Elders Insurance
As at 16 Oct 2026, AccountMoves records 1 current agency for Elders Insurance: The Core Agency (creative, since 12 Feb 2018). Agency changes reported since 2016: 0. Last reported move: 12 Feb 2018. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: The Core Agency (creative) Small roster
Last review on record: 12 Feb 2018 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 12 Feb 2018 to now · 8 yr 8 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The Core AgencyCurrent | 12 Feb 2018 | Now | 8.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Elders Insurance since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Elders Insurance campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The Core Agency Seen in credits | creative | 24 Apr 2018 | 9 July 2020 | 3 | Our Way Never Gets Old via B&T |
| The Directors Group Seen in credits | production | 8 July 2020 | 9 July 2020 | 2 | campaign via LBB |
| Edel Seen in credits | post-production | 9 July 2020 | 9 July 2020 | 1 | campaign via Campaign Brief |
| Smith & Western Seen in credits | audio | 9 July 2020 | 9 July 2020 | 1 | campaign via Campaign Brief |
| The Directors Group Seen in credits | post-production | 8 July 2020 | 8 July 2020 | 1 | campaign via LBB |
| Eight Seen in credits | production | 24 Apr 2018 | 24 Apr 2018 | 1 | Our Way Never Gets Old via B&T |
| Smith & Western Seen in credits | post-production | 24 Apr 2018 | 24 Apr 2018 | 1 | Our Way Never Gets Old via B&T |
Also credited People named once in Elders Insurance campaign credits
Bettina Pidcock (Chief customer officer, Elders Insurance, B&T) · Yasi Phillips (Marketing manager, Elders Insurance, B&T) · Simon Rich (Director of strategy, The Core Agency, B&T) · Simone Parravicini (Senior art director, The Core Agency, B&T) · Dave Glen (Senior copywriters, The Core Agency, B&T) · Kevin MacNamara (Senior copywriters, The Core Agency, B&T) · Rebecca Scott (Senior account director, The Core Agency, B&T) · Joseph Rosslind (Senior account manager, The Core Agency, B&T) · Bill Doig (Senior producer, The Core Agency, B&T) · Apple Stuart (Producer, The Core Agency, B&T) · Eddy Bell (Director, Eight, B&T) · Lib Kelly (Executive producer, Eight, B&T) · James Brown (Director of photography, Eight, B&T) · Ben Zemanek (Editor, Eight, B&T) · Looper Films (Editor, Eight, B&T) · Sara Foale (Chief Marketing Officer, Elders Insurance, Campaign Brief) · David Hirsch (Head of Marketing, Elders Insurance, Campaign Brief) · Andrew McCowan (Strategy Director, Christian Finucane, Campaign Brief) · Rebecca Turner (Business Director, Christian Finucane, Campaign Brief) · Hamish MacGregor (Director / Editor, The Directors Group, Campaign Brief) · Craig Griffin (Producer, The Directors Group, Campaign Brief) · Nikki Barba (Art Director, The Directors Group, Campaign Brief) · Nicole Reed (Stills Photographer, Smith & Western, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 Feb 2018 | 12 Feb 2018 | appointment | creative | The Core Agency | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Yasi Phillips | Marketing Manager | 24 Apr 2018 | 9 July 2020 |
| Sara Foale | Chief Marketing Officer | 9 July 2020 | 9 July 2020 |
| David Hirsch | Head of Marketing | 9 July 2020 | 1 Mar 2026 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
