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Brands › Bonds

Bonds

As at 16 Oct 2026, AccountMoves records 1 current agency for Bonds: Special Group (creative, since 24 Aug 2020). Agency changes reported since 2016: 1. Last reported move: 24 Aug 2020. Based on reported moves only, with sources.

Marketing lead: Kedda Ghazarian (Head of Marketing, since 13 Nov 2018) · Total appointments: 1

Roster: Special Group (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 24 Aug 2020 · Marketing lead since: 13 Nov 2018 (source)

Agency timeline Which agency has held each account, by discipline

creative
Leo Burnett Melbourne Leo Burnett MelbourneSeen in credits only
creative, credited 6 Feb 2017 to 7 Nov 2019 · 3 campaigns
Latest: Uncomfytales via LBB
Clemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 13 Apr 2017 · 1 campaign
Latest: campaign via LBB
Leo Australia Leo AustraliaSeen in credits only
creative, credited 13 Nov 2018 · 1 campaign
Latest: campaign via LBB
ARC Factory ARC FactorySeen in credits only
creative, credited 1 Apr 2019 to 15 July 2019 · 3 campaigns
Latest: Comfy Livin via Campaign Brief
Clemenger BBDO Melbourne Clemenger BBDO MelbourneSeen in credits only
creative, credited 10 Aug 2020 · 1 campaign
Latest: Turtlenecks via Campaign Brief
Special Group Special GroupConfirmed appointment
creative, 24 Aug 2020 to now · 6 yr 2 mth
Sources: Mumbrella · Campaign Brief
Special Australia Special AustraliaSeen in credits only
creative, credited 23 Feb 2021 to 4 Apr 2025 · 8 campaigns
Latest: ju Recreates Donna Summer via LBB
Special US Special USSeen in credits only
creative, credited 4 Apr 2025 · 1 campaign
Latest: Made for Down Under via Campaign Brief
Special GroupConfirmed · 6 yr 2 mth
media
OMD Melbourne OMD MelbourneSeen in credits only
media, credited 13 Nov 2018 to 9 Sept 2020 · 3 campaigns
Latest: campaign via B&T
OMD OMDSeen in credits only
media, credited 11 Apr 2022 to 19 May 2025 · 9 campaigns
Latest: campaign via Campaign Brief
Hearts & Science Hearts & ScienceSeen in credits only
media, credited 4 Apr 2025 · 3 campaigns
Latest: campaign via Mediaweek
Vacant on record
social
Denzil Heeger @ Manimal Post Denzil Heeger @ Manimal PostSeen in credits only
social, credited 20 Jan 2025 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
design
Gusto Studios Gusto StudiosSeen in credits only
design, credited 4 July 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecial GroupCurrent24 Aug 2020Now6.10

