16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › bp Australia

bp Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for bp Australia: Bastion (social, since 23 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 23 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Sarah Wilson (Brand & Communications Senior Manager, ANZ, since 23 Sept 2026) · Total appointments: 1

Roster: Bastion (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 23 Sept 2026 · Marketing lead since: 23 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
social
Bastion BastionConfirmed appointment
social, 23 Sept 2026 to now · 1 mth
Sources: Campaign Brief · B&T
BastionConfirmed · 1 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialBastionCurrent23 Sept 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for bp Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
23 Sept 202623 Sept 2026appointmentsocialBastionconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Sarah WilsonBrand & Communications Senior Manager, ANZ23 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Isbell said Bastion was pleased to take on bp Australia.
Paul Isbell · the move · via Campaign Brief, 23 Sept 2026 · paraphrased
WHY THEY WON Wilson said Bastion stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas.
strategic thinkingaudience understandingcreativityexcited
Sarah Wilson · the move · via Campaign Brief, 23 Sept 2026 · paraphrased