bp Australia appoints Bastion for social
bp Australia appoints Bastion for social. Reported on 23 Sept 2026 (confirmed), sources: Campaign Brief, B&T.
Brand: bp Australia · Discipline: social · Type: appointment · Confidence: confirmed
Marketing lead at the time: Sarah Wilson
Est. billingsn/a
Announced23 Sept 2026
Decided23 Sept 2026
The field
| Agency | Role | Stage |
|---|---|---|
| Bastion | Winner | Appointed |
Sources Links only
- Campaign Brief, 23 Sept 20260
- B&T, 24 Sept 20260
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On the record Paraphrased, with tags
AGENCY SAYS Isbell said Bastion was pleased to take on bp Australia. Paul Isbell on bp Australia · the move · via Campaign Brief, 23 Sept 2026 · paraphrased
WHY THEY WON Wilson said Bastion stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. Sarah Wilson on bp Australia · the move · via Campaign Brief, 23 Sept 2026 · paraphrased