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
24 Aug 2020creative: Leo to Special GroupMumbrella · Campaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bonds campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
OMD Seen in creditsmedia11 Apr 202219 May 20259campaign via Campaign Brief
Special Seen in creditscreative20 Jan 20254 Apr 20255campaign via Mediaweek
Alt.VFX Seen in creditspost-production4 Apr 20254 Apr 20253campaign via Mediaweek
Hearts & Science Seen in creditsmedia4 Apr 20254 Apr 20253campaign via Mediaweek
Special Australia Seen in creditscreative23 Feb 20214 Apr 20258ju Recreates Donna Summer via LBB
Special US Seen in creditscreative4 Apr 20254 Apr 20251Made for Down Under via Campaign Brief
EXIT Seen in creditsproduction4 Apr 20254 Apr 20251Made for Down Under via Campaign Brief
Sam I Am Seen in creditsproduction13 Nov 20184 Apr 20252campaign via B&T
Denzil Heeger @ Manimal Post Seen in creditssocial20 Jan 202520 Jan 20252campaign via Mediaweek
Collider Seen in creditsother20 Jan 202520 Jan 20251Goodbye Friction via Campaign Brief
Wildebeest Seen in creditsproduction8 Apr 20248 Apr 20241As worn by us via Mediaweek
Studio P Seen in creditsproduction8 Apr 20248 Apr 20241As worn by us via Mediaweek
Collider Seen in creditsproduction16 July 202317 July 20232campaign via B&T
The Kitchen Seen in creditsproduction16 July 202317 July 20232campaign via B&T
SCOUNDREL Seen in creditsproduction4 July 20234 July 20231campaign via Campaign Brief
Gusto Studios Seen in creditsdesign4 July 20234 July 20231campaign via Campaign Brief
Airbag Seen in creditsproduction11 Apr 202211 Apr 20221campaign via Campaign Brief
Rumble Seen in creditsaudio22 Feb 202111 Apr 20223campaign via B&T
Special Group Australia Seen in creditscreative22 Feb 202123 Feb 20212campaign via B&T
Karl Richter (he Seen in creditsaudio22 Feb 202123 Feb 20212campaign via B&T
Special Group Seen in creditscreative10 Feb 202110 Feb 20211campaign via Mumbrella
Photoplay Seen in creditsproduction9 Sept 20209 Sept 20201Unplugged via Campaign Brief
Jo Duck – Art Box Black Seen in creditsproduction9 Sept 20209 Sept 20201Unplugged via Campaign Brief
Daphne Nguyen – Lion Management Seen in creditsproduction9 Sept 20209 Sept 20201Unplugged via Campaign Brief
OMD Melbourne Seen in creditsmedia13 Nov 20189 Sept 20203campaign via B&T
Clemenger BBDO Melbourne Seen in creditscreative10 Aug 202010 Aug 20201Turtlenecks via Campaign Brief
Guilty Seen in creditsproduction13 Apr 201710 Aug 20202campaign via LBB
Finish – Sam Coates Seen in creditspost-production10 Aug 202010 Aug 20201Turtlenecks via Campaign Brief
Squeak E Clean Seen in creditsaudio10 Aug 202010 Aug 20201Turtlenecks via Campaign Brief
Tracey Lee Hayes (out 22 years) Seen in creditsproduction10 Feb 202010 Feb 20201campaign via Campaign Brief
Leo Burnett Melbourne Seen in creditscreative6 Feb 20177 Nov 20193Uncomfytales via LBB
Revolver Seen in creditsproduction7 Nov 20197 Nov 20191campaign via Campaign Brief
B&A Seen in creditsproduction7 Nov 20197 Nov 20191campaign via Campaign Brief
ARC Factory Seen in creditscreative1 Apr 201915 July 20193Comfy Livin via Campaign Brief
Leo Australia Seen in creditscreative13 Nov 201813 Nov 20181campaign via LBB
Playtime Seen in creditsproduction13 Nov 201813 Nov 20182campaign via B&T
Clemenger BBDO Australia Seen in creditscreative13 Apr 201713 Apr 20171campaign via LBB
Finch Seen in creditsproduction6 Feb 20176 Feb 20171Uncomfytales via LBB
Soundloung Seen in creditsaudio6 Feb 20176 Feb 20171Uncomfytales via LBB

