Belong
As at 16 Oct 2026, AccountMoves records 1 current agency for Belong: Howatson + White (creative, since 18 June 2021). Agency changes reported since 2016: 0. Last reported move: 18 June 2021. Based on reported moves only, with sources.
Marketing lead: Peita Golden (Chief Marketing Officer, since 23 Apr 2025) · Total appointments: 1
Roster: Howatson + White (creative) Small roster
Last review on record: 18 June 2021 · Marketing lead since: 23 Apr 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 14 May 2019 · 1 campaign
Latest: campaign via B&THowatson + White Howatson + WhiteConfirmed appointment
creative, 18 June 2021 to now · 5 yr 4 mth
Sources: Mumbrella · B&T · Campaign BriefHowatson+Company Howatson+CompanySeen in credits only
creative, credited 23 Mar 2023 to 1 Nov 2023 · 2 campaigns
Latest: scroll good via Campaign BriefDDB Group DDB GroupSeen in credits only
creative, credited 23 Apr 2025 · 1 campaign
Latest: Data Rich via Campaign Brief
media, credited 14 May 2019 to 23 Apr 2025 · 7 campaigns
Latest: campaign via Campaign BriefHowatson+Company Howatson+CompanySeen in credits only
media, credited 29 Sept 2021 to 1 Nov 2023 · 3 campaigns
Latest: campaign via Campaign Brief
PR, credited 29 Sept 2021 · 1 campaign
Latest: campaign via Campaign BriefSHAPER x CLEMS SHAPER x CLEMSSeen in credits only
PR, credited 23 Mar 2023 to 1 Nov 2023 · 2 campaigns
Latest: scroll good via Campaign Brief
design, credited 3 Sept 2020 · 1 campaign
Latest: campaign via Campaign BriefSteven Jones-Evans Steven Jones-EvansSeen in credits only
design, credited 14 Sept 2021 · 1 campaign
Latest: campaign via Campaign BriefT&DA T&DASeen in credits only
design, credited 23 Apr 2025 to 28 Apr 2025 · 2 campaigns
Latest: Data Rich via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson + WhiteCurrent | 18 June 2021 | Now | 5.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Belong since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Belong campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Hooves Seen in credits | production | 23 Mar 2023 | 28 Apr 2025 | 3 | scroll good via Campaign Brief |
| T&DA Seen in credits | design | 23 Apr 2025 | 28 Apr 2025 | 2 | Data Rich via Campaign Brief |
| Rumble Seen in credits | audio | 23 Apr 2025 | 28 Apr 2025 | 2 | Data Rich via Campaign Brief |
| DDB Group Seen in credits | creative | 23 Apr 2025 | 23 Apr 2025 | 1 | Data Rich via Campaign Brief |
| OMD Seen in credits | media | 14 May 2019 | 23 Apr 2025 | 7 | campaign via Campaign Brief |
| Howatson+Company Seen in credits | creative | 23 Mar 2023 | 1 Nov 2023 | 2 | scroll good via Campaign Brief |
| Howatson+Company Seen in credits | media | 29 Sept 2021 | 1 Nov 2023 | 3 | campaign via Campaign Brief |
| SHAPER x CLEMS Seen in credits | PR | 23 Mar 2023 | 1 Nov 2023 | 2 | scroll good via Campaign Brief |
| Anton Seen in credits | audio | 1 Nov 2023 | 1 Nov 2023 | 1 | campaign via Campaign Brief |
| Andre Ruello Seen in credits | design | 1 Nov 2023 | 1 Nov 2023 | 1 | campaign via Campaign Brief |
| Heckler Seen in credits | post-production | 14 Sept 2021 | 23 Mar 2023 | 2 | campaign via Campaign Brief |
| Smith & Western Seen in credits | audio | 23 Mar 2023 | 23 Mar 2023 | 1 | scroll good via Campaign Brief |
| Eardrum Seen in credits | production | 14 Oct 2021 | 14 Oct 2021 | 1 | campaign via Campaign Brief |
| Clemenger PR Seen in credits | PR | 29 Sept 2021 | 29 Sept 2021 | 1 | campaign via Campaign Brief |
| Revolver Seen in credits | production | 1 Apr 2019 | 14 Sept 2021 | 4 | Together We via Campaign Brief |
| Steven Jones-Evans Seen in credits | design | 14 Sept 2021 | 14 Sept 2021 | 1 | campaign via Campaign Brief |
| Trailer Media Seen in credits | audio | 14 Sept 2021 | 14 Sept 2021 | 1 | campaign via Campaign Brief |
