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Brands › Beacon Lighting

Beacon Lighting

As at 16 Oct 2026, AccountMoves records 1 current agency for Beacon Lighting: Carat (media, since 21 Mar 2018). Agency changes reported since 2016: 0. Last reported move: 15 Apr 2024. Based on reported moves only, with sources.

Marketing lead: Prue Robinson (Chief Marketing Officer, since 21 Mar 2018) · Total appointments: 2

Roster: Carat (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 15 Apr 2024 · Marketing lead since: 21 Mar 2018 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Carat CaratConfirmed appointment
media, 21 Mar 2018 to now · 8 yr 7 mth
Sources: B&T
CaratConfirmed · 8 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaCaratCurrent21 Mar 2018Now8.61

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Beacon Lighting since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
15 Apr 202415 Apr 2024retentionmediaCaratconfirmedvia Mediaweek
21 Mar 201821 Mar 2018appointmentmediaCaratconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Prue RobinsonChief Marketing Officer21 Mar 2018Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Robinson credited Carat with the quality of its people. Prue Robinson · the move · via Mediaweek, 15 Apr 2024 · paraphrased
WHY THEY WON Robinson credited Carat with strong chemistry with the client team, the strength of its creative ideas and the quality of its people. Prue Robinson · the move · via B&T, 21 Mar 2018 · paraphrased