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Brands › ABN Group

ABN Group

As at 16 Oct 2026, AccountMoves records 1 current agency for ABN Group: Howatson+Company (creative, since 24 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 24 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Astrid Kelaher (GM Marketing, since 24 Nov 2025) · Total appointments: 1

Roster: Howatson+Company (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 24 Nov 2025 · Marketing lead since: 24 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Howatson+Company Howatson+CompanyConfirmed appointment
creative, 24 Nov 2025 to now · 11 mth
Sources: Campaign Brief · B&T
Howatson+CompanyConfirmed · 11 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHowatson+CompanyCurrent24 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for ABN Group since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
24 Nov 202524 Nov 2025appointmentcreativeHowatson+Companyconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Astrid KelaherGM Marketing24 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Kelaher credited Howatson+Company with a close cultural match, sharp strategic thinking and a clear grasp of the customer and category. Astrid Kelaher · the move · via Campaign Brief, 24 Nov 2025 · paraphrased