ANZ
As at 16 Oct 2026, AccountMoves records 2 current agencies for ANZ: Leo (creative, since 22 Oct 2024), PHD (media, since 2 Oct 2026). Agency changes reported since 2016: 0. Last reported move: 2 Oct 2026. Based on reported moves only, with sources.
Marketing lead: Sian Chadwick (Chief Marketing Officer, since 14 Apr 2024) · Total appointments: 2
Last review on record: 2 Oct 2026 · Marketing lead since: 14 Apr 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 22 June 2018 · 1 campaign
Latest: campaign via MediaweekTBWA Group NZ TBWA Group NZSeen in credits only
creative, credited 1 Nov 2019 · 1 campaign
Latest: campaign via Campaign BriefWhybin\TBWA Group Whybin\TBWA GroupSeen in credits only
creative, credited 2 Dec 2019 · 1 campaign
Latest: GAYTMs via Campaign BriefSpecial Group Australia Special Group AustraliaSeen in credits only
creative, credited 4 Apr 2022 to 11 May 2022 · 3 campaigns
Latest: Financial Wellbeings via Campaign BriefSpecial Group Special GroupSeen in credits only
creative, credited 13 Apr 2022 · 1 campaign
Latest: campaign via MumbrellaKeep Left Keep LeftSeen in credits only
creative, credited 11 Apr 2023 · 1 campaign
Latest: Upskill Your Financial Wellbeing via LBBSpecial Australia Special AustraliaSeen in credits only
creative, credited 14 Apr 2024 · 1 campaign
Latest: campaign via Campaign BriefTBWA New Zealand TBWA New ZealandSeen in credits only
creative, credited 4 Aug 2024 · 1 campaign
Latest: campaign via LBBLeo LeoConfirmed appointment
creative, 22 Oct 2024 to now · 2 yr
Sources: Campaign BriefSpecial SpecialSeen in credits only
creative, credited 20 Mar 2025 to 2 Apr 2025 · 5 campaigns
Latest: campaign via Campaign Brief
media, credited 14 Apr 2024 · 1 campaign
Latest: campaign via Campaign BriefPHD PHDConfirmed appointment
media, 2 Oct 2026 to now · 0 mth
Sources: Mumbrella · Campaign Brief · B&T
PR, credited 2 Dec 2019 · 1 campaign
Latest: GAYTMs via Campaign BriefThrive PR Thrive PRSeen in credits only
PR, credited 4 Apr 2022 to 2 Apr 2025 · 6 campaigns
Latest: Financial Wellbeings via Campaign Brief
design, credited 1 Nov 2019 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | LeoCurrent | 22 Oct 2024 | Now | 2.0 | 0 |
| media | PHDCurrent | 2 Oct 2026 | Now | 0.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for ANZ since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on ANZ campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Seen in credits | creative | 20 Mar 2025 | 2 Apr 2025 | 5 | campaign via Campaign Brief |
| PHD Australia Seen in credits | media | 14 Apr 2024 | 2 Apr 2025 | 6 | campaign via Campaign Brief |
| Thrive PR Seen in credits | PR | 4 Apr 2022 | 2 Apr 2025 | 6 | Financial Wellbeings via Campaign Brief |
| Eardrum Seen in credits | audio | 2 Apr 2025 | 2 Apr 2025 | 2 | campaign via B&T |
| Revolver Seen in credits | production | 14 Apr 2024 | 20 Mar 2025 | 4 | campaign via Campaign Brief |
| TBWA New Zealand Seen in credits | creative | 4 Aug 2024 | 4 Aug 2024 | 1 | campaign via LBB |
| PHD Seen in credits | media | 22 June 2018 | 4 Aug 2024 | 7 | campaign via Mediaweek |
| Sixtyfour Seen in credits | production | 4 Aug 2024 | 4 Aug 2024 | 1 | campaign via LBB |
| Stacy Oularis Seen in credits | media | 14 Apr 2024 | 14 Apr 2024 | 1 | campaign via Campaign Brief |
| Special Australia Seen in credits | creative | 14 Apr 2024 | 14 Apr 2024 | 1 | campaign via Campaign Brief |
| Louis & Co Seen in credits | production | 14 Apr 2024 | 14 Apr 2024 | 1 | campaign via Campaign Brief |
| Keep Left Seen in credits | creative | 11 Apr 2023 | 11 Apr 2023 | 1 | Upskill Your Financial Wellbeing via LBB |