Also credited People named once in Bonds campaign credits

Kedda Ghazarian (Head of Marketing, Bonds, B&T) · Edwina Moller (Senior Brand Manager, Bonds, B&T) · Rebecca Stambanis (CSO & Partner Melbourne, B&T) · Sasha Firth (Managing Director Melbourne, B&T) · Marnie Dunn (Business Director, B&T) · Nathan Rogers (Head of Strategy, Melbourne, B&T) · Joe Ranallo (Creative Directors, B&T) · Will Winter-Irving (Creative Directors, B&T) · Eliza Smith (Social Creative, B&T) · Heidi Rabbitts (Social Creative, B&T) · Sabine Schwarz (Design Director, B&T) · Glen Mcleod (Senior Producer, Sarah Ristevski, B&T) · Janet Shih (Group Strategy Director, B&T) · Leah Churchill Brown (Executive Producer, B&T) · Stefan Hunt (Director, B&T) · Luke Kneller (Producer, B&T) · Lucas Vazquez (Editor, B&T) · Haylee Poppi (Head of Production, Sonar Music, B&T) · Josh Pearson (Composer, B&T) · Lula Cucchiara (Stills Photographer, B&T) · Rich Cole (Stills Executive Producer, B&T) · Henry Richardson (Stills Senior Producer, B&T) · Liz Coburn (Marketing Manager, BONDS, B&T) · Tom Martin (CCO/Partners, B&T) · Julian Schreiber (CCO/Partners, B&T) · Laura Wiseman (Senior Strategist, B&T) · Maddie Williams (Business Manager, Sarah Ristevski, B&T) · Katherine Muir (Senior Producer, Sarah Ristevski, B&T) · Rachael Ford- Davies (Managing Partner & Exec Prod, Aleisha Winslow, B&T) · Tom Slater (Exec Producer, Aleisha Winslow, B&T) · Nash Edgerton (Director, Aleisha Winslow, B&T) · Irene Kakopieros (Audio Producer, B&T) · Alice Adlide (Social & TikTok Director, B&T) · Kelly McBride (General manager, marketing, BONDS, Mediaweek) · Toby Moore (Creative Director/Creative, Special Australia, Mediaweek) · Kia Heinnen (Creative Director/Creative, Special Australia, Mediaweek) · Alexandra Antoniou (Creative, Special Australia, Mediaweek) · Georgia Newton (Team Lead, Special Australia, Mediaweek) · Ayesha Kithulegoda (Business Manager, Special Australia, Mediaweek) · Sophie Simmons (Head of Film & Content Production, Special Australia, Mediaweek) · Charlotte Wren (Lead Producer, Special Australia, Mediaweek) · Sarah Ristevski (Designer, Special Australia, Mediaweek) · Luis Gerard (Director and photographer, Wildebeest, Mediaweek) · Levin Mundinger (Additional photography, Wildebeest, Mediaweek) · Jarred Osborn (Managing director, Wildebeest, Mediaweek) · Josie Baynes (Executive producer, Wildebeest, Mediaweek) · Rachael Morrow (Producer, Wildebeest, Mediaweek) · Peta Dermatis (Casting director, Studio P, Mediaweek) · Stewart Arnott (Editor, Studio P, Mediaweek) · Wade Odlum (Colourist, Studio P, Mediaweek) · James Graham (Colourist, Studio P, Mediaweek) · Alter Ego Post (Colourist, Studio P, Mediaweek) · Spencer Butt (Producer, Daniel Saavedra, Mediaweek) · Visual Thing (Photography retouching, Manimal Post, Mediaweek) · Michelle Taylor (Marketing Manager, Bonds, LBB) · Mahli Pullen (Senior Brand Manager, Bonds, LBB) · Sarah McGregor (Copywriters, Leo Burnett Melbourne, LBB) · Garret Fitzgerald (Copywriters, Leo Burnett Melbourne, LBB) · Joe Hill (Art Director, Leo Burnett Melbourne, LBB) · Tiffany Wilson (Senior Designer, Cinnamon Darvall, LBB) · Amanda Nicoll (Group Account Director, Cinnamon Darvall, LBB) · Emma Lazarou (Account Director, Cinnamon Darvall, LBB) · Alex Roberts (Director, Finch, LBB) · Kate Merrin (Senior Producer, Finch, LBB) · AnnaTara Clark (Producer, Finch, LBB) · Tim Tregoning (DOP, Finch, LBB) · Rodrigo Balart (Editor, Finch, LBB) · Tim