
| Haley Evirgen Seen in credits | media | 21 Oct 2024 | 22 Oct 2024 | 2 | campaign via Campaign Brief |
| Scott Maclean (More Better) Seen in credits | post-production | 21 Oct 2024 | 22 Oct 2024 | 2 | campaign via Campaign Brief |
| Hello Social Seen in credits | creative | 23 Feb 2023 | 16 Aug 2024 | 2 | Uber Pride Ride via Campaign Brief |
| History Will Be Kind Seen in credits | PR | 16 Aug 2024 | 16 Aug 2024 | 1 | campaign via Campaign Brief |
| Chanelle Murray Seen in credits | media | 20 Mar 2024 | 21 Mar 2024 | 3 | Second Car via B&T |
| Poem Seen in credits | creative | 20 Mar 2024 | 21 Mar 2024 | 3 | Second Car via B&T |
| Poem Seen in credits | social | 20 Mar 2024 | 21 Mar 2024 | 3 | Second Car via B&T |
| Special Seen in credits | creative | 25 Aug 2023 | 25 Aug 2023 | 1 | campaign via Campaign Brief |
| Wayne Ching Seen in credits | creative | 25 Aug 2023 | 25 Aug 2023 | 1 | campaign via Campaign Brief |
| MOFA Seen in credits | production | 25 Aug 2023 | 25 Aug 2023 | 1 | campaign via Campaign Brief |
| Hello Social Seen in credits | social | 25 Aug 2023 | 25 Aug 2023 | 1 | campaign via Campaign Brief |
| Herd MSL Seen in credits | PR | 23 Feb 2023 | 23 Feb 2023 | 1 | Uber Pride Ride via Campaign Brief |
| Revolver Australia Seen in credits | production | 29 Jan 2019 | 29 Jan 2019 | 1 | campaign via LBB |
| Special Australia Seen in credits | creative | 8 Oct 2018 | 8 Oct 2018 | 1 | campaign via LBB |
| The Sweetshop AU Seen in credits | production | 8 Oct 2018 | 8 Oct 2018 | 1 | campaign via LBB |
| ARC (Recruitment Seen in credits | post-production | 8 Oct 2018 | 8 Oct 2018 | 1 | campaign via LBB |
| Vivienne Tan Seen in credits | social | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| Special Group Seen in credits | creative | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| The Butchery Seen in credits | post-production | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| Drew Downes Seen in credits | design | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| Sonar Seen in credits | audio | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| Level 2 Seen in credits | audio | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| Sling & Stone Seen in credits | PR | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
| Mediacom Seen in credits | media | 27 Sept 2018 | 27 Sept 2018 | 1 | campaign via B&T |
Also credited People named once in Uber campaign credits
Nicole Bardsley (Head of Marketing, ANZ, Uber, Campaign Brief) · Olivia Sykes (Senior Marketing Manager, ANZ, Uber, Campaign Brief) · Peta Fitzgerald (Director of Communications, ANZ, Uber, Campaign Brief) · Bonnie Ko (Senior Communications Manager, ANZ, Uber, Campaign Brief) · Adam Ledbury (Creative Director, APAC, Uber, Campaign Brief) · Haley Evirgen (Social Media Lead ANZ, Uber, Campaign Brief) · Richard Wood (Head of Retail, Australian Red Cross, Campaign Brief) · Brooke Sclater (Retail Operations Manager, Australian Red Cross, Campaign Brief) · Kira Reed (Director of Marketing, Communication and Customer Experience, Australian Red Cross, Campaign Brief) · Lilly Ward (Head of Media and Communication, Australian Red Cross, Campaign Brief) · Shane Chisholm (General Manager, Engagement and Enterprise, New Zealand Red Cross, Campaign Brief) · Rowan Worner (Director, Communications, Marketing & Philanthropy, New Zealand Red Cross, Campaign Brief) · Hanna Butler (Communications Manager, New Zealand Red Cross, Campaign Brief) · Harpreet Singh (Marketing Manager, New Zealand Red Cross, Campaign Brief) · Eleanor Morrison-Mills (Commercial Marketing Advisor, New Zealand Red Cross, Campaign Brief) · Alex Watts (Executive Director, Strategy & Social, New Zealand Red Cross, Campaign Brief) · Tom Manning (Creative Director, New Zealand Red Cross, Campaign Brief) · Chelsea Wright (Strategy Director, New Zealand Red Cross, Campaign Brief) · Alex Height (Senior Account Director, New Zealand Red Cross, Campaign Brief) · Robbie Purcell (Account Director, New Zealand Red Cross, Campaign Brief) · Vanessa Chamoun (Senior Account Manager, New Zealand Red Cross, Campaign Brief) · Angus Roberts (Social Creative, New Zealand Red Cross, Campaign Brief) · Ruby Clarke (Junior Art Director, New Zealand Red Cross, Campaign Brief) · Georgia Tiernan (Account Manager, New Zealand Red Cross, Campaign Brief) · Iris Yuan (Senior Account Executive, New Zealand Red Cross, Campaign Brief) · MarySue Masson (Director, New Zealand Red Cross, Campaign Brief) · Rachel Booth (Producer, New Zealand Red Cross, Campaign Brief) · Graham Cruz (Melanie C’s Creative Director, New Zealand Red Cross, Campaign Brief) · Amelia Stott (Day-To-Day Manager, Various Artist Management, New Zealand Red Cross, Campaign Brief) · Edd Hoarder (Photographer, Matt Buckley, Campaign Brief) · Jos Eastwood (Post Editor, Jasmin Ellmer, Campaign Brief) · Andy Morley (Director of Marketing, APAC, Uber, Campaign Brief) · Sally Luff (Marketing Manager, ANZ, Uber, Campaign Brief) · Claire McAdam (PR & Communications Lead, ANZ, Uber, Campaign Brief) · Anna Viney (Project Manager, Uber, Campaign Brief) · Chanelle Murray (Social Media Lead, ANZ, Uber, Campaign Brief) · Dan Greenberg (Marketing Manager, Haley Evirgen, Campaign Brief) · Natalia Meyer (Head of Marketing, Partnerships and Philanthropy, Haley Evirgen, Campaign Brief) · Jessica Cluff (Creative Director, Katie Raleigh, Campaign Brief) · Lauren Duncan (Account Executive, Katie Raleigh, Campaign Brief) · Madeline Marovino (Director of Client Experience, EssenceMediacom, Campaign Brief) · Nathan Bramley (Account Director, EssenceMediacom, Campaign Brief) · Charlotte Shackley (Senior Account Manager, EssenceMediacom, Campaign Brief) · Hattie Morgan (Producer, EssenceMediacom, Campaign Brief) · Saba Abraha (Producer, EssenceMediacom, Campaign Brief) · Olivia McCary (Co-Director/DOP, EssenceMediacom, Campaign Brief) · Jason Kent (Stills Photographer, Joshua Reyes, Campaign Brief) · Sarah Kennedy (Talent lead, Joshua Reyes, Campaign Brief) · Nick Sullivan (Editors, Joshua Reyes, Campaign Brief) · Nic Venettacci (Editors, Joshua Reyes, Campaign Brief) · Electric Sheep Music (Sound Designer, Scott Maclean (More Better), Campaign Brief) · Mathieu Maire (Chief Growth Officer, Uber Carshare, Uber, Campaign Brief) · Tom Walter (Head of Brand Marketing, Uber Carshare, Uber, Campaign Brief) · Ashley Martin (Marketing Manager, ANZ, Uber, Campaign