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Brands › Elders Insurance

Elders Insurance

As at 16 Oct 2026, AccountMoves records 1 current agency for Elders Insurance: The Core Agency (creative, since 12 Feb 2018). Agency changes reported since 2016: 0. Last reported move: 12 Feb 2018. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Core Agency (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 Feb 2018 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Core Agency The Core AgencyConfirmed appointment
creative, 12 Feb 2018 to now · 8 yr 8 mth
Sources: Mumbrella
The Core AgencyConfirmed · 8 yr 8 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe Core AgencyCurrent12 Feb 2018Now8.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Elders Insurance since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Elders Insurance campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Core Agency Seen in creditscreative24 Apr 20189 July 20203Our Way Never Gets Old via B&T
The Directors Group Seen in creditsproduction8 July 20209 July 20202campaign via LBB
Edel Seen in creditspost-production9 July 20209 July 20201campaign via Campaign Brief
Smith & Western Seen in creditsaudio9 July 20209 July 20201campaign via Campaign Brief
The Directors Group Seen in creditspost-production8 July 20208 July 20201campaign via LBB
Eight Seen in creditsproduction24 Apr 201824 Apr 20181Our Way Never Gets Old via B&T
Smith & Western Seen in creditspost-production24 Apr 201824 Apr 20181Our Way Never Gets Old via B&T

Also credited People named once in Elders Insurance campaign credits

Bettina Pidcock (Chief customer officer, Elders Insurance, B&T) · Yasi Phillips (Marketing manager, Elders Insurance, B&T) · Simon Rich (Director of strategy, The Core Agency, B&T) · Simone Parravicini (Senior art director, The Core Agency, B&T) · Dave Glen (Senior copywriters, The Core Agency, B&T) · Kevin MacNamara (Senior copywriters, The Core Agency, B&T) · Rebecca Scott (Senior account director, The Core Agency, B&T) · Joseph Rosslind (Senior account manager, The Core Agency, B&T) · Bill Doig (Senior producer, The Core Agency, B&T) · Apple Stuart (Producer, The Core Agency, B&T) · Eddy Bell (Director, Eight, B&T) · Lib Kelly (Executive producer, Eight, B&T) · James Brown (Director of photography, Eight, B&T) · Ben Zemanek (Editor, Eight, B&T) · Looper Films (Editor, Eight, B&T) · Sara Foale (Chief Marketing Officer, Elders Insurance, Campaign Brief) · David Hirsch (Head of Marketing, Elders Insurance, Campaign Brief) · Andrew McCowan (Strategy Director, Christian Finucane, Campaign Brief) · Rebecca Turner (Business Director, Christian Finucane, Campaign Brief) · Hamish MacGregor (Director / Editor, The Directors Group, Campaign Brief) · Craig Griffin (Producer, The Directors Group, Campaign Brief) · Nikki Barba (Art Director, The Directors Group, Campaign Brief) · Nicole Reed (Stills Photographer, Smith & Western, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Feb 201812 Feb 2018appointmentcreativeThe Core Agencyconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Yasi PhillipsMarketing Manager24 Apr 20189 July 2020
Sara FoaleChief Marketing Officer9 July 20209 July 2020
David HirschHead of Marketing9 July 20201 Mar 2026

Stated reasons and comments Paraphrased, with source links

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