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Brands › Genea Fertility

Genea Fertility

As at 16 Oct 2026, AccountMoves records 2 current agencies for Genea Fertility: Bench (digital, since 4 Apr 2024), Bench Media (media, since 5 Apr 2024). Agency changes reported since 2016: 0. Last reported move: 5 Apr 2024. Based on reported moves only, with sources.

Marketing lead: Tanya Rivera (General Manager, Marketing, since 4 Apr 2024) · Total appointments: 2

Roster: Bench (digital), Bench Media (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 5 Apr 2024 · Marketing lead since: 4 Apr 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Bench Media Bench MediaConfirmed appointment
media, 5 Apr 2024 to now · 2 yr 6 mth
Sources: Mediaweek
Bench MediaConfirmed · 2 yr 6 mth
digital
Bench BenchConfirmed appointment
digital, 4 Apr 2024 to now · 2 yr 6 mth
Sources: B&T
BenchConfirmed · 2 yr 6 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalBenchCurrent4 Apr 2024Now2.50
mediaBench MediaCurrent5 Apr 2024Now2.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Genea Fertility since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
5 Apr 20245 Apr 2024appointmentmediaBench Mediaconfirmedvia Mediaweek
4 Apr 20244 Apr 2024appointmentdigitalBenchconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Tanya RiveraGeneral Manager, Marketing4 Apr 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Rivera pointed to sharp strategic thinking, an integrated, joined-up offering and a clear grasp of the customer and category as the reasons for choosing Bench.
strategic thinkingintegrationaudience understandingjourney
Tanya Rivera · the move · via B&T, 4 Apr 2024 · paraphrased