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Brands › 4 Pines

4 Pines

As at 16 Oct 2026, AccountMoves records 1 current agency for 4 Pines: 72andSunny (creative, since 11 Oct 2022). Agency changes reported since 2016: 0. Last reported move: 11 Oct 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: 72andSunny (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 11 Oct 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
72andSunny 72andSunnyConfirmed appointment
creative, 11 Oct 2022 to now · 4 yr
Sources: Campaign Brief
72andSunnyConfirmed · 4 yr
media
No agency on record
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent11 Oct 2022Now4.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for 4 Pines since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Oct 202211 Oct 2022appointmentcreative72andSunnyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Tom WallageHead of Marketing11 Oct 20226 Nov 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Wallage pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing 72andSunny. Tom Wallage · the move · via Campaign Brief, 11 Oct 2022 · paraphrased