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Agencies › whiteGREY

whiteGREY

whiteGREY is a creative agency. AccountMoves records 9 account wins, 1 loss and 0 retentions, and 8 current clients including Afterpay-backed Touch Ventures, Chery, Chinese Carmaker Chery, Danone Nutricia, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Lee Simpson (Chief Executive Officer), Ronojoy Ghosh (Creative Director), Brooke Thompson (Strategy Director), Simon Wassef (Chief Strategy Officer), Kieran Adams (Art Director / Copywriter), Chad Mackenzie (Group Chief Creative Officer), Shane Holmes (Group Account Director), Alex Sunier (Senior Account Director), Kate Fishlock (Head of Production), Magdalina Triantafyllidis (Managing Director), Anusha Subeathar (Group Account Director), Joe Hill (Executive Creative Director) · 29 people recorded in total

Career W-L9-1
Retained0
Net $m+0.0
Clients8
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20241000.00.00.0143
20232000.00.00.038
20222000.00.00.030
20211000.00.00.0103
20202000.00.00.028
20191100.00.00.091
Career9100.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Afterpay-backed Touch Venturesmedia17 Oct 20224.0
Cherydigital26 Sept 20233.1
Chinese Carmaker Cherydigital25 Sept 20233.1
Danone Nutriciacreative12 May 20206.4
Newcastle Airportcreative14 Jan 20242.8
TheForkcreative31 Mar 20215.5
Touch Venturesmedia16 Oct 20224.0
WWF-Australiacreative29 Oct 20206.0

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Cock credited whiteGREY with value for money.
value
Dr Peter Cock on Newcastle Airport · the move · via Campaign Brief, 14 Jan 2024 · paraphrased
WHY THEY WON Vukoja pointed to sharp strategic thinking, the quality of its people and its data and technology capability as the reasons for choosing whiteGREY.
strategic thinkingpeopledata and technologydelightedunlock
Mark Vukoja on Chinese Carmaker Chery · the move · via B&T, 25 Sept 2023 · paraphrased
WHY THEY WON Cusumano credited whiteGREY with its data and technology capability, the quality of its people and a clear grasp of the customer and category.
data and technologypeopleaudience understandingexcitedpurpose
John Cusumano on Ubank · the move · via Campaign Brief, 6 Dec 2021 · paraphrased
AGENCY SAYS Simpson said whiteGREY was thrilled to take on TheFork, and flagged big plans for the next phase.
potentialthrilled
Lee Simpson on TheFork · the move · via Campaign Brief, 31 Mar 2021 · paraphrased
WHY THEY WON Walmsley credited whiteGREY with a close cultural match, a record of commercial results and a collaborative way of working.
cultural fiteffectivenesspartnership
James Walmsley on TheFork · the move · via Campaign Brief, 31 Mar 2021 · paraphrased
AGENCY SAYS Simpson said whiteGREY was pleased to take on WWF-Australia.
Lee Simpson on WWF-Australia · the move · via B&T, 29 Oct 2020 · paraphrased
WHY THEY WON Calmette credited whiteGREY with a collaborative way of working and sharp strategic thinking.
partnershipstrategic thinkingexcited
Yves Calmette on WWF-Australia · the move · via B&T, 29 Oct 2020 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
6 Nov 2017Lion SEEN IN CREDITScreativeLBB
4 Mar 2024Red Rooster SEEN IN CREDITScreativeCampaign Brief
1 Aug 2022MPAN (Missing Persons Advocacy Network) SEEN IN CREDITScreativeCampaign Brief
4 Apr 2023Haleon SEEN IN CREDITScreativeCampaign Brief
6 Dec 2023Westfield SEEN IN CREDITScreativeCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
14 Jan 2024Newcastle AirportcreativeWon
26 Sept 2023CherydigitalWon
25 Sept 2023Chinese Carmaker CherydigitalWon
17 Oct 2022Afterpay-backed Touch VenturesmediaWon
16 Oct 2022Touch VenturesmediaWon
31 Mar 2021TheForkcreativeWon
29 Oct 2020WWF-AustraliacreativeWon
12 May 2020Danone NutriciacreativeWon
4 Sept 2019SensiscreativeWon
24 June 2019Journey BeyondmediaLostThinkerbell