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Brands › BP

BP

As at 16 Oct 2026, AccountMoves records 2 current agencies for BP: WPP (media, since 9 May 2018), Bastion (social, since 24 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 24 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: WPP (media), Bastion (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 24 Sept 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
WPP WPPConfirmed appointment
media, 9 May 2018 to now · 8 yr 5 mth
Sources: MumbrellaMindshare MindshareSeen in credits only
media, credited 8 Dec 2023 · 1 campaign
Latest: Drives you Cravey via Campaign Brief
WPPConfirmed · 8 yr 5 mth
social
Bastion BastionConfirmed appointment
social, 24 Sept 2026 to now · 1 mth
Sources: Mumbrella
BastionConfirmed · 1 mth
design
Liquid Studios Liquid StudiosSeen in credits only
design, credited 8 Dec 2023 · 1 campaign
Latest: Drives you Cravey via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaWPPCurrent9 May 2018Now8.40
socialBastionCurrent24 Sept 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for BP since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on BP campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Lucas Baynes @ ARC EDIT Seen in creditspost-production8 Dec 20238 Dec 20231Drives you Cravey via Campaign Brief
Liquid Studios Seen in creditsdesign8 Dec 20238 Dec 20231Drives you Cravey via Campaign Brief
Elliot Wheeler @ Turning Studios Seen in creditsaudio8 Dec 20238 Dec 20231Drives you Cravey via Campaign Brief
Mindshare Seen in creditsmedia8 Dec 20238 Dec 20231Drives you Cravey via Campaign Brief

Also credited People named once in BP campaign credits

Ogilvy Network ANZ (Creative and strategy, bp, Campaign Brief) · Alex Roberts (Director, bp, Campaign Brief) · Corey Esse (MD, bp, Campaign Brief) · Nick Simkins (Executive Producer, bp, Campaign Brief) · Jimena Murray (Producer, bp, Campaign Brief) · Michael Corridore (Photographer, Elliot Wheeler @ Turning Studios, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
24 Sept 202624 Sept 2026appointmentsocialBastionconfirmedvia Mumbrella
9 May 20189 May 2018retentionmediaWPPconfirmedvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.