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Brands › AGL

AGL

As at 16 Oct 2026, AccountMoves records 1 current agency for AGL: UM (media, since 2 July 2026). Agency changes reported since 2016: 0. Last reported move: 2 July 2026. Based on reported moves only, with sources.

Marketing lead: David Bland (CMO, since 2 July 2026) · Total appointments: 1

Roster: UM (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 2 July 2026 · Marketing lead since: 2 July 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
SBS CulturalConnect SBS CulturalConnectSeen in credits only
creative, credited 10 Oct 2024 · 1 campaign
Latest: campaign via Mediaweek
Vacant on record
media
Identity Communications Identity CommunicationsSeen in credits only
media, credited 10 Oct 2024 · 1 campaign
Latest: campaign via MediaweekUM UMConfirmed appointment
media, 2 July 2026 to now · 3 mth
Sources: Campaign Brief
UMConfirmed · 3 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaUMCurrent2 July 2026Now0.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for AGL since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on AGL campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Identity Communications Seen in creditsmedia10 Oct 202410 Oct 20241campaign via Mediaweek
SBS CulturalConnect Seen in creditscreative10 Oct 202410 Oct 20241campaign via Mediaweek

Also credited People named once in AGL campaign credits

Alison Wild (Chief Marketing Officer, AGL, Campaign Brief) · Jamima White (Head of Marketing, AGL, Campaign Brief) · Joanne Lowman (Marketing Acquisitions Manager, AGL, Campaign Brief) · Kristy White (Marketing Switchers Manager, AGL, Campaign Brief) · CHE Proximity (Creative, AGL, Campaign Brief) · Amy Weston (Creative Director, AGL, Campaign Brief) · Chris Andrews (Creative Director, AGL, Campaign Brief) · Lucy Aston (Senior Creative, AGL, Campaign Brief) · Aïcha Wijland (Art Director, AGL, Campaign Brief) · Bree Daniel (Client Services Director, AGL, Campaign Brief) · François-Xavier Hafner (Senior Account Director, AGL, Campaign Brief) · Elizabeth Sisson (Account Director, AGL, Campaign Brief) · Vince Squibb (Director, Academy Films, Campaign Brief) · Jeremy Rouse (DOP, Academy Films, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 July 20262 July 2026retentionmediaUMUMconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Alison WildChief Marketing Officer5 Aug 20195 Aug 2019
Jamima WhiteHead of Marketing5 Aug 201914 Feb 2022
Joanne LowmanMarketing Acquisitions Manager5 Aug 20195 Aug 2019
Kristy WhiteMarketing Switchers Manager5 Aug 20195 Aug 2019
David BlandCMO2 July 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Bland credited UM with a collaborative way of working, a close cultural match and a record of commercial results.
partnershipcultural fiteffectivenessexcited
David Bland · the move · via Campaign Brief, 2 July 2026 · paraphrased