72andSunny
72andSunny is a creative agency. AccountMoves records 22 account wins, 1 loss and 0 retentions, and 20 current clients including 4 Pines, 4 Pines Brewing Company, AFL, Audi Australia, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Chris Kay (CEO APAC), Ross Berthinussen (President ANZ), Tobias Fouracre (Director), Hollie Loxley (Managing Director) · 5 people recorded in total
Career W-L22-1
Retained0
Net $m+0.0
Clients20
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 | 2 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 16 |
| 2023 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 16 |
| 2022 | 5 | 1 | 0 | 0.0 | 0.0 | 0.0 | 3 |
| 2021 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 8 |
| 2020 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 7 |
| 2019 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 14 |
| 2018 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 27 |
| Career | 22 | 1 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| 4 Pines | creative | 11 Oct 2022 | 4.0 | |
| 4 Pines Brewing Company | creative | 13 Oct 2022 | 4.0 | |
| AFL | creative | 29 Jan 2025 | 1.7 | |
| Audi Australia | creative | 5 Nov 2019 | 6.9 | |
| Aussie Tech Unicorn | creative | 6 Feb 2025 | 1.7 | |
| BCF | creative | 12 Sept 2023 | 3.1 | |
| Big W | creative | 9 Apr 2025 | 1.5 | |
| Cadillac | creative | 23 Feb 2025 | 1.6 | |
| Edith Cowan University | unspecified | 30 Nov 2022 | 3.9 | |
| FitSense | creative | 4 Sept 2019 | 7.1 | |
| Freedom Foods | creative | 10 Feb 2021 | 5.7 | |
| Hydralyte | creative | 1 Aug 2022 | 4.2 | |
| Jeweller Paspaley Retail | creative | 19 Mar 2018 | 8.6 | |
| MLC | creative | 18 Jan 2024 | 2.7 | |
| MyDeal | creative | 7 Sept 2021 | 5.1 | |
| Princess Cruises | creative | 13 May 2025 | 1.4 | |
| Rockwear | unspecified | 10 Jan 2023 | 3.8 | |
| Stake | creative | 6 May 2024 | 2.4 | |
| Taco Bell | creative | 10 Feb 2022 | 4.7 | |
| amaysim | creative | 18 Aug 2020 | 6.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.8 per quote (league)
WHY THEY WON Ferguson credited 72andSunny with the quality of its people and a clear grasp of the customer and category. Nick Ferguson on Princess Cruises · the move · via Mediaweek, 13 May 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was delighted to take on Princess Cruises, and talked up the brand's standing. Ross Berthinussen on Princess Cruises · the move · via Mediaweek, 13 May 2025 · paraphrased
WHY THEY WON Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. Vanessa Rowed on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Big W, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased
WHY THEY WON Romeo credited 72andSunny with a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match. Amanda Romeo on AFL · the move · via B&T, 29 Jan 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on AFL, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen on AFL · the move · via B&T, 29 Jan 2025 · paraphrased
WHY THEY WON Wilmot said 72andSunny stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people. Bryan Wilmot on Stake · the move · via Campaign Brief, 6 May 2024 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Stake. Ross Berthinussen on Stake · the move · via Campaign Brief, 6 May 2024 · paraphrased
WHY THEY WON Boyden credited 72andSunny with the quality of its people, sharp strategic thinking and the strength of its creative ideas. Nick Boyden on BCF · the move · via Campaign Brief, 12 Sept 2023 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on BCF, and talked up the brand's standing. Ross Berthinussen on BCF · the move · via Campaign Brief, 12 Sept 2023 · paraphrased
WHY THEY WON Wallage pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing 72andSunny. Tom Wallage on 4 Pines · the move · via Campaign Brief, 11 Oct 2022 · paraphrased
WHY THEY WON Isaac pointed to a collaborative way of working as the reasons for choosing 72andSunny. Joan Isaac on Hydralyte · the move · via Campaign Brief, 1 Aug 2022 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was excited to take on Hydralyte. Ross Berthinussen on Hydralyte · the move · via Campaign Brief, 1 Aug 2022 · paraphrased
WHY THEY WON Simmons credited 72andSunny with a record of commercial results, a clear grasp of the customer and category and a collaborative way of working. Ben Simmons on Taco Bell · the move · via LBB, 11 Feb 2022 · paraphrased
WHY THEY WON Gracie credited 72andSunny with the strength of its creative ideas, the quality of its people and a record of commercial results. Ryan Gracie on MyDeal · the move · via Campaign Brief, 7 Sept 2021 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on MyDeal. Ross Berthinussen on MyDeal · the move · via Campaign Brief, 7 Sept 2021 · paraphrased
WHY THEY WON Costi said 72andSunny stood out for the quality of its people. Serge Costi on Freedom Foods · the move · via Campaign Brief, 10 Feb 2021 · paraphrased
AGENCY SAYS Kay said 72andSunny was pleased to take on Freedom Foods. Chris Kay on Freedom Foods · the move · via Campaign Brief, 10 Feb 2021 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 12 Jan 2026 | realestate.com.au SEEN IN CREDITS | creative | B&T | |
| 4 June 2026 | Indeed SEEN IN CREDITS | creative | Jobs Need People | B&T |
| 26 Nov 2024 | Stake SEEN IN CREDITS | creative | Onwards | B&T |
| 20 Aug 2019 | Lion SEEN IN CREDITS | creative | Beer with Altitude | Campaign Brief |
| 6 Nov 2019 | Google Australia SEEN IN CREDITS | creative | Campaign Brief | |
| 27 Apr 2022 | ilume SEEN IN CREDITS | creative | Campaign Brief | |
| 1 May 2023 | Edith Cowan University SEEN IN CREDITS | creative | Creative Thinkers Made Here | Campaign Brief |
| 11 Aug 2023 | Activision SEEN IN CREDITS | creative | Campaign Brief | |
| 5 Dec 2023 | BCF SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 13 May 2025 | Princess Cruises | creative | Won | ||
| 9 Apr 2025 | Big W | creative | Won | M+C Saatchi | |
| 23 Feb 2025 | Cadillac | creative | Won | ||
| 6 Feb 2025 | Aussie Tech Unicorn | creative | Won | ||
| 29 Jan 2025 | AFL | creative | Won | ||
| 6 May 2024 | Stake | creative | Won | ||
| 18 Jan 2024 | MLC | creative | Won | ||
| 12 Sept 2023 | BCF | creative | Won | ||
| 10 Jan 2023 | Rockwear | Won | |||
| 30 Nov 2022 | Edith Cowan University | Won | |||
| 13 Oct 2022 | 4 Pines Brewing Company | creative | Won | ||
| 11 Oct 2022 | 4 Pines | creative | Won | ||
| 9 Aug 2022 | Kraft Heinz | creative | Lost | TBWA\Sydney | |
| 1 Aug 2022 | Hydralyte | creative | Won | ||
| 10 Feb 2022 | Taco Bell | creative | Won | ||
| 7 Sept 2021 | MyDeal | creative | Won | ||
| 10 Feb 2021 | Freedom Foods | creative | Won | ||
| 18 Aug 2020 | amaysim | creative | Won | ||
| 5 June 2020 | Lion | creative | Won | ||
| 26 May 2020 | Kraft Heinz | creative | Won | ||
| 5 Nov 2019 | Audi Australia | creative | Won | ||
| 4 Sept 2019 | FitSense | creative | Won | ||
| 19 Mar 2018 | Jeweller Paspaley Retail | creative | Won |