| PHD Media Seen in credits | media | 11 Apr 2023 | 11 Apr 2023 | 1 | Upskill Your Financial Wellbeing via LBB |
| Special Group Australia Seen in credits | creative | 4 Apr 2022 | 11 May 2022 | 3 | Financial Wellbeings via Campaign Brief |
| FINCH Company Seen in credits | production | 11 May 2022 | 11 May 2022 | 1 | Simpler Home Loans via Campaign Brief |
| The Editors Seen in credits | post-production | 4 Apr 2022 | 11 May 2022 | 3 | Financial Wellbeings via Campaign Brief |
| Flint Seen in credits | production | 4 Apr 2022 | 11 May 2022 | 3 | Financial Wellbeings via Campaign Brief |
| Special Group Seen in credits | creative | 13 Apr 2022 | 13 Apr 2022 | 1 | campaign via Mumbrella |
| FINCH Seen in credits | production | 4 Apr 2022 | 4 Apr 2022 | 2 | Financial Wellbeings via Campaign Brief |
| Whybin\TBWA Group Seen in credits | creative | 2 Dec 2019 | 2 Dec 2019 | 1 | GAYTMs via Campaign Brief |
| Will O’Rourke: Seen in credits | production | 2 Dec 2019 | 2 Dec 2019 | 1 | GAYTMs via Campaign Brief |
| Eleven PR Seen in credits | PR | 2 Dec 2019 | 2 Dec 2019 | 1 | GAYTMs via Campaign Brief |
| TBWA Group NZ Seen in credits | creative | 1 Nov 2019 | 1 Nov 2019 | 1 | campaign via Campaign Brief |
| Plaza Films & TBWA Seen in credits | post-production | 1 Nov 2019 | 1 Nov 2019 | 1 | campaign via Campaign Brief |
| Liquid Studios Seen in credits | design | 1 Nov 2019 | 1 Nov 2019 | 1 | campaign via Campaign Brief |
| Me & You Seen in credits | audio | 1 Nov 2019 | 1 Nov 2019 | 1 | campaign via Campaign Brief |
| TBWA Seen in credits | creative | 22 June 2018 | 22 June 2018 | 1 | campaign via Mediaweek |
Also credited People named once in ANZ campaign credits
Dave Clark Design (Social and Content Creative Agencies, Thrive PR, Campaign Brief) · Patrick Barbaro (Head of Marketing, Brand & Advertising, ANZ, Campaign Brief) · Luana Hughes (Head of Marketing, ANZ Plus & Deposits, ANZ, Campaign Brief) · Alex Djambov (Head of Marketing, Credit Cards & Personal Loans, ANZ, Campaign Brief) · ANZ Plus (Go-To-Market Lead, ANZ, Campaign Brief) · Tuulia Lampi (Brand Strategy Lead, ANZ, Campaign Brief) · Sally Humphris (Production Lead, ANZ, Campaign Brief) · Daniel Bese (Brand Strategy Manager, ANZ, Campaign Brief) · Krista Pech (Digital Campaign Initiative Lead, Stacy Oularis, Campaign Brief) · Marcia Gomes (Marketing Journey Expert, Stacy Oularis, Campaign Brief) · Julian Schreiber (Partners/CCO, Special Australia, Campaign Brief) · Tom Martin (Partners/CCO, Special Australia, Campaign Brief) · Nathan Rogers (Head of Strategy, Melbourne, Special Australia, Campaign Brief) · Laura Wiseman (Strategic Planner, Special Australia, Campaign Brief) · Justin Butler (Creative Directors, Special Australia, Campaign Brief) · Leti Bozzolini (Creative Directors, Special Australia, Campaign Brief) · Laurent Marcus (Creative Technologist, Special Australia, Campaign Brief) · Felicity Touzeau (Team Lead & Director of Operations, Campaign Brief) · Ollie May (Team Lead & Director of Business Management, Campaign Brief) · Meg De Laurier (Business Director, Campaign Brief) · Ella Papilion (Business Manager, Campaign Brief) · Lea Degove (Business Manager, Campaign Brief) · Sophie Simmons (Head of Production, Melbourne/Producer, Campaign Brief) · Glen Mcleod (Senior Producer, Campaign Brief) · Nick Lilley (Head of Stills Production, Campaign Brief) · James Simmons (Director, Digital, Campaign Brief) · Gigi Song (Digital Producer, Campaign Brief) · Dan Jones (Design Director, Campaign Brief) · Jen Bailey (Designer, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-owner, Revolver, Campaign