Special Group
Special Group is a creative agency. AccountMoves records 4 account wins, 0 losses and 0 retentions, and 4 current clients including Bonds, KFC Australia, Uber, Virgin Australia, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Tom Martin (Executive Creative Directors), Julian Schreiber (Executive Creative Directors), Nils Eberhardt (Creative Directors), Jack Nunn (Creative Directors), Lindsey Evans (CEO), Cade Heyde (Managing Director), Celia Garforth (Planning Director), Tori Lopez (Team Lead) · 16 people recorded in total
Career W-L4-0
Retained0
Net $m+0.0
Clients4
2026 rank149
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 149 |
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 84 |
| 2020 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 74 |
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 58 |
| Career | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Bonds | creative | 24 Aug 2020 | 6.1 | |
| KFC Australia | unspecified | 25 Feb 2026 | 0.6 | |
| Uber | creative | 4 May 2017 | 9.5 | |
| Virgin Australia | creative | 9 Nov 2021 | 4.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Small said Special Group stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people. Emily Small on Bonds · the move · via Campaign Brief, 24 Aug 2020 · paraphrased
AGENCY SAYS Evans said Special Group was proud to take on Bonds, and flagged big plans for the next phase. Lindsey Evans on Bonds · the move · via Campaign Brief, 24 Aug 2020 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 26 Nov 2024 | Metcash SEEN IN CREDITS | creative | You Can | Mediaweek |
| 27 Sept 2018 | Uber SEEN IN CREDITS | creative | B&T | |
| 18 May 2022 | Uber Eats SEEN IN CREDITS | creative | Mumbrella | |
| 10 Feb 2021 | Bonds SEEN IN CREDITS | creative | Mumbrella | |
| 22 Oct 2021 | Kathmandu SEEN IN CREDITS | creative | LBB | |
| 13 Apr 2022 | ANZ SEEN IN CREDITS | creative | Mumbrella |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 25 Feb 2026 | KFC Australia | Won | |||
| 9 Nov 2021 | Virgin Australia | creative | Won | ||
| 24 Aug 2020 | Bonds | creative | Won | Leo | |
| 4 May 2017 | Uber | creative | Won |