| Sonar Seen in credits | audio | 14 Sept 2021 | 14 Sept 2021 | 1 | campaign via Campaign Brief |
| Collider Seen in credits | production | 3 Sept 2020 | 3 Sept 2020 | 1 | campaign via Campaign Brief |
| Fin Design + Effects Seen in credits | post-production | 3 Sept 2020 | 3 Sept 2020 | 1 | campaign via Campaign Brief |
| Stuart White + Mikey Smith Seen in credits | post-production | 3 Sept 2020 | 3 Sept 2020 | 1 | campaign via Campaign Brief |
| Squeak E Clean Seen in credits | design | 3 Sept 2020 | 3 Sept 2020 | 1 | campaign via Campaign Brief |
| Clemenger BBDO Melbourne Seen in credits | creative | 14 May 2019 | 14 May 2019 | 1 | campaign via B&T |
| The Glue Society Studios Seen in credits | post-production | 1 Apr 2019 | 14 May 2019 | 3 | Together We via Campaign Brief |
| Citizen Jane casting Seen in credits | production | 1 Apr 2019 | 14 May 2019 | 2 | Together We via Campaign Brief |
| Nylon Seen in credits | audio | 1 Apr 2019 | 14 May 2019 | 2 | Together We via Campaign Brief |
Also credited People named once in Belong campaign credits
Peita Golden (Chief Marketing Officer, Belong, Campaign Brief) · Joshua Bailey (Head of Marketing and Retail at Belong, Belong, Campaign Brief) · Peter Anastassi (Marketing Manager, Kate Lightfoot, Campaign Brief) · Adelaide L’Estrange (Senior Marketing Specialist, Kate Lightfoot, Campaign Brief) · Jonny Look (Director, Hooves, Campaign Brief) · Renae Begent (Producer, Hooves, Campaign Brief) · John Pace (Executive Producer, Hooves, Campaign Brief) · Simon Robson (Creative Director, T&DA (Technology, Campaign Brief) · Eyvonne Carfora (Executive Producer, T&DA (Technology, Campaign Brief) · Michael Ritchie (Managing Director/Executive Producer, Revolver, Campaign Brief) · Pip Smart (Executive Producers, Revolver, Campaign Brief) · Jasmin Helliar (Executive Producers, Revolver, Campaign Brief) · Serena Paull (Producer, Revolver, Campaign Brief) · Geoffrey Simpson (Director of Photography, Revolver, Campaign Brief) · Michael Iacono (Production Designer, Revolver, Campaign Brief) · Amanda Fordyce (Photography, Nylon, Campaign Brief) · Evan Roberts (Executive Creative Director, Clemenger BBDO Melbourne, B&T) · Ant Simmons (Senior Art Director, Clemenger BBDO Melbourne, B&T) · Hilary Badger (Senior Copywriter, Clemenger BBDO Melbourne, B&T) · Karolina Bozajkovska (Senior TV Producer, Clemenger BBDO Melbourne, B&T) · Corinne Porter (Senior Producer, Clemenger BBDO Melbourne, B&T) · Luke Slater (Business Director, Clemenger BBDO Melbourne, B&T) · Georgia Jones (Group Business Director, Clemenger BBDO Melbourne, B&T) · Leanne Boyd (Brand and Strategy Lead, Belong, Campaign Brief) · Deloitte Digital (Creative Consultancy, Belong, Campaign Brief) · Charles Baylis (Executive Creative Director, Matt Lawson, Campaign Brief) · Rob Weir (Head of Motion & Production, Matt Lawson, Campaign Brief) · Gustavo Vampre Franco (Creative Director, Matt Lawson, Campaign Brief) · Britton Upchurch (Copywriter, Matt Lawson, Campaign Brief) · Kyle Lotherington (Designer, Matt Lawson, Campaign Brief) · Marlese Sloan (Producer, Matt Lawson, Campaign Brief) · Morgan Collins (Group Account Director, Matt Lawson, Campaign Brief) · Natalie Ng (Account Manager, Matt Lawson, Campaign Brief) · Wibishana Rockwood (Director, Sustainability Servcies, Matt Lawson, Campaign Brief) · Ben Symons (Manager Strategic Reputation and Risk, Matt Lawson, Campaign Brief) · Damon Cameron (Director, Collider, Campaign Brief) · Olivia Hantken (EP/Producer, Collider, Campaign Brief) · Ellie Craven (Production Manager, Collider, Campaign Brief) · Adam Wills (Editor, Collider, Campaign Brief) · Alastair Stephen (Executive Visual Effects Producer, Fin Design + Effects, Campaign Brief) · Emily Newbould (VFX Producer, Stuart White + Mikey Smith, Campaign Brief) · Meg Drummond (Producer, Abigail Sie, Campaign Brief) · Loretta