Brief) · Josh Pickstone (Strategy Lead, APAC, Uber, Campaign Brief) · Erica Llorico (Senior Account Director, Katie Raleigh, Campaign Brief) · Josh Logue (Director, Katie Raleigh, Campaign Brief) · Matthew Barber (Producer, Katie Raleigh, Campaign Brief) · Simon Ozolins (DOP, Katie Raleigh, Campaign Brief) · Kate Stenhouse (Sound Designer, Damian Dunne, Campaign Brief) · Georgia Crean (Social Lead, Poem, Campaign Brief) · Stephanie Leung (Senior Account Executive, Poem, Campaign Brief) · Nathaniel Thompson (Client & planning lead, EssenceMediacom, Campaign Brief) · Marine Turner (Group strategy director, EssenceMediacom, Campaign Brief) · Patrick Fakiye (Marketplace director, EssenceMediacom, Campaign Brief) · Matt Leahy (Digital director, EssenceMediacom, Campaign Brief) · Nicola Hanlon (Group Account Director, EssenceMediacom, Campaign Brief) · Carla Wong (Senior Account Manager, EssenceMediacom, Campaign Brief) · Nick Meek (Photography, Uber, B&T) · Steve Brennen (Director of marketing, Uber, B&T) · Jenna Collard (Head of brand and campaigns, Uber, B&T) · Franziska Pranke (Rides brand and campaign lead, Uber, B&T) · Jie Gao (Acquisition marketing manager, Uber, B&T) · Antoine Boutineau (Growth marketing manager, Uber, B&T) · Megan Smith (Consumer communications lead, Vivienne Tan, B&T) · Tom Martin (Executive creative directors, Special Group, B&T) · Julian Schreiber (Executive creative directors, Special Group, B&T) · Nils Eberhardt (Creative directors, Special Group, B&T) · Jack Nunn (Creative directors, Special Group, B&T) · Pip Shepherd (Business lead, Cade Heyde, B&T) · Caity Cowper (Account director, Cade Heyde, B&T) · Nick Lilley (Head of production, Cade Heyde, B&T) · Paul Johnston (Executive on-screen producer, Cade Heyde, B&T) · Sharon Gray (Digital producer, Cade Heyde, B&T) · Jesse McLallen (Senior digital creative, Cade Heyde, B&T) · Nguyen Tran (Digital designer, Cade Heyde, B&T) · Lauren Houghton (Social strategist, Cade Heyde, B&T) · Fiona Pakes (Producer, Cade Heyde, B&T) · Rohan Zerna (Editors, The Butchery, B&T) · Tim Chivers (Editors, The Butchery, B&T) · Amelia Bromley (Post-producer, Drew Downes, B&T) · Andreas Smetana (Photographer, Level 2, B&T) · Tim Berriman (Executive producer, Level 2, B&T) · Rachel Rider (Producer, Level 2, B&T) · Kasi Reynolds (Head of consumer and international, Sling & Stone, B&T) · Hannah Jackson (Account director, Sling & Stone, B&T) · Lynsey Mogridge (Client leadership director, Michael Waymouth, B&T) · Tim Hull (Strategy and planning director, Michael Waymouth, B&T) · Marie Fox (Marketplace manager, Michael Waymouth, B&T) · Lucinda Barlow (Sr. Marketing Director, APAC, Uber, Campaign Brief) · Joshua Pickstone (Social Media Lead, ANZ, Uber, Campaign Brief) · Maddie Marovino (Director of Client Experience, Hello Social, Campaign Brief) · Matt Pearce (Strategy Director, Hello Social, Campaign Brief) · Daniel Hill (Head of Media & Analytics, Hello Social, Campaign Brief) · Ed Popa (Group Account Director, Hello Social, Campaign Brief) · Gabriella Lock (Senior Account Manager, Hello Social, Campaign Brief) · David Griffiths (Head of Marketing, ANZ, Uber, Campaign Brief) · Marine Blanchetier (Mobility Marketing, ANZ, Uber, Campaign Brief) · Louisa Chu (Media Lead, APAC, Uber, Campaign Brief) · Nick Vindin (Senior Communications Manager, ANZ, Uber, Campaign Brief) · Cade Heyde (Partners/CEO, Special, Campaign Brief) · James Sexton (Creative Director, Special, Campaign Brief) · Lauren Portelli (General Manager, Wayne Ching, Campaign Brief) · Laura Little (Team Lead, Wayne Ching, Campaign Brief) · Genevieve Bowes (Business Manager, Wayne Ching, Campaign Brief) · Celia Garforth (Head of Strategy, Wayne Ching, Campaign Brief) · Sevda Cemo (Head Of Film Production, Wayne Ching, Campaign Brief) · Alyce Guy (Producer, Wayne Ching, Campaign Brief) · Danielle Senecky (Stills producer, Wayne Ching, Campaign Brief) · Emily Stewart (Talent Director, Wayne Ching, Campaign Brief) · Stacey Szabo (Digital Producer, Wayne Ching, Campaign Brief) · Adam Shear (Head Of Design, Wayne Ching, Campaign Brief) · Maria Ancines (Designer, Wayne Ching, Campaign Brief) · Yianni Warnock (Director, MOFA, Campaign Brief) · Llew Griffiths (Executive Producer, MOFA, Campaign Brief) · Linzee Rose (Producer, MOFA, Campaign Brief) · Jeremy Rouse (DOP, MOFA, Campaign Brief) · Kani Saib (Post Producer, Ben Eagleton, Campaign Brief) · Tone Ashton (Sound Designer, Ben Eagleton, Campaign Brief) · Irene Kakopieros (Audio Producer, Ben Eagleton, Campaign Brief) · Trent Mitchell (Photographer, Ben Eagleton, Campaign Brief) · Alison Lydiard (Executive Producer, Ben Eagleton, Campaign Brief) · Amanda Moore (Producer, Ben Eagleton, Campaign Brief) · Jess Cluff (Creative Director, Uber, B&T) · Jim Michell (Group Account Director, Uber, B&T) · Katie Scanlan (Senior Account Manager, Uber, B&T) · Adam Wise (Director, Uber, B&T) · Dimitri Zaunders (DOP, Uber, B&T) · Aisha Phillips (Production Designer, Nathan Bell, B&T) · Sherry Zheng (Photographer’s Assist, Nathan Bell, B&T) · Kate Sorensen (Marketing Manager, Nathan Bell, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 May 2017 | 4 May 2017 | appointment | creative | Special Group | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Andy Morley | Director of Marketing, APAC | 27 Sept 2018 | Now |
| Steve Brennen | Director of Marketing | 27 Sept 2018 | 27 Sept 2018 |
| Jenna Collard | Head of Brand and Campaigns | 27 Sept 2018 | 27 Sept 2018 |
| Franziska Pranke | Rides Brand and Campaign Lead | 27 Sept 2018 | 27 Sept 2018 |
| Jie Gao | Acquisition Marketing Manager | 27 Sept 2018 | 27 Sept 2018 |
| Antoine Boutineau | Growth Marketing Manager | 27 Sept 2018 | 27 Sept 2018 |
| Lucinda Barlow | Sr. Marketing Director, International | 23 Feb 2023 | 25 Aug 2023 |
| Dan Greenberg | Marketing Manager, ANZ | 23 Feb 2023 | Now |
| David Griffiths | Head of Marketing, ANZ | 25 Aug 2023 | 25 Aug 2023 |
| Marine Blanchetier | Mobility Marketing, ANZ | 25 Aug 2023 | 25 Aug 2023 |
| Tom Walter | Head of Brand Marketing, Uber Carshare | 20 Mar 2024 | Now |
| Ashley Martin | Marketing Manager, ANZ | 20 Mar 2024 | Now |
| Nicole Bardsley | Head of Marketing, ANZ | 21 Oct 2024 | Now |
| Sally Luff | Marketing Manager, ANZ | 21 Oct 2024 | Now |
| Olivia Sykes | Senior Marketing Manager, ANZ | 6 Oct 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
