We Are Different
We Are Different is a PR agency. AccountMoves records 10 account wins, 0 losses and 0 retentions, and 10 current clients including Big Red Group, Brown Forman, Brown-Forman, Bulldog Skincare, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Stuart Terry (Founder and Director), Zoe Finlayson (Head of Earend), Jesse Muir (Senior Performance Director) · 7 people recorded in total
Career W-L10-0
Retained0
Net $m+0.0
Clients10
2026 rank55
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 55 |
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 170 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 133 |
| 2022 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 7 |
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 99 |
| 2020 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 86 |
| Career | 10 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Big Red Group | PR | 6 Dec 2021 | 4.9 | |
| Brown Forman | PR | 23 Nov 2022 | 3.9 | |
| Brown-Forman | PR | 22 Nov 2022 | 3.9 | |
| Bulldog Skincare | PR | 4 June 2020 | 6.4 | |
| Chinese Automaker JAC Motors | social | 8 Apr 2024 | 2.5 | |
| Crystalbrook Collection | PR | 26 May 2025 | 1.4 | |
| Kimberly-Clark Australia | PR | 28 June 2022 | 4.3 | |
| Pirelli | media | 14 Oct 2026 | 0.0 | |
| Pirelli Australia | social | 14 Oct 2026 | 0.0 | |
| hipages | PR | 10 Oct 2022 | 4.0 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
WHY THEY WON Albuquerque pointed to strong chemistry with the client team, the quality of its people and sharp strategic thinking as the reasons for choosing We Are Different. George Albuquerque on Pirelli Australia · the move · via Campaign Brief, 14 Oct 2026 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Pirelli Australia, and talked up the brand's standing. Stuart Terry on Pirelli Australia · the move · via Campaign Brief, 14 Oct 2026 · paraphrased
WHY THEY WON Albuquerque pointed to strong chemistry with the client team, the quality of its people and sharp strategic thinking as the reasons for choosing We Are Different. George Albuquerque on Pirelli · the move · via Mediaweek, 14 Oct 2026 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Pirelli, and talked up the brand's standing. Stuart Terry on Pirelli · the move · via Mediaweek, 14 Oct 2026 · paraphrased
WHY THEY WON Gruse pointed to a close cultural match, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing We Are Different. Melissa Gruse on Crystalbrook Collection · the move · via B&T, 26 May 2025 · paraphrased
WHY THEY WON Lenartic credited We Are Different with a record of commercial results, a collaborative way of working and sharp strategic thinking. Danny Lenartic on Chinese Automaker JAC Motors · the move · via B&T, 8 Apr 2024 · paraphrased
WHY THEY WON Tassopoulos pointed to the quality of its people, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing We Are Different. Dimitra Tassopoulos on Brown Forman · the move · via Campaign Brief, 23 Nov 2022 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Brown Forman. Stuart Terry on Brown Forman · the move · via Campaign Brief, 23 Nov 2022 · paraphrased
WHY THEY WON Riddell credited We Are Different with a record of commercial results, the strength of its creative ideas and strong chemistry with the client team. Cristy Riddell on Kimberly-Clark Australia · the move · via Campaign Brief, 28 June 2022 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Kimberly-Clark Australia, and talked up the brand's standing. Stuart Terry on Kimberly-Clark Australia · the move · via Campaign Brief, 28 June 2022 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Big Red Group. Stuart Terry on Big Red Group · the move · via Campaign Brief, 7 Dec 2021 · paraphrased
WHY THEY WON Gudge pointed to the quality of its people as the reasons for choosing We Are Different. Matt Gudge on Big Red Group · the move · via B&T, 6 Dec 2021 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 21 Sept 2026 | Woodford Reserve SEEN IN CREDITS | PR | The Host Tux | Campaign Brief |
| 13 May 2026 | HelloFresh Australia SEEN IN CREDITS | PR | K-Pop Dinner Hunters | B&T |
| 10 Oct 2024 | hipages SEEN IN CREDITS | PR | Tradies Get The Leadies | B&T |
| 1 Oct 2020 | GME SEEN IN CREDITS | PR | Where The Bloody Hell Are You? | B&T |
| 9 Sept 2021 | CARS24 SEEN IN CREDITS | PR | Campaign Brief | |
| 7 Dec 2022 | RedBalloon SEEN IN CREDITS | PR | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 14 Oct 2026 | Pirelli Australia | social | Won | ||
| 14 Oct 2026 | Pirelli | media | Won | ||
| 26 May 2025 | Crystalbrook Collection | PR | Won | ||
| 8 Apr 2024 | Chinese Automaker JAC Motors | social | Won | ||
| 23 Nov 2022 | Brown Forman | PR | Won | ||
| 22 Nov 2022 | Brown-Forman | PR | Won | ||
| 10 Oct 2022 | hipages | PR | Won | ||
| 28 June 2022 | Kimberly-Clark Australia | PR | Won | ||
| 6 Dec 2021 | Big Red Group | PR | Won | ||
| 4 June 2020 | Bulldog Skincare | PR | Won |