16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › ANZ

ANZ

As at 16 Oct 2026, AccountMoves records 2 current agencies for ANZ: Leo (creative, since 22 Oct 2024), PHD (media, since 2 Oct 2026). Agency changes reported since 2016: 0. Last reported move: 2 Oct 2026. Based on reported moves only, with sources.

Marketing lead: Sian Chadwick (Chief Marketing Officer, since 14 Apr 2024) · Total appointments: 2

Roster: Leo (creative), PHD (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 2 Oct 2026 · Marketing lead since: 14 Apr 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
TBWA TBWASeen in credits only
creative, credited 22 June 2018 · 1 campaign
Latest: campaign via Mediaweek
TBWA Group NZ TBWA Group NZSeen in credits only
creative, credited 1 Nov 2019 · 1 campaign
Latest: campaign via Campaign Brief
Whybin\TBWA Group Whybin\TBWA GroupSeen in credits only
creative, credited 2 Dec 2019 · 1 campaign
Latest: GAYTMs via Campaign Brief
Special Group Australia Special Group AustraliaSeen in credits only
creative, credited 4 Apr 2022 to 11 May 2022 · 3 campaigns
Latest: Financial Wellbeings via Campaign Brief
Special Group Special GroupSeen in credits only
creative, credited 13 Apr 2022 · 1 campaign
Latest: campaign via Mumbrella
Keep Left Keep LeftSeen in credits only
creative, credited 11 Apr 2023 · 1 campaign
Latest: Upskill Your Financial Wellbeing via LBB
Special Australia Special AustraliaSeen in credits only
creative, credited 14 Apr 2024 · 1 campaign
Latest: campaign via Campaign Brief
TBWA New Zealand TBWA New ZealandSeen in credits only
creative, credited 4 Aug 2024 · 1 campaign
Latest: campaign via LBB
Leo LeoConfirmed appointment
creative, 22 Oct 2024 to now · 2 yr
Sources: Campaign Brief
Special SpecialSeen in credits only
creative, credited 20 Mar 2025 to 2 Apr 2025 · 5 campaigns
Latest: campaign via Campaign Brief
LeoConfirmed · 2 yr
media
Stacy Oularis Stacy OularisSeen in credits only
media, credited 14 Apr 2024 · 1 campaign
Latest: campaign via Campaign Brief
PHD PHDConfirmed appointment
media, 2 Oct 2026 to now · 0 mth
Sources: Mumbrella · Campaign Brief · B&T
PHDConfirmed · 0 mth
PR
Eleven PR Eleven PRSeen in credits only
PR, credited 2 Dec 2019 · 1 campaign
Latest: GAYTMs via Campaign Brief
Thrive PR Thrive PRSeen in credits only
PR, credited 4 Apr 2022 to 2 Apr 2025 · 6 campaigns
Latest: Financial Wellbeings via Campaign Brief
Vacant on record
design
Liquid Studios Liquid StudiosSeen in credits only
design, credited 1 Nov 2019 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeLeoCurrent22 Oct 2024Now2.00
mediaPHDCurrent2 Oct 2026Now0.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for ANZ since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on ANZ campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Seen in creditscreative20 Mar 20252 Apr 20255campaign via Campaign Brief
PHD Australia Seen in creditsmedia14 Apr 20242 Apr 20256campaign via Campaign Brief
Thrive PR Seen in creditsPR4 Apr 20222 Apr 20256Financial Wellbeings via Campaign Brief
Eardrum Seen in creditsaudio2 Apr 20252 Apr 20252campaign via B&T
Revolver Seen in creditsproduction14 Apr 202420 Mar 20254campaign via Campaign Brief
TBWA New Zealand Seen in creditscreative4 Aug 20244 Aug 20241campaign via LBB
PHD Seen in creditsmedia22 June 20184 Aug 20247campaign via Mediaweek
Sixtyfour Seen in creditsproduction4 Aug 20244 Aug 20241campaign via LBB
Stacy Oularis Seen in creditsmedia14 Apr 202414 Apr 20241campaign via Campaign Brief
Special Australia Seen in creditscreative14 Apr 202414 Apr 20241campaign via Campaign Brief
Louis & Co Seen in creditsproduction14 Apr 202414 Apr 20241campaign via Campaign Brief
