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Brands › Cranky Health

Cranky Health

As at 16 Oct 2026, AccountMoves records 1 current agency for Cranky Health: This is Flow (media, since 2 Apr 2026). Agency changes reported since 2016: 0. Last reported move: 2 Apr 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: This is Flow (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 2 Apr 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
This is Flow This is FlowReported appointment
media, 2 Apr 2026 to now · 6 mth
Sources: Campaign Brief · B&T
This is FlowReported · 6 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaThis is FlowCurrent2 Apr 2026Now0.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Cranky Health since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Apr 20262 Apr 2026appointmentmediaThis is Flow16.0reportedvia Campaign Briefvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Mortimer said This is Flow stood out for a close cultural match and its data and technology capability. Anthony Mortimer · the move · via Campaign Brief, 2 Apr 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was excited to take on Cranky Health, and talked up the brand's standing. Jimmy Hyett · the move · via Campaign Brief, 2 Apr 2026 · paraphrased