whiteGREY
whiteGREY. AccountMoves records 2 account wins, 0 losses and 0 retentions, and 1 current client including Ubank, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership:
Career W-L2-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 104 |
| 2020 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 92 |
| Career | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Ubank | creative | 5 Dec 2021 | 4.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Cusumano pointed to its data and technology capability, the quality of its people and a clear grasp of the customer and category as the reasons for choosing WPP’s whiteGREY. John Cusumano on Ubank · the move · via B&T, 5 Dec 2021 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 5 Dec 2021 | Ubank | creative | Won | ||
| 17 Nov 2020 | Red Rooster | social | Won |