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Brands › ASB

ASB

As at 16 Oct 2026, AccountMoves records no current agency appointments for ASB. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Helen Fitzsimons (Chief Marketing Officer, since 21 Apr 2023) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 21 Apr 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
WiTH Collective linked by Isobar WiTH Collective linked by IsobarSeen in credits only
creative, credited 8 Jan 2020 · 1 campaign
Latest: Sustainaball via Campaign Brief
The Monkeys Aotearoa The Monkeys AotearoaSeen in credits only
creative, credited 21 Apr 2023 to 12 Aug 2024 · 4 campaigns
Latest: campaign via Campaign Brief
Droga5 ANZ Droga5 ANZSeen in credits only
creative, credited 17 Nov 2025 to 13 July 2026 · 3 campaigns
Latest: campaign via B&T
Bastion Aotearoa Bastion AotearoaSeen in credits only
creative, credited 12 July 2026 to 13 July 2026 · 2 campaigns
Latest: Here for First Steps to World Bests via Campaign Brief
Quantum Jump Quantum JumpSeen in credits only
creative, credited 12 July 2026 to 13 July 2026 · 2 campaigns
Latest: Here for First Steps to World Bests via Campaign Brief
Quantum JumpSeen in credits · 3 mth
media
Carat CaratSeen in credits only
media, credited 8 Jan 2020 · 1 campaign
Latest: Sustainaball via Campaign Brief
Christienne Jauregui Christienne JaureguiSeen in credits only
media, credited 24 May 2023 · 1 campaign
Latest: Bagels via Campaign Brief
Initiative Aotearoa Initiative AotearoaSeen in credits only
media, credited 13 Mar 2024 to 13 July 2026 · 5 campaigns
Latest: campaign via Campaign Brief
Initiative AotearoaSeen in credits · 2 yr 7 mth
design
One Design One DesignSeen in credits only
design, credited 24 May 2023 · 1 campaign
Latest: Bagels via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for ASB since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on ASB campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 ANZ Seen in creditscreative17 Nov 202513 July 20263campaign via B&T
Vivian Heng Seen in creditsdesign13 Mar 202413 July 20263campaign via Campaign Brief
Bastion Aotearoa Seen in creditscreative12 July 202613 July 20262Here for First Steps to World Bests via Campaign Brief
Initiative Aotearoa Seen in creditsmedia13 Mar 202413 July 20265campaign via Campaign Brief
Quantum Jump Seen in creditscreative12 July 202613 July 20262Here for First Steps to World Bests via Campaign Brief
FINCH Seen in creditsproduction13 Mar 202413 July 20264campaign via Campaign Brief
TOYBOX Seen in creditsproduction17 Nov 202517 Nov 20251campaign via B&T
Franklin Road Music & Sound Seen in creditsaudio13 Mar 202417 Nov 20252campaign via Campaign Brief
The Monkeys Aotearoa Seen in creditscreative21 Apr 202312 Aug 20244campaign via Campaign Brief
Neville Stevenson Seen in creditsdesign12 Aug 202412 Aug 20241campaign via Campaign Brief
Jon Lithgow Seen in creditsdesign13 Mar 202413 Mar 20241campaign via Campaign Brief
Christienne Jauregui Seen in creditsmedia24 May 202324 May 20231Bagels via Campaign Brief
Kimberley Kastelan Seen in creditsPR24 May 202324 May 20231Bagels via Campaign Brief
Assembly Seen in creditsproduction24 May 202324 May 20231Bagels via Campaign Brief
One Design Seen in creditsdesign24 May 202324 May 20231Bagels via Campaign Brief
Sweetshop Seen in creditsproduction21 Apr 202321 Apr 20231campaign via Campaign Brief
Jasmine Taggart Seen in creditsmedia8 Jan 20208 Jan 20201Sustainaball via Campaign Brief
WiTH Collective linked by Isobar Seen in creditscreative8 Jan 20208 Jan 20201Sustainaball via Campaign Brief
Carat Seen in creditsmedia8 Jan 20208 Jan 20201Sustainaball via Campaign Brief

Also credited People named once in ASB campaign credits