Parrington (Editorial, Guilty, LBB) · Taylah Johnson (Assistant brand manager, Bonds, B&T) · Gracie Otto (Director, Playtime, B&T) · Stefan Duscio (Director of production, Playtime, B&T) · Oliver Lawrence (Executive producer, Playtime, B&T) · David Cohen De Lara (Stills photographer, Sam I Am, B&T) · Peter Metzner (Art Director, ARC Factory, B&T) · Crimson Dunstan (Account Manager, ARC Factory, B&T) · Nick Leary (Photographer, ARC Factory, B&T) · Jason Williams (CCO, Leo Burnett Melbourne, Campaign Brief) · Naomi Gorringe (General Manager, Leo Burnett Melbourne, Campaign Brief) · Daniel Pizzato (Creative Directors, Leo Burnett Melbourne, Campaign Brief) · Jess Lilley (Creative Directors, Leo Burnett Melbourne, Campaign Brief) · Lucy Logan (Art Director, Leo Burnett Melbourne, Campaign Brief) · Rosie Stone (Copywriter, Leo Burnett Melbourne, Campaign Brief) · Lauralee Cuzner (Senior Business Director, Leo Burnett Melbourne, Campaign Brief) · Kim Thompson (Senior Account Manager, Leo Burnett Melbourne, Campaign Brief) · Ilona Janashvili (Director of Integrated Strategy, Leo Burnett Melbourne, Campaign Brief) · Lauren Isaak (Integrated Strategist, Leo Burnett Melbourne, Campaign Brief) · Pete Baker (Director, Revolver, Campaign Brief) · Jesse Lizotte (Stills Photographer, B&A, Campaign Brief) · Ellie Dunn (Senior Copywriter, Leo Burnett, Campaign Brief) · Stacey Karayannis (Senior Art Director, Leo Burnett, Campaign Brief) · Kaelene Morton (Integrated Producer, Leo Burnett, Campaign Brief) · Paula Cardona (Senior Designer, Leo Burnett, Campaign Brief) · Rosey Karaula (Producer, Tracey Lee Hayes (out 22 years), Campaign Brief) · Amanda Varbaro (Brand Manager, Bonds, Campaign Brief) · Jason Bryne (Producer, Guilty, Campaign Brief) · Tony Rogers (Director, Guilty, Campaign Brief) · Joey Knox (DOP, Guilty, Campaign Brief) · Christopher Tovo (Stills Photographer, Guilty, Campaign Brief) · Michelle Walsh (Creative Director, Leo Burnett, Campaign Brief) · Adrian Jung (Head of Production, Leo Burnett, Campaign Brief) · Michelle Browne (Senior Integrated Producer, Leo Burnett, Campaign Brief) · Abigail Dubin-Rhodin (Senior Strategist, Leo Burnett, Campaign Brief) · Alexandra Roubine (Senior Connections Strategist, Leo Burnett, Campaign Brief) · Jasmin Tarasin (Director, Photoplay, Campaign Brief) · Jessica Walton (Assistant Director, Photoplay, Campaign Brief) · Oliver Lawrance (Executive Producer, Photoplay, Campaign Brief) · Emma Thompson (Head of Production, Photoplay, Campaign Brief) · Joelle Baudet (Editor, Photoplay, Campaign Brief) · Anna Laverty (Music / Album Producer, White Chocolate, Campaign Brief) · Laura Nathan (Business Director, OMD Melbourne, Campaign Brief) · Camilla Wallace (Account Director, OMD Melbourne, Campaign Brief) · Ebony Edwards (Account Executive, OMD Melbourne, Campaign Brief) · Sam Hey (Trading Manager, OMD Melbourne, Campaign Brief) · Chee Productions (Editorial, Chee Productions, LBB) · Cade Heyde (CEO/Partners, Special Australia, Campaign Brief) · Jack Gilbert (Strategist, Campaign Brief) · Sian Binder (Creative Directors, Campaign Brief) · Lea Egan (Creative Directors, Campaign Brief) · Keir Vaughan (Design Director, Simon Dalla Pozza, Campaign Brief) · Bella Plush (Designer, Simon Dalla Pozza, Campaign Brief) · Michelle Braslin (Business Director, Simon Dalla Pozza, Campaign Brief) · Phoebe Peralta (Business Manager, Simon Dalla Pozza, Campaign Brief) · Timmi