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Brands › Chery

Chery

As at 16 Oct 2026, AccountMoves records 3 current agencies for Chery: whiteGREY (digital, since 26 Sept 2023), UM (media, since 25 Feb 2024), Dentsu Creative (creative, since 17 June 2025). Agency changes reported since 2016: 1. Last reported move: 17 June 2025. Based on reported moves only, with sources.

Marketing lead: Peter Stewart (General Manager Marketing, since 16 Sept 2026) · Total appointments: 3

Roster: whiteGREY (digital), UM (media), Dentsu Creative (creative) Many specialists

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 17 June 2025 · Marketing lead since: 16 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Dentsu Creative Dentsu CreativeConfirmed appointment
creative, 17 June 2025 to now · 1 yr 4 mth
Sources: Campaign Brief · B&T
Dentsu CreativeConfirmed · 1 yr 4 mth
media
UM UMReported appointment
media, 25 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
UMReported · 2 yr 8 mth
digital
whiteGREY whiteGREYConfirmed appointment
digital, 26 Sept 2023 to now · 3 yr 1 mth
Sources: Mumbrella
whiteGREYConfirmed · 3 yr 1 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDentsu CreativeCurrent17 June 2025Now1.30
digitalwhiteGREYCurrent26 Sept 2023Now3.10
mediaUMCurrent25 Feb 2024Now2.60

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
25 Feb 2024media: Awaken to UMCampaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Chery campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Dentsu Creative Seen in creditscreative16 Sept 202628 Sept 20263campaign via Campaign Brief
Collider Seen in creditsproduction16 Sept 202628 Sept 20263campaign via Campaign Brief
Byrne Creative Seen in creditsproduction16 Sept 202628 Sept 20263campaign via Campaign Brief

Also credited People named once in Chery campaign credits

Peter Stewart (General Manager Marketing, Chery, B&T) · Julian Perri (Brand Manager, Chery, B&T) · Cheryl Yu (Chery Brand Manager, Chery, B&T) · David Halter (Chief Practice Officer, Dentsu Creative, B&T) · Graham Alvarez-Jarratt (Chief Strategy Officer, Dentsu Creative, B&T) · Zac Pritchard (Executive Creative Director, Dentsu Creative, B&T) · Josh Campbell (Associate Creative Director, Dentsu Creative, B&T) · Mitchell Sutton (Associate Creative Director, Dentsu Creative, B&T) · Claire Webber (Strategy Director, Dentsu Creative, B&T) · Janine Allan (Senior Account Director, B&T) · Maxwell Hackett (Senior Account Manager, B&T) · Carolyn Starkey (Senior Producer, B&T) · Craig Sloane (Head of Production, B&T) · Rachael Ford-Davies (Managing Partner & EP, Collider, B&T) · Tom Slater (EP/Producer, Collider, B&T) · Dylan Duclos (Director, Collider, B&T) · Annie Schutt (Producer, Collider, B&T) · Christopher Miles (DOP, Collider, B&T) · Grace O’Connell (Editor, Byrne Creative, B&T) · Yanni Kronenberg (Colourist, Byrne Creative, B&T) · Bonnie Law (Executive Producer, Heckler Sound, B&T) · Lance Gurisik (Composer, Heckler Sound, B&T) · Dave Robertson (Sound Designers, Heckler Sound, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
16 Apr 202517 June 2025appointmentcreativeDentsu Creativeconfirmedvia Campaign Briefvia B&T
25 Feb 202425 Feb 2024appointmentmediaAwakenUMreportedvia Campaign Brief
26 Sept 202326 Sept 2023appointmentdigitalwhiteGREYconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Mark VukojaBrand and Marketing Director26 Feb 2024Now
Peter StewartGeneral Manager Marketing16 Sept 2026Now
Julian PerriBrand Manager16 Sept 2026Now
Cheryl YuChery Brand Manager16 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Harris pointed to the strength of its creative ideas, sharp strategic thinking and strong chemistry with the client team as the reasons for choosing Dentsu Creative.
creativitystrategic thinkingchemistryelevateexcited
Lucas Harris · the move · via Campaign Brief, 17 June 2025 · paraphrased
WHY THEY WON Vukoja said UM stood out for a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnershipambitiousdelighted
Mark Vukoja · the move · via Mediaweek, 26 Feb 2024 · paraphrased