Helen Fitzsimons (Chief Marketing Officer, ASB, Campaign Brief) · Stephanie Fahey (Head of Brand Experience, ASB, Campaign Brief) · Mark Graham (Executive Manager Commercial Partnerships, ASB, Campaign Brief) · Kimberly Burgess (Senior Brand Manager, ASB, Campaign Brief) · Conor Beggs (Portfolio Manager, ASB, Campaign Brief) · Ollie Crawford (Portfolio Manager, ASB, Campaign Brief) · Damon Stapleton (Chief Creative Officer, Droga5 ANZ, Campaign Brief) · Barbara Humphries (Chief Creative Officer, Droga5 ANZ, Campaign Brief) · Steve Kane (Principal Director, Droga5 ANZ, Campaign Brief) · James Allan (Head of Business Management, Droga5 ANZ, Campaign Brief) · Briar Dye-Hutchinson (Senior Business Director, Droga5 ANZ, Campaign Brief) · James Conner (Executive Creative Director, Droga5 ANZ, Campaign Brief) · Christie Cooper (Executive Creative Director, Droga5 ANZ, Campaign Brief) · Erin Clarke (Senior Art Director, Droga5 ANZ, Campaign Brief) · Kat Menary (Senior Copywriter, Droga5 ANZ, Campaign Brief) · Callum Crabb (Integrated Producer, Droga5 ANZ, Campaign Brief) · Alex Roberts (Director, FINCH, Campaign Brief) · Rebekah Kelly (Executive Producer, FINCH, Campaign Brief) · Duncan Bernard (Producer, FINCH, Campaign Brief) · Scott Drinkwater (Marketing Lead Home Lending and Insurance, ASB, Campaign Brief) · Alex Smith (Marketing Manager Home Lending, ASB, Campaign Brief) · Madeline Biddulph-Wall (Campaign Manager Home Lending, ASB, Campaign Brief) · Reece Waters (Assistant Marketing Manager Home Lending, ASB, Campaign Brief) · Ben Verboeket (Marketing Manager Insurance, ASB, Campaign Brief) · Dita Sekhar (Direct Marketing Manager Home Lending, ASB, Campaign Brief) · Bianca Osborne (Brand Experience Lead, ASB, Campaign Brief) · Jasmine Taggart (Senior Social Media Manager, ASB, Campaign Brief) · Hanna Grant (Art Director, The Monkeys Aotearoa, Campaign Brief) · Maisie D’Cruz (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Rosie Grayson (Head of Integrated Production, The Monkeys Aotearoa, Campaign Brief) · Ruth Coulson (Group Business Director, The Monkeys Aotearoa, Campaign Brief) · Brona Kilkelly (Senior Strategist, The Monkeys Aotearoa, Campaign Brief) · Lucinda Fortescue-Hansen (Design Lead, The Monkeys Aotearoa, Campaign Brief) · Vivian Heng (Midweight Designer, The Monkeys Aotearoa, Campaign Brief) · Bex Kelly (Executive Producer, FINCH, Campaign Brief) · Nikki Walker (Producer, FINCH, Campaign Brief) · Julian Currin (Editor, Neville Stevenson, Campaign Brief) · Matic Prusnik (Colourist, Franklin Rd, Campaign Brief) · Mat Baker (Photographer, Franklin Rd, Campaign Brief) · Terri Collier (Managing Director, Initiative Aotearoa, Campaign Brief) · Shona Foster (Group Business Director, Initiative Aotearoa, Campaign Brief) · Christina So (Group Digital Director, Initiative Aotearoa, Campaign Brief) · Finn Jelicich (Account Director, Initiative Aotearoa, Campaign Brief) · Ketan Narsinh (Associate Investment and Partnerships Director, Initiative Aotearoa, Campaign Brief) · Rachel Aikin (Head of Brand Experience, ASB, Campaign Brief) · Morgan Lee (Chapter Lead Personal Marketing, ASB, Campaign Brief) · Rosi Carter (Brand Manager, ASB, Campaign Brief) · Divya Patel (Direct Campaign Manager, ASB, Campaign Brief) · Craig McLeod (Senior Strategist, The Monkeys Aotearoa, Campaign Brief) · Callum Crab (Integrated Producer, The Monkeys Aotearoa, Campaign Brief) · Jackson Edgecombe (Business Manager, The Monkeys Aotearoa, Campaign Brief) · Liz Richards (Senior Art Director, The Monkeys Aotearoa, Campaign Brief) · Nick Dellabarca (Senior Copywriter, The Monkeys Aotearoa, Campaign Brief) · Susannah O’hUadhaigh (Art Director, The Monkeys Aotearoa, Campaign Brief) · Arron Sharma (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Amy Cole (Senior Designer, The Monkeys Aotearoa, Campaign Brief) · Corey Esse (Executive Producers, FINCH, Campaign Brief) · Pete Ritchie (Colourist, Franklin Road Music & Sound, Campaign Brief) · Reagen Butler (Photographer, Franklin Road Music & Sound, Campaign Brief) · Collective Force (Stills Producer, Franklin Road Music & Sound, Campaign Brief) · Jess Hill (Brand Manager, ASB, B&T) · Emily Cotton (Marketing Manager, ASB, B&T) · Nanette Miles (Executive Producer, TOYBOX, B&T) · Andrew Newland (Director, TOYBOX, B&T) · Chris Thomas (Head of Strategy, Initiative Aotearoa, B&T) · Ashleigh Vreeburg (Communications Design Director, Initiative Aotearoa, B&T) · Riley Wratten-Young (Account Executive, Initiative Aotearoa, B&T) · Ivan