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Agencies › Special

Special

Special is a creative agency. AccountMoves records 8 account wins, 1 loss and 0 retentions, and 8 current clients including Coopers, Cricket Australia, IGA, Jack Link's, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Lindsey Evans (CEO/Partners), Tom Martin (Partners/CCO), Julian Schreiber (Partners/CCO), Cade Heyde (CEO/Partners), Ryan Fitzgerald (Executive Creative Director), James Sexton (Creative Director), Dave Hartmann (Strategy Partner), Richard Sweetman (Client Services Director), Simon Gibson (Creative Directors), Nils Eberhardt (Creative Directors), Michelle Braslin (Team Lead), Maddie Armstrong (Business Director) · 70 people recorded in total

Career W-L8-1
Retained0
Net $m+0.0
Clients8
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20252000.00.00.055
20244100.00.00.05
20231000.00.00.094
20211000.00.00.083
Career8100.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Cooperscreative7 June 20233.4
Cricket Australiacreative13 May 20242.4
IGAcreative16 June 20242.3
Jack Link'screative29 Jan 20251.7
Part Of Origin Energycreative19 Aug 20242.2
The Lottery Corporationcreative14 Nov 20241.9
Virgincreative9 Nov 20214.9
Warner Bros. Discoverycreative5 Feb 20251.7

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 2.6 per quote (league)

WHY THEY WON Mackie pointed to the strength of its creative ideas as the reasons for choosing Special.
creativityboldcan't wait
Sasha Mackie on Warner Bros. Discovery · the move · via B&T, 5 Feb 2025 · paraphrased
AGENCY SAYS Evans said Special was pleased to take on Warner Bros. Discovery, and flagged big plans for the next phase.
ambitious
Lindsey Evans on Warner Bros. Discovery · the move · via B&T, 5 Feb 2025 · paraphrased
WHY THEY WON Johnston said Special stood out for a collaborative way of working.
partnershipexcited
Fiona Johnston on IGA · the move · via Campaign Brief, 16 June 2024 · paraphrased
AGENCY SAYS Evans said Special was proud to take on IGA, and flagged big plans for the next phase.
next chapterproud
Lindsey Evans on IGA · the move · via Campaign Brief, 16 June 2024 · paraphrased
WHY THEY WON Basile said Special stood out for the strength of its creative ideas.
creativitycan't waitexcited
Teresa Basile on Cricket Australia · the move · via Campaign Brief, 13 May 2024 · paraphrased
AGENCY SAYS Stambanis said Special was excited to take on Cricket Australia, and flagged big plans for the next phase.
ambitiousexcitednext chapter
Bec Stambanis on Cricket Australia · the move · via Campaign Brief, 13 May 2024 · paraphrased
WHY THEY WON Dowd said Special stood out for the quality of its people and the strength of its creative ideas.
peoplecreativityamazing
Kate Dowd on Coopers · the move · via Campaign Brief, 8 June 2023 · paraphrased
AGENCY SAYS Fitzgerald said Special was excited to take on Coopers, and talked up the brand's standing and flagged big plans for the next phase.
ambitiouscan't waitexcitediconic brandnext chapter
Ryan Fitzgerald on Coopers · the move · via Campaign Brief, 8 June 2023 · paraphrased
AGENCY SAYS Evans said Special was excited to take on Virgin.
excitedjourney
Lindsey Evans on Virgin · the move · via B&T, 9 Nov 2021 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
9 Oct 2026Movember SEEN IN CREDITScreativeMake A GrowmitmentB&T
29 Sept 2026KFC Australia SEEN IN CREDITScreativeMore Tender Than EverMediaweek
1 Apr 2026Honda Australia SEEN IN CREDITScreativeCampaign Brief
25 Feb 2026Contact SEEN IN CREDITScreativeCampaign Brief
2 Feb 2026Coopers SEEN IN CREDITScreativeB&T
11 Jan 2026Cricket Australia SEEN IN CREDITScreativeUnmissable First OverB&T
1 Dec 2025Greyhounds As Pets SEEN IN CREDITScreativeSantaB&T
31 July 2025Trade Me SEEN IN CREDITScreativeCampaign Brief
2 Apr 2025ANZ SEEN IN CREDITScreativeB&T
27 May 2024Kiwibank SEEN IN CREDITScreativeWhereCampaign Brief
15 Apr 2024Contact Energy SEEN IN CREDITScreativeB&T
19 Feb 2024Smith’s Chips SEEN IN CREDITScreativeSpud SurveillanceCampaign Brief
5 Feb 2024PepsiCo SEEN IN CREDITScreativeTastes OKMediaweek
4 July 2026HONDA SEEN IN CREDITScreativeMediaweek
30 Apr 2025Uber Eats SEEN IN CREDITScreativeCampaign Brief
29 Jan 2026Metcash SEEN IN CREDITScreativeCanCampaign Brief
4 Apr 2025Bonds SEEN IN CREDITScreativeMediaweek
24 Feb 2025Red Rock Deli SEEN IN CREDITScreativeSpice-LineB&T
7 Feb 2025Smith’s SEEN IN CREDITScreativeMediaweek
22 June 2026KFC Australia SEEN IN CREDITScreativeMediaweek
12 Feb 2023Kayo SPORTS SEEN IN CREDITScreativeWhenever Sport Is EverythingCampaign Brief
10 Mar 2022Chatime SEEN IN CREDITScreativeSatisfy your strangeCampaign Brief
2 Aug 2023Uber SEEN IN CREDITScreativeCampaign Brief
24 Aug 2023eBay SEEN IN CREDITScreativeCampaign Brief
25 Aug 2023Uber SEEN IN CREDITScreativeCampaign Brief
19 Sept 2024Dylan Alcott Foundation SEEN IN CREDITScreativeCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
5 Feb 2025Warner Bros. DiscoverycreativeWon
29 Jan 2025Jack Link'screativeWon
14 Nov 2024The Lottery CorporationcreativeWonVML
19 Aug 2024Part Of Origin EnergycreativeWon
16 June 2024IGAcreativeWon
13 May 2024Cricket AustraliacreativeWon
11 Apr 2024KathmanducreativeLostMotion Sickness
7 June 2023CooperscreativeWon
9 Nov 2021VirgincreativeWon