Brief) · Pip Smart (Executive Producer/Producer, Revolver, Campaign Brief) · Simon Duggan (DOP, Revolver, Campaign Brief) · Elise Butt (Editor, ARC EDIT, Campaign Brief) · Winnie O’Neil (Executive Producer, ARC EDIT, Campaign Brief) · Carly Anne Kenneally (Editor’s Assistant, ARC EDIT, Campaign Brief) · Celeste Fairlie (VFX Producer, Campaign Brief) · Michael Gie (Executive Producer, Rumble Studios, Campaign Brief) · Jeremy Richmond (Composer, Rumble Studios, Campaign Brief) · Tone Aston (Sound Designer, Rumble Studios, Campaign Brief) · Irene Kakopieros (Sound Producer, Rumble Studios, Campaign Brief) · Mat Baker (Photographer, Louis & Co, Campaign Brief) · Louis Molines (Executive Producer, Louis & Co, Campaign Brief) · Luke Della Santa (Producer, Louis & Co, Campaign Brief) · Jordan Smith (Group Business Director, PHD Australia, Campaign Brief) · Rawanne Auda (Group Planning Director, PHD Australia, Campaign Brief) · Kaitlin Despott (Investment Director, PHD Australia, Campaign Brief) · Emir Omanovic (Investment Manager, PHD Australia, Campaign Brief) · Callum Henderson (Digital Director, PHD Australia, Campaign Brief) · Sam Cook (Digital Manager, PHD Australia, Campaign Brief) · Millie Coad (Digital Executive, PHD Australia, Campaign Brief) · Rahil Shah (Activation Account Director, PHD Australia, Campaign Brief) · James Hanley (Head of Resolution Melbourne, PHD Australia, Campaign Brief) · Christen Fernandes (Experience Manager, PHD Australia, Campaign Brief) · Snezna Kerekovic (Executive Director, ThrivePR, Campaign Brief) · Nathan McGregor (Group Account Director, ThrivePR, Campaign Brief) · Madeleine Rawson (Account Manager, ThrivePR, Campaign Brief) · Max Meaden (Account Executive, ThrivePR, Campaign Brief) · Bethany Fuller (Digital Content Producer, ThrivePR, Campaign Brief) · Ben Skelsey (Head of Marketing, Brand & Advertising, ANZ, B&T) · Matt Rose (Client service director/Client Lead, B&T) · Ed Taylor (Business director, B&T) · Bella Di Stefano (Business manager, B&T) · Afrim Memed (Senior producer, B&T) · Matt Devine (Director, Revolver, B&T) · Max Horn (Producer, B&T) · Octavia Spartels (Production Designer, B&T) · Luke Crethar (Editor, B&T) · Elly Catchlove (Senior Account Director, PHD Australia, B&T) · Morgan Dunn (Investment Manager, PHD Australia, B&T) · Jove Marston (Account Executive, PHD Australia, B&T) · Damian Royce (Creative Director, Whybin\TBWA Group, Campaign Brief) · Frieda Handoko (Digital Designer, Campaign Brief) · Margot Ger (Executive Producer, Campaign Brief) · Mish Fabok (Digital Producer, Lauren Pell, Campaign Brief) · Josh Mullens (Head of Projects, Will O’Rourke:, Campaign Brief) · Mel Reardon (Project Manager, Will O’Rourke:, Campaign Brief) · Mim Haysom (Regional Group Head, Will O’Rourke:, Campaign Brief) · Claire Tenzer (Group Account Director, Will O’Rourke:, Campaign Brief) · Alice McCormack (Account Manager, Will O’Rourke:, Campaign Brief) · Kimberlee Wells (Head of Digital, Will O’Rourke:, Campaign Brief) · Scott Woodhouse (Digital Planner, Will O’Rourke:, Campaign Brief) · Fiona Milliken (Account Director, Eleven PR, Campaign Brief) · Claire Verlander (Senior Account Executive, Eleven PR, Campaign Brief) · Sweta Mehra (CMO, ANZ, B&T) · Kjetil Undhjem (Head of Brand Strategy & Marketing, ANZ, B&T) · Cade Heyde (CEO & Partners, Special Group Australia, B&T) · Nils Eberhardt (Creative Directors, B&T) · Simon Gibson (Creative Directors, B&T) · Matt McCarron (Creative Directors, B&T) · Keir Vaughan (Designer, B&T) · Paige Prettyman (General Manager, B&T) · Sevda Cemo (Head of Production/ EP, B&T) · Alyce Guy (Senior