ASB
As at 16 Oct 2026, AccountMoves records no current agency appointments for ASB. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Helen Fitzsimons (Chief Marketing Officer, since 21 Apr 2023) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 21 Apr 2023 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 8 Jan 2020 · 1 campaign
Latest: Sustainaball via Campaign BriefThe Monkeys Aotearoa The Monkeys AotearoaSeen in credits only
creative, credited 21 Apr 2023 to 12 Aug 2024 · 4 campaigns
Latest: campaign via Campaign BriefDroga5 ANZ Droga5 ANZSeen in credits only
creative, credited 17 Nov 2025 to 13 July 2026 · 3 campaigns
Latest: campaign via B&TBastion Aotearoa Bastion AotearoaSeen in credits only
creative, credited 12 July 2026 to 13 July 2026 · 2 campaigns
Latest: Here for First Steps to World Bests via Campaign BriefQuantum Jump Quantum JumpSeen in credits only
creative, credited 12 July 2026 to 13 July 2026 · 2 campaigns
Latest: Here for First Steps to World Bests via Campaign Brief
media, credited 8 Jan 2020 · 1 campaign
Latest: Sustainaball via Campaign BriefChristienne Jauregui Christienne JaureguiSeen in credits only
media, credited 24 May 2023 · 1 campaign
Latest: Bagels via Campaign BriefInitiative Aotearoa Initiative AotearoaSeen in credits only
media, credited 13 Mar 2024 to 13 July 2026 · 5 campaigns
Latest: campaign via Campaign Brief
design, credited 24 May 2023 · 1 campaign
Latest: Bagels via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for ASB since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on ASB campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Droga5 ANZ Seen in credits | creative | 17 Nov 2025 | 13 July 2026 | 3 | campaign via B&T |
| Vivian Heng Seen in credits | design | 13 Mar 2024 | 13 July 2026 | 3 | campaign via Campaign Brief |
| Bastion Aotearoa Seen in credits | creative | 12 July 2026 | 13 July 2026 | 2 | Here for First Steps to World Bests via Campaign Brief |
| Initiative Aotearoa Seen in credits | media | 13 Mar 2024 | 13 July 2026 | 5 | campaign via Campaign Brief |
| Quantum Jump Seen in credits | creative | 12 July 2026 | 13 July 2026 | 2 | Here for First Steps to World Bests via Campaign Brief |
| FINCH Seen in credits | production | 13 Mar 2024 | 13 July 2026 | 4 | campaign via Campaign Brief |
| TOYBOX Seen in credits | production | 17 Nov 2025 | 17 Nov 2025 | 1 | campaign via B&T |
| Franklin Road Music & Sound Seen in credits | audio | 13 Mar 2024 | 17 Nov 2025 | 2 | campaign via Campaign Brief |
| The Monkeys Aotearoa Seen in credits | creative | 21 Apr 2023 | 12 Aug 2024 | 4 | campaign via Campaign Brief |
| Neville Stevenson Seen in credits | design | 12 Aug 2024 | 12 Aug 2024 | 1 | campaign via Campaign Brief |
| Jon Lithgow Seen in credits | design | 13 Mar 2024 | 13 Mar 2024 | 1 | campaign via Campaign Brief |
| Christienne Jauregui Seen in credits | media | 24 May 2023 | 24 May 2023 | 1 | Bagels via Campaign Brief |
| Kimberley Kastelan Seen in credits | PR | 24 May 2023 | 24 May 2023 | 1 | Bagels via Campaign Brief |
| Assembly Seen in credits | production | 24 May 2023 | 24 May 2023 | 1 | Bagels via Campaign Brief |
| One Design Seen in credits | design | 24 May 2023 | 24 May 2023 | 1 | Bagels via Campaign Brief |
| Sweetshop Seen in credits | production | 21 Apr 2023 | 21 Apr 2023 | 1 | campaign via Campaign Brief |
| Jasmine Taggart Seen in credits | media | 8 Jan 2020 | 8 Jan 2020 | 1 | Sustainaball via Campaign Brief |
| WiTH Collective linked by Isobar Seen in credits | creative | 8 Jan 2020 | 8 Jan 2020 | 1 | Sustainaball via Campaign Brief |
| Carat Seen in credits | media | 8 Jan 2020 | 8 Jan 2020 | 1 | Sustainaball via Campaign Brief |
Also credited People named once in ASB campaign credits
