Ubank appoints whiteGREY for creative
Ubank appoints whiteGREY for creative. Reported on 5 Dec 2021 (confirmed), sources: B&T, Mumbrella, Campaign Brief.
Brand: Ubank · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced5 Dec 2021
Decided5 Dec 2021
The field
| Agency | Role | Stage |
|---|---|---|
| whiteGREY | Winner | Appointed |
Sources Links only
- B&T, 5 Dec 20210
- Mumbrella, 5 Dec 20210
- Campaign Brief, 6 Dec 20210
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On the record Paraphrased, with tags
WHY THEY WON Cusumano credited whiteGREY with its data and technology capability, the quality of its people and a clear grasp of the customer and category. John Cusumano on Ubank · the move · via Campaign Brief, 6 Dec 2021 · paraphrased
WHY THEY WON Cusumano pointed to its data and technology capability, the quality of its people and a clear grasp of the customer and category as the reasons for choosing WPP’s whiteGREY. John Cusumano on Ubank · the move · via B&T, 5 Dec 2021 · paraphrased