Producer, B&T) · Fiona Dunn (Production Coordinator/Social Producer, B&T) · Corey Esse (Managing Director, FINCH, B&T) · Loren Bradley (Executive Producer, FINCH, B&T) · Alexandra Taussig (Producer, FINCH, B&T) · Jeremy Rouse (Director of Photography, FINCH, B&T) · Jack Hutchings (Offline Editor, The Editors, B&T) · Matt Fezz (Colourist, The Editors, B&T) · Stuart Cadzow (Online Editor, The Editors, B&T) · Richard Maxton (Director / Cinematographer, The Editors, B&T) · Lance Winnor Conrad (Composer, The Editors, B&T) · Andreas Smetana (Photographer, B&T) · Lizzy O’Connor (Business Director, PHD, B&T) · Brendan Dodd (Strategy Director, PHD, B&T) · Anastassia Choutova (Digital Manager, PHD, B&T) · Jason Cheung (Activations Manager, PHD, B&T) · Kim Stockdale (Investment Manager, PHD, B&T) · Leilani Abels (Managing Director, Thrive PR, B&T) · Kelly Stambanis (APAC General Manager, Thrive PR, B&T) · Dean Lisina (Campaign Lead, ANZ, Campaign Brief) · Gary Burch (Project Marketing Lead, ANZ, Campaign Brief) · Felicity Reddy (Marketing Journey Expert, ANZ, Campaign Brief) · Annie Vu (Marketing Journey Expert, ANZ, Campaign Brief) · Ivana Pappalardo (Marketing Chapter Lead, ANZ, Campaign Brief) · Jess Boehm (Marketing Journey Expert, ANZ, Campaign Brief) · Jack Gilbert (Strategist, Campaign Brief) · Maggie Webster (Designer, Campaign Brief) · Emma Salmon (Business Director, Campaign Brief) · Ben Deville (Business Manager, Campaign Brief) · Shiv Prabhavalkar (Digital Producer, Campaign Brief) · Cameron Milne (Sound Designer, Campaign Brief) · Emma Bullen (Brand Team Lead, ANZ, B&T) · Rossana Lambardi (Media and Partnerships Lead, ANZ, B&T) · Victoria Gretton (Content Lead, ANZ, B&T) · Alex Opinion (Campaign Lead, ANZ, B&T) · Johanna Murray (GM of Integration, Keep Left, B&T) · Gem Mejer (Group Account Director, Keep Left, B&T) · Mike Doman (Executive Strategy Director, Keep Left, B&T) · Larissa Thorne (Director of Digital & Content, Keep Left, B&T) · Harris Galloway (Strategist, Keep Left, B&T) · Blair Kimber (Executive Creative Director, Keep Left, B&T) · Heath Schmidt (Art Director, Keep Left, B&T) · Ruby Gill (Copywriter, Keep Left, B&T) · Ant Dinham (Director, B&T) · Samuel Galloway (Director of Photography, B&T) · Corinne Innes (Editor, B&T) · Zane Flynn (Motion Designers, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Oct 2026 | 2 Oct 2026 | retention | media | PHD | PHD | confirmed | via Mumbrellavia Campaign Briefvia B&T | ||
| 22 Oct 2024 | 22 Oct 2024 | appointment | creative | Leo | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sweta Mehra | CMO | 4 Apr 2022 | 11 May 2022 |
| Kjetil Undhjem | Head of Brand Strategy & Marketing | 4 Apr 2022 | 11 May 2022 |
| Luana Hughes | Head of Marketing, ANZ Plus & Deposits | 11 May 2022 | Now |
| Gary Burch | Project Marketing Lead | 11 May 2022 | 11 May 2022 |
| Felicity Reddy | Marketing Journey Expert | 11 May 2022 | 11 May 2022 |
| Annie Vu | Marketing Journey Expert | 11 May 2022 | 11 May 2022 |
| Ivana Pappalardo | Marketing Chapter Lead | 11 May 2022 | 11 May 2022 |
| Jess Boehm | Marketing Journey Expert | 11 May 2022 | 11 May 2022 |
| Emma Bullen | Brand Team Lead | 11 Apr 2023 | 11 Apr 2023 |
| Sian Chadwick | Chief Marketing Officer | 14 Apr 2024 | Now |
| Patrick Barbaro | Head of Marketing, Brand & Advertising | 14 Apr 2024 | Now |
| Alex Djambov | Head of Marketing, Credit Cards & Personal Loans | 14 Apr 2024 | Now |
| Tuulia Lampi | Brand Strategy Lead | 14 Apr 2024 | Now |
| Daniel Bese | Brand Strategy Manager | 14 Apr 2024 | Now |
| Ben Skelsey | Head of Marketing, Brand & Advertising | 20 Mar 2025 | Now |