Keep Left Seen in creditscreative11 Apr 202311 Apr 20231Upskill Your Financial Wellbeing via LBB
PHD Media Seen in creditsmedia11 Apr 202311 Apr 20231Upskill Your Financial Wellbeing via LBB
Special Group Australia Seen in creditscreative4 Apr 202211 May 20223Financial Wellbeings via Campaign Brief
FINCH Company Seen in creditsproduction11 May 202211 May 20221Simpler Home Loans via Campaign Brief
The Editors Seen in creditspost-production4 Apr 202211 May 20223Financial Wellbeings via Campaign Brief
Flint Seen in creditsproduction4 Apr 202211 May 20223Financial Wellbeings via Campaign Brief
Special Group Seen in creditscreative13 Apr 202213 Apr 20221campaign via Mumbrella
FINCH Seen in creditsproduction4 Apr 20224 Apr 20222Financial Wellbeings via Campaign Brief
Whybin\TBWA Group Seen in creditscreative2 Dec 20192 Dec 20191GAYTMs via Campaign Brief
Will O’Rourke: Seen in creditsproduction2 Dec 20192 Dec 20191GAYTMs via Campaign Brief
Eleven PR Seen in creditsPR2 Dec 20192 Dec 20191GAYTMs via Campaign Brief
TBWA Group NZ Seen in creditscreative1 Nov 20191 Nov 20191campaign via Campaign Brief
Plaza Films & TBWA Seen in creditspost-production1 Nov 20191 Nov 20191campaign via Campaign Brief
Liquid Studios Seen in creditsdesign1 Nov 20191 Nov 20191campaign via Campaign Brief
Me & You Seen in creditsaudio1 Nov 20191 Nov 20191campaign via Campaign Brief
TBWA Seen in creditscreative22 June 201822 June 20181campaign via Mediaweek

Also credited People named once in ANZ campaign credits

Dave Clark Design (Social and Content Creative Agencies, Thrive PR, Campaign Brief) · Patrick Barbaro (Head of Marketing, Brand & Advertising, ANZ, Campaign Brief) · Luana Hughes (Head of Marketing, ANZ Plus & Deposits, ANZ, Campaign Brief) · Alex Djambov (Head of Marketing, Credit Cards & Personal Loans, ANZ, Campaign Brief) · ANZ Plus (Go-To-Market Lead, ANZ, Campaign Brief) · Tuulia Lampi (Brand Strategy Lead, ANZ, Campaign Brief) · Sally Humphris (Production Lead, ANZ, Campaign Brief) · Daniel Bese (Brand Strategy Manager, ANZ, Campaign Brief) · Krista Pech (Digital Campaign Initiative Lead, Stacy Oularis, Campaign Brief) · Marcia Gomes (Marketing Journey Expert, Stacy Oularis, Campaign Brief) · Julian Schreiber (Partners/CCO, Special Australia, Campaign Brief) · Tom Martin (Partners/CCO, Special Australia, Campaign Brief) · Nathan Rogers (Head of Strategy, Melbourne, Special Australia, Campaign Brief) · Laura Wiseman (Strategic Planner, Special Australia, Campaign Brief) · Justin Butler (Creative Directors, Special Australia, Campaign Brief) · Leti Bozzolini (Creative Directors, Special Australia, Campaign Brief) · Laurent Marcus (Creative Technologist, Special Australia, Campaign Brief) · Felicity Touzeau (Team Lead & Director of Operations, Campaign Brief) · Ollie May (Team Lead & Director of Business Management, Campaign Brief) · Meg De Laurier (Business Director, Campaign Brief) · Ella Papilion (Business Manager, Campaign Brief) · Lea Degove (Business Manager, Campaign Brief) · Sophie Simmons (Head of Production, Melbourne/Producer, Campaign Brief) · Glen Mcleod (Senior Producer, Campaign Brief) · Nick Lilley (Head of Stills Production, Campaign Brief) · James Simmons (Director, Digital, Campaign Brief) · Gigi Song (Digital Producer, Campaign Brief) · Dan Jones (Design Director, Campaign Brief) · Jen Bailey (Designer, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-owner, Revolver, Campaign Brief) · Pip Smart (Executive Producer/Producer, Revolver, Campaign Brief) · Simon Duggan (DOP, Revolver, Campaign Brief) · Elise Butt (Editor, ARC EDIT, Campaign Brief) · Winnie O’Neil (Executive Producer, ARC EDIT, Campaign Brief) · Carly Anne Kenneally (Editor’s