Helen Fitzsimons (Chief Marketing Officer, ASB, Campaign Brief) · Stephanie Fahey (Head of Brand Experience, ASB, Campaign Brief) · Mark Graham (Executive Manager Commercial Partnerships, ASB, Campaign Brief) · Kimberly Burgess (Senior Brand Manager, ASB, Campaign Brief) · Conor Beggs (Portfolio Manager, ASB, Campaign Brief) · Ollie Crawford (Portfolio Manager, ASB, Campaign Brief) · Damon Stapleton (Chief Creative Officer, Droga5 ANZ, Campaign Brief) · Barbara Humphries (Chief Creative Officer, Droga5 ANZ, Campaign Brief) · Steve Kane (Principal Director, Droga5 ANZ, Campaign Brief) · James Allan (Head of Business Management, Droga5 ANZ, Campaign Brief) · Briar Dye-Hutchinson (Senior Business Director, Droga5 ANZ, Campaign Brief) · James Conner (Executive Creative Director, Droga5 ANZ, Campaign Brief) · Christie Cooper (Executive Creative Director, Droga5 ANZ, Campaign Brief) · Erin Clarke (Senior Art Director, Droga5 ANZ, Campaign Brief) · Kat Menary (Senior Copywriter, Droga5 ANZ, Campaign Brief) · Callum Crabb (Integrated Producer, Droga5 ANZ, Campaign Brief) · Alex Roberts (Director, FINCH, Campaign Brief) · Rebekah Kelly (Executive Producer, FINCH, Campaign Brief) · Duncan Bernard (Producer, FINCH, Campaign Brief) · Scott Drinkwater (Marketing Lead Home Lending and Insurance, ASB, Campaign Brief) · Alex Smith (Marketing Manager Home Lending, ASB, Campaign Brief) · Madeline Biddulph-Wall (Campaign Manager Home Lending, ASB, Campaign Brief) · Reece Waters (Assistant Marketing Manager Home Lending, ASB, Campaign Brief) · Ben Verboeket (Marketing Manager Insurance, ASB, Campaign Brief) · Dita Sekhar (Direct Marketing Manager Home Lending, ASB, Campaign Brief) · Bianca Osborne (Brand Experience Lead, ASB, Campaign Brief) · Jasmine Taggart (Senior Social Media Manager, ASB, Campaign Brief) · Hanna Grant (Art Director, The Monkeys Aotearoa, Campaign Brief) · Maisie D’Cruz (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Rosie Grayson (Head of Integrated Production, The Monkeys Aotearoa, Campaign Brief) · Ruth Coulson (Group Business Director, The Monkeys Aotearoa, Campaign Brief) · Brona Kilkelly (Senior Strategist, The Monkeys Aotearoa, Campaign Brief) · Lucinda Fortescue-Hansen (Design Lead, The Monkeys Aotearoa, Campaign Brief) · Vivian Heng (Midweight Designer, The Monkeys Aotearoa, Campaign Brief) · Bex Kelly (Executive Producer, FINCH, Campaign Brief) · Nikki Walker (Producer, FINCH, Campaign Brief) · Julian Currin (Editor, Neville Stevenson, Campaign Brief) · Matic Prusnik (Colourist, Franklin Rd, Campaign Brief) · Mat Baker (Photographer, Franklin Rd, Campaign Brief) · Terri Collier (Managing Director, Initiative Aotearoa, Campaign Brief) · Shona Foster (Group Business Director, Initiative Aotearoa, Campaign Brief) · Christina So (Group Digital Director, Initiative Aotearoa, Campaign Brief) · Finn Jelicich (Account Director, Initiative Aotearoa, Campaign Brief) · Ketan Narsinh (Associate Investment and Partnerships Director, Initiative Aotearoa, Campaign Brief) · Rachel Aikin (Head of Brand Experience, ASB, Campaign Brief) · Morgan Lee (Chapter Lead Personal Marketing, ASB, Campaign Brief) · Rosi Carter (Brand Manager, ASB, Campaign Brief) · Divya Patel (Direct Campaign Manager, ASB, Campaign Brief) · Craig McLeod (Senior Strategist, The Monkeys Aotearoa, Campaign Brief) · Callum Crab (Integrated Producer, The Monkeys Aotearoa, Campaign Brief) · Jackson Edgecombe (Business Manager, The Monkeys Aotearoa, Campaign Brief) · Liz Richards (Senior Art Director, The Monkeys Aotearoa, Campaign Brief) · Nick Dellabarca (Senior Copywriter, The Monkeys Aotearoa, Campaign Brief) · Susannah O’hUadhaigh (Art Director, The Monkeys Aotearoa, Campaign Brief) · Arron Sharma (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Amy Cole (Senior Designer, The Monkeys Aotearoa, Campaign Brief) · Corey Esse (Executive Producers, FINCH, Campaign Brief) · Pete Ritchie (Colourist, Franklin Road Music & Sound, Campaign Brief) · Reagen Butler (Photographer, Franklin Road Music & Sound, Campaign Brief) · Collective Force (Stills Producer, Franklin Road Music & Sound, Campaign Brief) · Jess Hill (Brand Manager, ASB, B&T) · Emily Cotton (Marketing Manager, ASB, B&T) · Nanette Miles (Executive Producer, TOYBOX, B&T) · Andrew Newland (Director, TOYBOX, B&T) · Chris Thomas (Head of Strategy, Initiative Aotearoa, B&T) · Ashleigh Vreeburg (Communications Design Director, Initiative Aotearoa, B&T) · Riley Wratten-Young (Account Executive, Initiative Aotearoa, B&T) · Ivan Yeung (Digital Account Manager, Initiative Aotearoa, B&T) · Shane Evans (ASB General Manager Marketing, ASB, Campaign Brief) · Jonathan Rea (ASB