Yeung (Digital Account Manager, Initiative Aotearoa, B&T) · Shane Evans (ASB General Manager Marketing, ASB, Campaign Brief) · Jonathan Rea (ASB Sponsorship Manager Brand, ASB, Campaign Brief) · Jack Delmonte (Creative Directors, WiTH Collective linked by Isobar, Campaign Brief) · Hadleigh Sinclair (Creative Directors, WiTH Collective linked by Isobar, Campaign Brief) · Vikki Cheng (Senior Creative Team, WiTH Collective linked by Isobar, Campaign Brief) · Jacqui Barry (Senior Creative Team, WiTH Collective linked by Isobar, Campaign Brief) · Tom Pearce (Producer, WiTH Collective linked by Isobar, Campaign Brief) · Claire Beatson (Head of Strategy, WiTH Collective linked by Isobar, Campaign Brief) · Jolene D’Souza (Senior Strategist, WiTH Collective linked by Isobar, Campaign Brief) · Kate Syms (Senior Account Manager, WiTH Collective linked by Isobar, Campaign Brief) · Tasmin Bradley (Business Manager, Jono Sorensen, Campaign Brief) · Andy Morton (Director, Triple Double, Campaign Brief) · Peter Clews (Producer, Triple Double, Campaign Brief) · Ashleigh Smith (Everyday Money Marketing Lead, ASB, Campaign Brief) · Sarah Davies (Campaign Manager, ASB, Campaign Brief) · Bridie O’Malley (Associate Marketing Manager, ASB, Campaign Brief) · Harrison Stone (Senior Business Manager, The Monkeys Aotearoa, Campaign Brief) · Max Barden (Director, Sweetshop, Campaign Brief) · Ben Dailey (Executive Producer, Sweetshop, Campaign Brief) · Kate Roydhouse (Executive Producer, Sweetshop, Campaign Brief) · Annelise Yarrell (Producer, Sweetshop, Campaign Brief) · Crighton Bone (DOP, Sweetshop, Campaign Brief) · Fraser Clements (Photographer, Liquid Studios, Campaign Brief) · Match Photographers (Photographer, Liquid Studios, Campaign Brief) · Hannah McHugh (Marketing Manager, Community Partnerships, ASB, Campaign Brief) · Hannah Searle (Senior External Communications Manager, ASB, Campaign Brief) · Samantha Wootten (Associate Marketing Manager, Christienne Jauregui, Campaign Brief) · Shae Ronald (Chief Executive Officer, Christienne Jauregui, Campaign Brief) · Joanna Madsen (Clinical and Services Manager, Christienne Jauregui, Campaign Brief) · David Baker (Fundraising, Marketing and Communications Manager, Christienne Jauregui, Campaign Brief) · Tom Sykes (Head of Strategy, The Monkeys Aotearoa, Campaign Brief) · Olive Broughton (Senior Business Manager, The Monkeys Aotearoa, Campaign Brief) · Jack Close (Art Director, The Monkeys Aotearoa, Campaign Brief) · Zak Hawkins (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Matt von Trott (Director, Assembly, Campaign Brief) · Josh Fourt-Wells (Lead Art Direction and Animation, Assembly, Campaign Brief) · Will Bardebes (Motion Designer, Frankie Principe, Campaign Brief) · Jane Oak (Executive Producer, Frankie Principe, Campaign Brief) · Darryl Ward (DOP, Frankie Principe, Campaign Brief) · Frances Carter (Photographer and retouching, Frankie Principe, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Shane EvansASB General Manager Marketing8 Jan 20208 Jan 2020
Jonathan ReaASB Sponsorship Manager Brand8 Jan 20202 Dec 2025
Helen FitzsimonsChief Marketing Officer21 Apr 2023Now
Bianca OsborneBrand Experience Lead21 Apr 2023Now
Ashleigh SmithEveryday Money Marketing Lead21 Apr 202321 Apr 2023
Bridie O’MalleyAssociate Marketing Manager21 Apr 202321 Apr 2023
Hannah McHughMarketing Manager, Community Partnerships24 May 202324 May 2023
Rachel AikinHead of Brand Experience13 Mar 2024Now
Morgan LeeChapter Lead Personal Marketing13 Mar 2024Now
Rosi CarterBrand Manager13 Mar 2024Now
Stephanie FaheyHead of Brand Experience12 Aug 2024Now
Scott DrinkwaterMarketing Lead Home Lending and Insurance12 Aug 2024Now
Alex SmithMarketing Manager Home Lending12 Aug 202420 Nov 2025
Reece WatersAssistant Marketing Manager Home Lending12 Aug 2024Now
Ben VerboeketMarketing Manager Insurance12 Aug 2024Now
Dita SekharDirect Marketing Manager Home Lending12 Aug 2024Now
Jess HillBrand Manager17 Nov 2025Now
Emily CottonMarketing Manager17 Nov 2025Now
Kimberly BurgessSenior Brand Manager12 July 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.