Bell (Product Owner, Belong, Campaign Brief) · Josh Bailey (Marketing, Belong, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Alexandre de Franceschi (Editor, Steven Jones-Evans, Campaign Brief) · Julian Wolkenstein (Director, Heckler, Campaign Brief) · Carlos Zalapa (Executive Producer, Heckler, Campaign Brief) · Maddison Costello (Producer, Heckler, Campaign Brief) · Gina Wagstaffe (Design Director, Jamie Watson, Campaign Brief) · Kate Knott (Animator, Jamie Watson, Campaign Brief) · Johnny Green (Composer, Heckler Sound, Campaign Brief) · Dave Robertson (Sound Designer, Heckler Sound, Campaign Brief) · Zac Bennett-Brook (Artist and owner Saltwater Dreamtime, Hoss Ghonouie, Campaign Brief) · Bruce Cameron (Director of Production, Hoss Ghonouie, Campaign Brief) · Garry Gorman (Sales Director, Hoss Ghonouie, Campaign Brief) · Aaliah Eggins-Bryson (Head of Product and Marketing at Belong, Belong, Campaign Brief) · Jana Kotatko (Chief Executive Officer at Belong, Belong, Campaign Brief) · Gavin Chimes (Executive Creative Director, Howatson+Company, Campaign Brief) · Scott Zuliani (Creative Director, Howatson+Company, Campaign Brief) · Will Halstead (Senior Copywriter, Howatson+Company, Campaign Brief) · Tom MacPhail (Senior Art Director, Howatson+Company, Campaign Brief) · Madeleine Purdy (Senior Art Director, Howatson+Company, Campaign Brief) · Sasha Smith (Head of Media, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Howatson+Company, Campaign Brief) · Caitlin Perz (Producer, Howatson+Company, Campaign Brief) · Angela Lethbridge (Senior Account Director, Ollie Wearne, Campaign Brief) · Maddy Philips (Senior Account Manager, Ollie Wearne, Campaign Brief) · Ellena Mills (Design Director, Ollie Wearne, Campaign Brief) · Eleanor Donley (Junior Designer, Ollie Wearne, Campaign Brief) · Frances Meadows (Media Implementation, Business Director at OMD, OMD, Campaign Brief) · Annabel Williams (Media Implementation, Account Director at OMD, OMD, Campaign Brief) · Richard Atkins (Media Implementation, Account Executive at OMD, OMD, Campaign Brief) · Isabella Jordan (Media Implementation, Account Manager at OMD, OMD, Campaign Brief) · Peter Martin (Director, Hooves, Campaign Brief) · Kevin Zimmerman (Editor, Hooves, Campaign Brief) · Tom Corbett (Head of VFX, Heckler, Campaign Brief) · Amy Jarman (Head of Production, Heckler, Campaign Brief) · Kate Lightfoot (Creative & Social Lead, Belong, Campaign Brief) · Michael Kleinman (Creative Director, Howatson+Company, Campaign Brief) · Doug Hamilton (Creative Director, Howatson+Company, Campaign Brief) · Simon Friedlander (Creative Director, Howatson+Company, Campaign Brief) · Dervla McGivern (Head of Group, OMD, Campaign Brief) · Paulo Garcia (Director, Zombie Studio, Campaign Brief) · Natalia Gouvea (Executive Producer, Zombie Studio, Campaign Brief) · Daniel Salles (Executive Creative Director, Zombie Studio, Campaign Brief) · Marcelo Garcia (Art Director, Zombie Studio, Campaign Brief) · Leandro Marcelino (CGI Director, Zombie Studio, Campaign Brief) · Wesley Oliveira (CGI Technical Director, Zombie Studio, Campaign Brief) · Vivi Torre (Producer, Zombie Studio, Campaign Brief) · Bonnie Law (Executive Producer, Heckler Sound, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 June 2021 | 18 June 2021 | retention | creative | Howatson + White | confirmed | via Mumbrellavia B&Tvia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Leanne Boyd | Brand and Strategy Lead | 3 Sept 2020 | 3 Sept 2020 |
| Josh Bailey | Marketing | 14 Sept 2021 | 14 Sept 2021 |
| Aaliah Eggins-Bryson | Head of Product & Marketing at Belong | 23 Mar 2023 | Now |
| Peita Golden | Chief Marketing Officer | 23 Apr 2025 | Now |
| Joshua Bailey | Head of Marketing and Retail at Belong | 23 Apr 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
