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Moves › Genea Fertility › digital 2024

Genea Fertility appoints Bench for digital

Genea Fertility appoints Bench for digital. Reported on 4 Apr 2024 (confirmed), sources: B&T.

Brand: Genea Fertility · Discipline: digital · Type: appointment · Confidence: confirmed

Marketing lead at the time: Tanya Rivera

Est. billingsn/a
Announced4 Apr 2024
Decided4 Apr 2024

The field

AgencyRoleStage
BenchWinnerAppointed

Sources Links only

  • B&T, 4 Apr 20240

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On the record Paraphrased, with tags

WHY THEY WON Rivera pointed to sharp strategic thinking, an integrated, joined-up offering and a clear grasp of the customer and category as the reasons for choosing Bench.
strategic thinkingintegrationaudience understandingjourney
Tanya Rivera on Genea Fertility · the move · via B&T, 4 Apr 2024 · paraphrased