Tsapaliaris (Business Manager, Simon Dalla Pozza, Campaign Brief) · Emily Willis (Stills Producer, Simon Dalla Pozza, Campaign Brief) · Ariel Martin (Director, Simon Dalla Pozza, Campaign Brief) · Alex Tizzard (Executive Producer, Airbag, Campaign Brief) · Martin Box (Executive Producer, Airbag, Campaign Brief) · Christine Tan (Producer, Airbag, Campaign Brief) · Fiona Pakes (Producer, Airbag, Campaign Brief) · Charles Ivory (Offline Editor, Airbag, Campaign Brief) · Susie Wall (Strategist, OMD, Campaign Brief) · Michael Gregory (Account Manager, OMD, Campaign Brief) · Amy Hallinan (Account Executive, OMD, Campaign Brief) · Tilly Johnstone (Trading Manager, OMD, Campaign Brief) · Lisa Lee (Activation Account Manager, OMD, Campaign Brief) · Leoni Simon (Senior Strategist, Campaign Brief) · Sonia Ebrington (Stills Producer, Campaign Brief) · Jo Duck (Photographer, Artbox Black, Campaign Brief) · Jane Robinson (Producer, Artbox Black, Campaign Brief) · Siena Mascheretti (Sound Producer, Tane Lowrey, Campaign Brief) · Byron Spencer (Photographer & Motion Director, Bonds, B&T) · Ben Montague (DOP, Bonds, B&T) · Joel Garrett (Editor, Bonds, B&T) · Nikki Metzner (Art Director, Bonds, B&T) · Carmen Cicchinelli (Producer, Bonds, B&T) · Sarah Raine (Managing Director, Campaign Brief) · Adrian Shapiro (Executive Producer, SCOUNDREL, Campaign Brief) · Kate Gooden (Executive Producer, SCOUNDREL, Campaign Brief) · Giordi Caputo (Producer, SCOUNDREL, Campaign Brief) · Aaron McClisky (DOP, SCOUNDREL, Campaign Brief) · Kani Saib (Post Producer, ARC EDIT, Campaign Brief) · Phoebe Taylor (Editor, ARC EDIT, Campaign Brief) · Brigid Giles-Webb (Producer, Gusto Studios, Campaign Brief) · Magnus Flynn (Creative, B&T) · Lewis Aramayo (Creative, B&T) · Dan Jones (Design Director, B&T) · Stacey Szabo (Senior Digital Producer, B&T) · Glenn Stewart (Director, Collider, B&T) · Karen Bryson (Executive Producer, Collider, B&T) · David Canning (Editor, Collider Studios, B&T) · Pete Corrigan (Composer, Rumble Studios, B&T) · Liam Annert (Sound Designer, Rumble Studios, B&T) · Bec Ivanov (Producer, Rumble Studios, B&T) · Alex Parker (Photographer, The Kitchen, B&T) · Manuela Leigh (Head of Production, The Kitchen, B&T) · Aaron McLisky (DOP, Collider, Campaign Brief) · Drew Thompson (Editor, Collider, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Campaign Brief) · Sofia Sallons (Producer, Bonds, Campaign Brief) · Daphne Nguyen (Photographer, Bonds, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
24 Aug 202024 Aug 2020appointmentcreativeLeoSpecial Groupconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Emily SmallGeneral Manager – GM Brands6 Feb 201724 Aug 2020
Michelle TaylorMarketing Manager6 Feb 20177 Nov 2019
Mahli PullenSenior Brand Manager6 Feb 201719 Apr 2018
Kedda GhazarianHead of Marketing13 Nov 2018Now
Kelly McBrideGeneral Manager, Marketing13 Nov 2018Now
Taylah JohnsonBrand Manager13 Nov 20181 Apr 2019
Amanda VarbaroBrand Manager10 Aug 20209 Sept 2020
Edwina MollerSenior Brand Manager11 Apr 2022Now
Liz CoburnMarketing Manager20 Jan 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Small said Special Group stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people. Emily Small · the move · via Campaign Brief, 24 Aug 2020 · paraphrased
AGENCY SAYS Evans said Special Group was proud to take on Bonds, and flagged big plans for the next phase. Lindsey Evans · the move · via Campaign Brief, 24 Aug 2020 · paraphrased