The Core Agency
The Core Agency is a creative agency. AccountMoves records 9 account wins, 0 losses and 0 retentions, and 8 current clients including Beem It, Doctors on Demand, Elders Insurance, Just Better Care, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Christian Finucane (Creative Partners), Jane Callister (Managing Director), Jon Skinner (Creative Partners), Simon Rich (Director of Strategy), Simone Parravicini (Senior Art Director), Rebecca Scott (Senior Account Director), Dean Friske (Production Co / Director) · 12 people recorded in total
Career W-L9-0
Retained0
Net $m+0.0
Clients8
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2021 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 4 |
| 2019 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 31 |
| 2018 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 22 |
| 2017 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 18 |
| Career | 9 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Beem It | creative | 23 Oct 2019 | 7.0 | |
| Doctors on Demand | creative | 11 Mar 2021 | 5.6 | |
| Elders Insurance | creative | 12 Feb 2018 | 8.7 | |
| Just Better Care | creative | 3 Dec 2019 | 6.9 | |
| Key Pharmaceuticals | creative | 23 Oct 2017 | 9.0 | |
| Quest Apartment Hotels | creative | 15 Sept 2021 | 5.1 | |
| Quest Apartments | creative | 15 Sept 2021 | 5.1 | |
| Spotcap | creative | 5 Feb 2018 | 8.7 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.5 per quote (league)
AGENCY SAYS Finucane said The Core Agency was excited to take on Quest Apartment Hotels. Christian Finucane on Quest Apartment Hotels · the move · via LBB, 15 Sept 2021 · paraphrased
WHY THEY WON Baars pointed to strong chemistry with the client team and the quality of its people as the reasons for choosing The Core Agency. Jeff Baars on Quest Apartment Hotels · the move · via LBB, 15 Sept 2021 · paraphrased
WHY THEY WON Baars pointed to strong chemistry with the client team and the quality of its people as the reasons for choosing The Core Agency. Jeff Baars on Quest Apartments · the move · via Mumbrella, 15 Sept 2021 · paraphrased
AGENCY SAYS Finucane said The Core Agency was pleased to take on Doctors on Demand, and flagged big plans for the next phase. Christian Finucane on Doctors on Demand · the move · via Campaign Brief, 11 Mar 2021 · paraphrased
WHY THEY WON Garrett pointed to the quality of its people and a clear grasp of the customer and category as the reasons for choosing The Core Agency. Kirsty Garrett on Doctors on Demand · the move · via Campaign Brief, 11 Mar 2021 · paraphrased
AGENCY SAYS Finucane said The Core Agency was excited to take on Just Better Care. Christian Finucane on Just Better Care · the move · via Campaign Brief, 3 Dec 2019 · paraphrased
WHY THEY WON McMahon credited The Core Agency with a clear grasp of the customer and category, the strength of its creative ideas and the quality of its people. Ryan McMahon on Just Better Care · the move · via Campaign Brief, 3 Dec 2019 · paraphrased
AGENCY SAYS Skinner said The Core Agency was pleased to take on Beem It. Jon Skinner on Beem It · the move · via Campaign Brief, 23 Oct 2019 · paraphrased
WHY THEY WON Clark said The Core Agency stood out for a clear grasp of the customer and category. Angela Clark on Beem It · the move · via Campaign Brief, 23 Oct 2019 · paraphrased
AGENCY SAYS Callister said The Core Agency was delighted to take on Key Pharmaceuticals. Jane Callister on Key Pharmaceuticals · the move · via B&T, 23 Oct 2017 · paraphrased
AGENCY SAYS Finucane said The Core Agency was pleased to take on Pet Circle, and flagged big plans for the next phase. Christian Finucane on Pet Circle · the move · via B&T, 16 May 2017 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 28 Apr 2025 | University of Technology Sydney SEEN IN CREDITS | creative | Mediaweek | |
| 5 Mar 2025 | ConfidenceClub SEEN IN CREDITS | creative | B&T | |
| 25 Aug 2022 | QBE Insurance SEEN IN CREDITS | creative | On Q… | Campaign Brief |
| 22 Aug 2024 | Just Better Care Australia SEEN IN CREDITS | creative | Mediaweek | |
| 8 Sept 2026 | UTS College SEEN IN CREDITS | creative | The Year That Made Me | Campaign Brief |
| 2 Mar 2026 | QBE Insurance AUSPAC SEEN IN CREDITS | creative | Campaign Brief | |
| 9 Oct 2024 | Newington College SEEN IN CREDITS | creative | B&T | |
| 9 July 2020 | Elders Insurance SEEN IN CREDITS | creative | Campaign Brief | |
| 7 Mar 2023 | Metcash SEEN IN CREDITS | creative | B&T | |
| 10 Feb 2020 | Evergreen Garden Care (formerly Scotts Australia) SEEN IN CREDITS | creative | Campaign Brief | |
| 11 Feb 2020 | Evergreen Garden Care SEEN IN CREDITS | creative | Pour+Feed | LBB |
| 14 Oct 2020 | Mitti Insurance SEEN IN CREDITS | creative | Campaign Brief | |
| 23 Nov 2020 | Just Better Care SEEN IN CREDITS | creative | Just Better… | Campaign Brief |
| 22 Feb 2021 | EASYFLOWERS SEEN IN CREDITS | creative | Campaign Brief | |
| 8 Nov 2021 | Doctors on Demand SEEN IN CREDITS | creative | Campaign Brief | |
| 25 Oct 2021 | Quest Apartment Hotels SEEN IN CREDITS | creative | As Local As You like It | Campaign Brief |
| 28 Oct 2022 | Australian Exhibition Group SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 15 Sept 2021 | Quest Apartment Hotels | creative | Won | ||
| 15 Sept 2021 | Quest Apartments | creative | Won | ||
| 11 Mar 2021 | Doctors on Demand | creative | Won | ||
| 3 Dec 2019 | Just Better Care | creative | Won | ||
| 23 Oct 2019 | Beem It | creative | Won | ||
| 12 Feb 2018 | Elders Insurance | creative | Won | ||
| 5 Feb 2018 | Spotcap | creative | Won | ||
| 23 Oct 2017 | Key Pharmaceuticals | creative | Won | ||
| 15 May 2017 | Pet Circle | creative | Won |