AutoTrader
As at 16 Oct 2026, AccountMoves records 1 current agency for AutoTrader: Saatchi & Saatchi Sydney (digital, since 1 Aug 2018). Agency changes reported since 2016: 0. Last reported move: 1 Aug 2018. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Saatchi & Saatchi Sydney (digital) Small roster
Last review on record: 1 Aug 2018 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 13 July 2021 · 2 campaigns
Latest: Feel like A Car person via Campaign Brief
media, credited 13 July 2021 · 2 campaigns
Latest: Feel like A Car person via Campaign BriefLassoo LassooSeen in credits only
media, credited 5 Sept 2024 · 1 campaign
Latest: Tell New Zealand about your car via Campaign Brief
digital, 1 Aug 2018 to now · 8 yr 2 mth
Sources: Mumbrella
design, credited 5 Sept 2024 · 1 campaign
Latest: Tell New Zealand about your car via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | Saatchi & Saatchi SydneyCurrent | 1 Aug 2018 | Now | 8.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for AutoTrader since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on AutoTrader campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Sweetshop Seen in credits | production | 5 Sept 2024 | 5 Sept 2024 | 1 | Tell New Zealand about your car via Campaign Brief |
| 4AM Seen in credits | design | 5 Sept 2024 | 5 Sept 2024 | 1 | Tell New Zealand about your car via Campaign Brief |
| Lassoo Seen in credits | media | 5 Sept 2024 | 5 Sept 2024 | 1 | Tell New Zealand about your car via Campaign Brief |
| Saatchi Seen in credits | creative | 13 July 2021 | 13 July 2021 | 2 | Feel like A Car person via Campaign Brief |
| The Editors Seen in credits | post-production | 13 July 2021 | 13 July 2021 | 2 | Feel like A Car person via Campaign Brief |
| Prodigious Seen in credits | production | 13 July 2021 | 13 July 2021 | 2 | Feel like A Car person via Campaign Brief |
| Squeak E. Clean Studios Seen in credits | audio | 13 July 2021 | 13 July 2021 | 2 | Feel like A Car person via Campaign Brief |
| Mediacom Seen in credits | media | 13 July 2021 | 13 July 2021 | 2 | Feel like A Car person via Campaign Brief |
Also credited People named once in AutoTrader campaign credits
Ross Logue (Managing Director, AutoTrader, Campaign Brief) · Richie East (Dealer Manager, AutoTrader, Campaign Brief) · Damien Shatford (Director, Sweetshop, Campaign Brief) · Ben Dailey (Managing Director/EP, Sweetshop, Campaign Brief) · Jimena Murray (Producer, Sweetshop, Campaign Brief) · Luke Haigh (Editor, Sweetshop, Campaign Brief) · Troy Goodall (Photography, Sweetshop, Campaign Brief) · Steve Thomson (Founder, ECD, 4AM, Campaign Brief) · Kurt Bradley (Managing Partner, ECD, 4AM, Campaign Brief) · David Thomason (Strategy &Creative, 4AM, Campaign Brief) · Guy Roberts (Creative Director, 4AM, Campaign Brief) · Helen Prangley (Client Services Director, 4AM, Campaign Brief) · James Nielsen (Design Director, 4AM, Campaign Brief) · Imogen Temm (Senior Designer, 4AM, Campaign Brief) · James Roberts (Head of Strategy and Investment, Lassoo, Campaign Brief) · Kimberly Kastelan (Communications Director, Lassoo, Campaign Brief) · Dani Geraghty (Business Director, Lassoo, Campaign Brief) · Océane Chouet (Social and PR Account Director, Lassoo, Campaign Brief) · Daniel Currin (General Manager, Lassoo, Campaign Brief) · Dan Pugh (Head of Marketing, Autotrader, B&T) · Sophie Connolly (Brand Manager, Autotrader, B&T) · Darren Potter (Brand Manager, Autotrader, B&T) · Toby Aldred (General Manager, Saatchi, B&T) · Mike Spirkovski (Chief Creative Officer, Saatchi, B&T) · Simon Bagnasco (Executive Creative Director, Saatchi, B&T) · Lee Sunter (Creative Director, Saatchi, B&T) · Phil Harkness (Senior Art Director, Saatchi, B&T) · Jack Wall (Senior Copywriter, Saatchi, B&T) · Matt Morgan (Senior Planner, Saatchi, B&T) · James Tracy-Inglis (Group Account Director, Saatchi, B&T) · Bj Scoular (Senior Account Manager, Saatchi, B&T) · Elizabeth Nunan (Senior Broadcast Producer, Saatchi, B&T) · Abby Hunt (Senior Broadcast Producer, Saatchi, B&T) · Deb Munro (Senior Integrated Producer, Saatchi, B&T) · Greer Macpherson (Senior Integrated Producer, Saatchi, B&T) · Tim Green (Director, Good Oil, B&T) · Tim Tregoning (DOP, Good Oil, B&T) · Sam Long (Executive Producer, Good Oil, B&T) · Chana Mclallen (Producer, Good Oil, B&T) · Laurence Van Camp (Editor, The Editors, B&T) · Matt Edwards (Online Editor, The Editors, B&T) · Fergus Rotherham (Colourist, The Editors, B&T) · Liv Reddy (Producer, The Editors, B&T) · Adrian Konarski (Producer, The Editors, B&T) · Sam Bruce (Photographer, Prodigious, B&T) · Ash Weaver (Executive Producer, Prodigious, B&T) · Emma Hodge (Head of Production, Squeak E. Clean Studios, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 1 Aug 2018 | 1 Aug 2018 | appointment | digital | Saatchi & Saatchi Sydney | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Dan Pugh | Head of Marketing | 13 July 2021 | 13 July 2021 |
| Sophie Connolly | Brand Manager | 13 July 2021 | 13 July 2021 |
| Darren Potter | Brand Manager | 13 July 2021 | 13 July 2021 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
