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Brands › AutoTrader

AutoTrader

As at 16 Oct 2026, AccountMoves records 1 current agency for AutoTrader: Saatchi & Saatchi Sydney (digital, since 1 Aug 2018). Agency changes reported since 2016: 0. Last reported move: 1 Aug 2018. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Saatchi & Saatchi Sydney (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 1 Aug 2018 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Saatchi SaatchiSeen in credits only
creative, credited 13 July 2021 · 2 campaigns
Latest: Feel like A Car person via Campaign Brief
Vacant on record
media
Mediacom MediacomSeen in credits only
media, credited 13 July 2021 · 2 campaigns
Latest: Feel like A Car person via Campaign Brief
Lassoo LassooSeen in credits only
media, credited 5 Sept 2024 · 1 campaign
Latest: Tell New Zealand about your car via Campaign Brief
Vacant on record
digital
Saatchi & Saatchi Sydney Saatchi & Saatchi SydneyConfirmed appointment
digital, 1 Aug 2018 to now · 8 yr 2 mth
Sources: Mumbrella
Saatchi & Saatchi SydneyConfirmed · 8 yr 2 mth
design
4AM 4AMSeen in credits only
design, credited 5 Sept 2024 · 1 campaign
Latest: Tell New Zealand about your car via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalSaatchi & Saatchi SydneyCurrent1 Aug 2018Now8.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for AutoTrader since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on AutoTrader campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Sweetshop Seen in creditsproduction5 Sept 20245 Sept 20241Tell New Zealand about your car via Campaign Brief
4AM Seen in creditsdesign5 Sept 20245 Sept 20241Tell New Zealand about your car via Campaign Brief
Lassoo Seen in creditsmedia5 Sept 20245 Sept 20241Tell New Zealand about your car via Campaign Brief
Saatchi Seen in creditscreative13 July 202113 July 20212Feel like A Car person via Campaign Brief
The Editors Seen in creditspost-production13 July 202113 July 20212Feel like A Car person via Campaign Brief
Prodigious Seen in creditsproduction13 July 202113 July 20212Feel like A Car person via Campaign Brief
Squeak E. Clean Studios Seen in creditsaudio13 July 202113 July 20212Feel like A Car person via Campaign Brief
Mediacom Seen in creditsmedia13 July 202113 July 20212Feel like A Car person via Campaign Brief

Also credited People named once in AutoTrader campaign credits

Ross Logue (Managing Director, AutoTrader, Campaign Brief) · Richie East (Dealer Manager, AutoTrader, Campaign Brief) · Damien Shatford (Director, Sweetshop, Campaign Brief) · Ben Dailey (Managing Director/EP, Sweetshop, Campaign Brief) · Jimena Murray (Producer, Sweetshop, Campaign Brief) · Luke Haigh (Editor, Sweetshop, Campaign Brief) · Troy Goodall (Photography, Sweetshop, Campaign Brief) · Steve Thomson (Founder, ECD, 4AM, Campaign Brief) · Kurt Bradley (Managing Partner, ECD, 4AM, Campaign Brief) · David Thomason (Strategy &Creative, 4AM, Campaign Brief) · Guy Roberts (Creative Director, 4AM, Campaign Brief) · Helen Prangley (Client Services Director, 4AM, Campaign Brief) · James Nielsen (Design Director, 4AM, Campaign Brief) · Imogen Temm (Senior Designer, 4AM, Campaign Brief) · James Roberts (Head of Strategy and Investment, Lassoo, Campaign Brief) · Kimberly Kastelan (Communications Director, Lassoo, Campaign Brief) · Dani Geraghty (Business Director, Lassoo, Campaign Brief) · Océane Chouet (Social and PR Account Director, Lassoo, Campaign Brief) · Daniel Currin (General Manager, Lassoo, Campaign Brief) · Dan Pugh (Head of Marketing, Autotrader, B&T) · Sophie Connolly (Brand Manager, Autotrader, B&T) · Darren Potter (Brand Manager, Autotrader, B&T) · Toby Aldred (General Manager, Saatchi, B&T) · Mike Spirkovski (Chief Creative Officer, Saatchi, B&T) · Simon Bagnasco (Executive Creative Director, Saatchi, B&T) · Lee Sunter (Creative Director, Saatchi, B&T) · Phil Harkness (Senior Art Director, Saatchi, B&T) · Jack Wall (Senior Copywriter, Saatchi, B&T) · Matt Morgan (Senior Planner, Saatchi, B&T) · James Tracy-Inglis (Group Account Director, Saatchi, B&T) · Bj Scoular (Senior Account Manager, Saatchi, B&T) · Elizabeth Nunan (Senior Broadcast Producer, Saatchi, B&T) · Abby Hunt (Senior Broadcast Producer, Saatchi, B&T) · Deb Munro (Senior Integrated Producer, Saatchi, B&T) · Greer Macpherson (Senior Integrated Producer, Saatchi, B&T) · Tim Green (Director, Good Oil, B&T) · Tim Tregoning (DOP, Good Oil, B&T) · Sam Long (Executive Producer, Good Oil, B&T) · Chana Mclallen (Producer, Good Oil, B&T) · Laurence Van Camp (Editor, The Editors, B&T) · Matt Edwards (Online Editor, The Editors, B&T) · Fergus Rotherham (Colourist, The Editors, B&T) · Liv Reddy (Producer, The Editors, B&T) · Adrian Konarski (Producer, The Editors, B&T) · Sam Bruce (Photographer, Prodigious, B&T) · Ash Weaver (Executive Producer, Prodigious, B&T) · Emma Hodge (Head of Production, Squeak E. Clean Studios, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
1 Aug 20181 Aug 2018appointmentdigitalSaatchi & Saatchi Sydneyconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Dan PughHead of Marketing13 July 202113 July 2021
Sophie ConnollyBrand Manager13 July 202113 July 2021
Darren PotterBrand Manager13 July 202113 July 2021

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.