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Brands › BlueScope

BlueScope

As at 16 Oct 2026, AccountMoves records 2 current agencies for BlueScope: North (digital, since 20 Apr 2021), Atomic 212° (media, since 2 Sept 2024). Agency changes reported since 2016: 0. Last reported move: 2 Sept 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: North (digital), Atomic 212° (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 2 Sept 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Atomic 212° Atomic 212°Confirmed appointment
media, 2 Sept 2024 to now · 2 yr 1 mth
Sources: Mediaweek · B&T
Atomic 212°Confirmed · 2 yr 1 mth
digital
North NorthConfirmed appointment
digital, 20 Apr 2021 to now · 5 yr 6 mth
Sources: B&T
NorthConfirmed · 5 yr 6 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalNorthCurrent20 Apr 2021Now5.50
mediaAtomic 212°Current2 Sept 2024Now2.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for BlueScope since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Sept 20242 Sept 2024appointmentmediaAtomic 212°confirmedvia Mediaweekvia B&T
20 Apr 202120 Apr 2021appointmentdigitalNorthconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Melissa BarlowMarketing Manager20 Apr 202120 Apr 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Barlow said North stood out for its data and technology capability and a clear grasp of the customer and category.
data and technologyaudience understandingdelighted
Melissa Barlow · the move · via B&T, 20 Apr 2021 · paraphrased
AGENCY SAYS Abbott said North was pleased to take on BlueScope.
Chris Abbott · the move · via B&T, 20 Apr 2021 · paraphrased