Assistant, ARC EDIT, Campaign Brief) · Celeste Fairlie (VFX Producer, Campaign Brief) · Michael Gie (Executive Producer, Rumble Studios, Campaign Brief) · Jeremy Richmond (Composer, Rumble Studios, Campaign Brief) · Tone Aston (Sound Designer, Rumble Studios, Campaign Brief) · Irene Kakopieros (Sound Producer, Rumble Studios, Campaign Brief) · Mat Baker (Photographer, Louis & Co, Campaign Brief) · Louis Molines (Executive Producer, Louis & Co, Campaign Brief) · Luke Della Santa (Producer, Louis & Co, Campaign Brief) · Jordan Smith (Group Business Director, PHD Australia, Campaign Brief) · Rawanne Auda (Group Planning Director, PHD Australia, Campaign Brief) · Kaitlin Despott (Investment Director, PHD Australia, Campaign Brief) · Emir Omanovic (Investment Manager, PHD Australia, Campaign Brief) · Callum Henderson (Digital Director, PHD Australia, Campaign Brief) · Sam Cook (Digital Manager, PHD Australia, Campaign Brief) · Millie Coad (Digital Executive, PHD Australia, Campaign Brief) · Rahil Shah (Activation Account Director, PHD Australia, Campaign Brief) · James Hanley (Head of Resolution Melbourne, PHD Australia, Campaign Brief) · Christen Fernandes (Experience Manager, PHD Australia, Campaign Brief) · Snezna Kerekovic (Executive Director, ThrivePR, Campaign Brief) · Nathan McGregor (Group Account Director, ThrivePR, Campaign Brief) · Madeleine Rawson (Account Manager, ThrivePR, Campaign Brief) · Max Meaden (Account Executive, ThrivePR, Campaign Brief) · Bethany Fuller (Digital Content Producer, ThrivePR, Campaign Brief) · Ben Skelsey (Head of Marketing, Brand & Advertising, ANZ, B&T) · Matt Rose (Client service director/Client Lead, B&T) · Ed Taylor (Business director, B&T) · Bella Di Stefano (Business manager, B&T) · Afrim Memed (Senior producer, B&T) · Matt Devine (Director, Revolver, B&T) · Max Horn (Producer, B&T) · Octavia Spartels (Production Designer, B&T) · Luke Crethar (Editor, B&T) · Elly Catchlove (Senior Account Director, PHD Australia, B&T) · Morgan Dunn (Investment Manager, PHD Australia, B&T) · Jove Marston (Account Executive, PHD Australia, B&T) · Damian Royce (Creative Director, Whybin\TBWA Group, Campaign Brief) · Frieda Handoko (Digital Designer, Campaign Brief) · Margot Ger (Executive Producer, Campaign Brief) · Mish Fabok (Digital Producer, Lauren Pell, Campaign Brief) · Josh Mullens (Head of Projects, Will O’Rourke:, Campaign Brief) · Mel Reardon (Project Manager, Will O’Rourke:, Campaign Brief) · Mim Haysom (Regional Group Head, Will O’Rourke:, Campaign Brief) · Claire Tenzer (Group Account Director, Will O’Rourke:, Campaign Brief) · Alice McCormack (Account Manager, Will O’Rourke:, Campaign Brief) · Kimberlee Wells (Head of Digital, Will O’Rourke:, Campaign Brief) · Scott Woodhouse (Digital Planner, Will O’Rourke:, Campaign Brief) · Fiona Milliken (Account Director, Eleven PR, Campaign Brief) · Claire Verlander (Senior Account Executive, Eleven PR, Campaign Brief) · Sweta Mehra (CMO, ANZ, B&T) · Kjetil Undhjem (Head of Brand Strategy & Marketing, ANZ, B&T) · Cade Heyde (CEO & Partners, Special Group Australia, B&T) · Nils Eberhardt (Creative Directors, B&T) · Simon Gibson (Creative Directors, B&T) · Matt McCarron (Creative Directors, B&T) · Keir Vaughan (Designer, B&T) · Paige Prettyman (General Manager, B&T) · Sevda Cemo (Head of Production/ EP, B&T) · Alyce Guy (Senior Producer, B&T) · Fiona Dunn (Production Coordinator/Social Producer, B&T) · Corey Esse (Managing Director, FINCH, B&T) · Loren Bradley (Executive Producer, FINCH, B&T) · Alexandra Taussig (Producer, FINCH, B&T) · Jeremy Rouse (Director of Photography, FINCH, B&T) · Jack Hutchings (Offline Editor, The Editors, B&T) · Matt Fezz (Colourist, The