Grill’d

As at 16 Oct 2026, AccountMoves records 2 current agencies for Grill’d: Carat (media, since 3 Sept 2018), The Royals (creative, since 29 Oct 2018). Agency changes reported since 2016: 0. Last reported move: 29 Oct 2018. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Carat (media), The Royals (creative) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 29 Oct 2018 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

The Royals The RoyalsConfirmed appointment
creative, 29 Oct 2018 to now · 8 yr
Sources: Mumbrella

The RoyalsConfirmed · 8 yr

media

Carat CaratConfirmed appointment
media, 3 Sept 2018 to now · 8 yr 1 mth
Sources: Mumbrella

CaratConfirmed · 8 yr 1 mth

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
creative	The RoyalsCurrent	29 Oct 2018	Now	8.0	0
media	CaratCurrent	3 Sept 2018	Now	8.1	0

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Grill’d since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Grill’d campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
The Royals Seen in credits	creative	31 Oct 2018	31 Oct 2018	1	campaign via B&T

Also credited People named once in Grill’d campaign credits

Simon Crowe (Founder, Grill’d, B&T) · Adam Stapleton (CEO, Grill’d, B&T) · Col Kennedy (Chief marketing officer, Grill’d, B&T) · Ingrid Kelly (Marketing manager, Grill’d, B&T) · Andy Jones (Creative director, B&T) · Iain MacMillan (Associate creative director, B&T) · Gavin Wright (Design director, Andrew Grinter, B&T) · Victoria O’Neill (Designers, Andrew Grinter, B&T) · Zoe Coombs (Designers, Andrew Grinter, B&T) · Brenton Matulick (Senior producer, Andrew Grinter, B&T) · Heleen Hidskes (Senior planner, Andrew Grinter, B&T) · Matt Parker (Group account director, Andrew Grinter, B&T) · Emma Harrison (Senior account manager, Andrew Grinter, B&T) · Danny Eastwood (Photographer, Andrew Grinter, B&T) · Cameron Gray (Producer, Andrew Grinter, B&T) · Kerrie Wade (Marketing Director, Grill’d, Campaign Brief) · Grace Eadie (Head of Brand, Grill’d, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
29 Oct 2018	29 Oct 2018	appointment	creative		The Royals			confirmed	via Mumbrella
3 Sept 2018	3 Sept 2018	appointment	media		Carat			confirmed	via Mumbrella

Marketing leaders

Person	Title	From	To
Col Kennedy	Chief Marketing Officer	31 Oct 2018	31 Oct 2018
Ingrid Kelly	Marketing Manager	31 Oct 2018	31 Oct 2018
Kerrie Wade	Marketing Director	27 Sept 2021	18 Jan 2022
Grace Eadie	Head of Brand	27 Sept 2021	27 Sept 2021

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.