Sponsorship Manager Brand, ASB, Campaign Brief) · Jack Delmonte (Creative Directors, WiTH Collective linked by Isobar, Campaign Brief) · Hadleigh Sinclair (Creative Directors, WiTH Collective linked by Isobar, Campaign Brief) · Vikki Cheng (Senior Creative Team, WiTH Collective linked by Isobar, Campaign Brief) · Jacqui Barry (Senior Creative Team, WiTH Collective linked by Isobar, Campaign Brief) · Tom Pearce (Producer, WiTH Collective linked by Isobar, Campaign Brief) · Claire Beatson (Head of Strategy, WiTH Collective linked by Isobar, Campaign Brief) · Jolene D’Souza (Senior Strategist, WiTH Collective linked by Isobar, Campaign Brief) · Kate Syms (Senior Account Manager, WiTH Collective linked by Isobar, Campaign Brief) · Tasmin Bradley (Business Manager, Jono Sorensen, Campaign Brief) · Andy Morton (Director, Triple Double, Campaign Brief) · Peter Clews (Producer, Triple Double, Campaign Brief) · Ashleigh Smith (Everyday Money Marketing Lead, ASB, Campaign Brief) · Sarah Davies (Campaign Manager, ASB, Campaign Brief) · Bridie O’Malley (Associate Marketing Manager, ASB, Campaign Brief) · Harrison Stone (Senior Business Manager, The Monkeys Aotearoa, Campaign Brief) · Max Barden (Director, Sweetshop, Campaign Brief) · Ben Dailey (Executive Producer, Sweetshop, Campaign Brief) · Kate Roydhouse (Executive Producer, Sweetshop, Campaign Brief) · Annelise Yarrell (Producer, Sweetshop, Campaign Brief) · Crighton Bone (DOP, Sweetshop, Campaign Brief) · Fraser Clements (Photographer, Liquid Studios, Campaign Brief) · Match Photographers (Photographer, Liquid Studios, Campaign Brief) · Hannah McHugh (Marketing Manager, Community Partnerships, ASB, Campaign Brief) · Hannah Searle (Senior External Communications Manager, ASB, Campaign Brief) · Samantha Wootten (Associate Marketing Manager, Christienne Jauregui, Campaign Brief) · Shae Ronald (Chief Executive Officer, Christienne Jauregui, Campaign Brief) · Joanna Madsen (Clinical and Services Manager, Christienne Jauregui, Campaign Brief) · David Baker (Fundraising, Marketing and Communications Manager, Christienne Jauregui, Campaign Brief) · Tom Sykes (Head of Strategy, The Monkeys Aotearoa, Campaign Brief) · Olive Broughton (Senior Business Manager, The Monkeys Aotearoa, Campaign Brief) · Jack Close (Art Director, The Monkeys Aotearoa, Campaign Brief) · Zak Hawkins (Copywriter, The Monkeys Aotearoa, Campaign Brief) · Matt von Trott (Director, Assembly, Campaign Brief) · Josh Fourt-Wells (Lead Art Direction and Animation, Assembly, Campaign Brief) · Will Bardebes (Motion Designer, Frankie Principe, Campaign Brief) · Jane Oak (Executive Producer, Frankie Principe, Campaign Brief) · Darryl Ward (DOP, Frankie Principe, Campaign Brief) · Frances Carter (Photographer and retouching, Frankie Principe, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Shane Evans | ASB General Manager Marketing | 8 Jan 2020 | 8 Jan 2020 |
| Jonathan Rea | ASB Sponsorship Manager Brand | 8 Jan 2020 | 2 Dec 2025 |
| Helen Fitzsimons | Chief Marketing Officer | 21 Apr 2023 | Now |
| Bianca Osborne | Brand Experience Lead | 21 Apr 2023 | Now |
| Ashleigh Smith | Everyday Money Marketing Lead | 21 Apr 2023 | 21 Apr 2023 |
| Bridie O’Malley | Associate Marketing Manager | 21 Apr 2023 | 21 Apr 2023 |
| Hannah McHugh | Marketing Manager, Community Partnerships | 24 May 2023 | 24 May 2023 |
| Rachel Aikin | Head of Brand Experience | 13 Mar 2024 | Now |
| Morgan Lee | Chapter Lead Personal Marketing | 13 Mar 2024 | Now |
| Rosi Carter | Brand Manager | 13 Mar 2024 | Now |
| Stephanie Fahey | Head of Brand Experience | 12 Aug 2024 | Now |
| Scott Drinkwater | Marketing Lead Home Lending and Insurance | 12 Aug 2024 | Now |
| Alex Smith | Marketing Manager Home Lending | 12 Aug 2024 | 20 Nov 2025 |
| Reece Waters | Assistant Marketing Manager Home Lending | 12 Aug 2024 | Now |
| Ben Verboeket | Marketing Manager Insurance | 12 Aug 2024 | Now |
| Dita Sekhar | Direct Marketing Manager Home Lending | 12 Aug 2024 | Now |
| Jess Hill | Brand Manager | 17 Nov 2025 | Now |
| Emily Cotton | Marketing Manager | 17 Nov 2025 | Now |
| Kimberly Burgess | Senior Brand Manager | 12 July 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