Editors, B&T) · Stuart Cadzow (Online Editor, The Editors, B&T) · Richard Maxton (Director / Cinematographer, The Editors, B&T) · Lance Winnor Conrad (Composer, The Editors, B&T) · Andreas Smetana (Photographer, B&T) · Lizzy O’Connor (Business Director, PHD, B&T) · Brendan Dodd (Strategy Director, PHD, B&T) · Anastassia Choutova (Digital Manager, PHD, B&T) · Jason Cheung (Activations Manager, PHD, B&T) · Kim Stockdale (Investment Manager, PHD, B&T) · Leilani Abels (Managing Director, Thrive PR, B&T) · Kelly Stambanis (APAC General Manager, Thrive PR, B&T) · Dean Lisina (Campaign Lead, ANZ, Campaign Brief) · Gary Burch (Project Marketing Lead, ANZ, Campaign Brief) · Felicity Reddy (Marketing Journey Expert, ANZ, Campaign Brief) · Annie Vu (Marketing Journey Expert, ANZ, Campaign Brief) · Ivana Pappalardo (Marketing Chapter Lead, ANZ, Campaign Brief) · Jess Boehm (Marketing Journey Expert, ANZ, Campaign Brief) · Jack Gilbert (Strategist, Campaign Brief) · Maggie Webster (Designer, Campaign Brief) · Emma Salmon (Business Director, Campaign Brief) · Ben Deville (Business Manager, Campaign Brief) · Shiv Prabhavalkar (Digital Producer, Campaign Brief) · Cameron Milne (Sound Designer, Campaign Brief) · Emma Bullen (Brand Team Lead, ANZ, B&T) · Rossana Lambardi (Media and Partnerships Lead, ANZ, B&T) · Victoria Gretton (Content Lead, ANZ, B&T) · Alex Opinion (Campaign Lead, ANZ, B&T) · Johanna Murray (GM of Integration, Keep Left, B&T) · Gem Mejer (Group Account Director, Keep Left, B&T) · Mike Doman (Executive Strategy Director, Keep Left, B&T) · Larissa Thorne (Director of Digital & Content, Keep Left, B&T) · Harris Galloway (Strategist, Keep Left, B&T) · Blair Kimber (Executive Creative Director, Keep Left, B&T) · Heath Schmidt (Art Director, Keep Left, B&T) · Ruby Gill (Copywriter, Keep Left, B&T) · Ant Dinham (Director, B&T) · Samuel Galloway (Director of Photography, B&T) · Corinne Innes (Editor, B&T) · Zane Flynn (Motion Designers, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Oct 20262 Oct 2026retentionmediaPHDPHDconfirmedvia Mumbrellavia Campaign Briefvia B&T
22 Oct 202422 Oct 2024appointmentcreativeLeoconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Sweta MehraCMO4 Apr 202211 May 2022
Kjetil UndhjemHead of Brand Strategy & Marketing4 Apr 202211 May 2022
Luana HughesHead of Marketing, ANZ Plus & Deposits11 May 2022Now
Gary BurchProject Marketing Lead11 May 202211 May 2022
Felicity ReddyMarketing Journey Expert11 May 202211 May 2022
Annie VuMarketing Journey Expert11 May 202211 May 2022
Ivana PappalardoMarketing Chapter Lead11 May 202211 May 2022
Jess BoehmMarketing Journey Expert11 May 202211 May 2022
Emma BullenBrand Team Lead11 Apr 202311 Apr 2023
Sian ChadwickChief Marketing Officer14 Apr 2024Now
Patrick BarbaroHead of Marketing, Brand & Advertising14 Apr 2024Now
Alex DjambovHead of Marketing, Credit Cards & Personal Loans14 Apr 2024Now
Tuulia LampiBrand Strategy Lead14 Apr 2024Now
Daniel BeseBrand Strategy Manager14 Apr 2024Now
Ben SkelseyHead of Marketing, Brand & Advertising20 Mar 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Chadwick said PHD stood out for a record of commercial results, its data and technology capability and sharp strategic thinking. Sian Chadwick · the move · via B&T, 2 Oct 2026 · paraphrased
WHY THEY WON Chadwick said Leo stood out for a collaborative way of working, a clear grasp of the customer and category and sharp strategic thinking. Sian Chadwick · the move · via Campaign Brief, 22 Oct 2024 · paraphrased
AGENCY SAYS Pickens said Leo was excited to take on ANZ, and flagged big plans for the next phase. Clare Pickens · the move · via Campaign Brief, 22 Oct 2024 · paraphrased