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Moves › Crystalbrook Collection › PR 2025

Crystalbrook Collection appoints We Are Different for PR

Crystalbrook Collection appoints We Are Different for PR. Reported on 26 May 2025 (confirmed), sources: Campaign Brief.

Brand: Crystalbrook Collection · Discipline: PR · Type: appointment · Confidence: confirmed

Marketing lead at the time: Melissa Gruse

Est. billingsn/a
Announced26 May 2025
Decided26 May 2025

The field

AgencyRoleStage
We Are DifferentWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Gruse pointed to a close cultural match, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing We Are Different.
cultural fitstrategic thinkingcreativity
Melissa Gruse on Crystalbrook Collection · the move · via B&T, 26 May 2025 · paraphrased